Blog - Page 46
A collection of 2,460 blog posts
Social media has the power to spread great content across the web like wildfire. One share from an influencer or one read from the right publisher might result in thousands of page views and shares. But creating a rock solid content strategy and executing on that strategy on a consistent basis is a tall order. Luckily, the content team over at First Round Review might have found a formula for success. Their deep
This week in #bufferchat, we talked about what it means to build emergent organizations and what the future of work looks like. In our 2nd chat time, we were joined by The Ready , an organizational design company, to offer deeper insights during the discussion! During the chat, the community discussed how technology has influenced how we work , ways that companies can be more forward-thinking [https://buffer.com/resources/trans
Crafting a effective social media strategies to help you achieve your goals can be a real challenge. Like we mentioned earlier this week in a post about goal-setting strategies , coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for us. There are so many goals we could potentially focus on – like brand awareness, engagement, traffic, an
Thinking through our very first family leave policy at Buffer was a new and exciting thing for our young company. I personally was honored to be the first teammate to take a leave and put this “into practice ” and most recently, I got the chance to help with crafting our more inclusive leave policy. And yet, for all our pla
Do you have big goals you’d like to achieve in 2017? We do, too. In fact, this is our vision for Q1: Establish Buffer as the premier social media tool for businesses and teams via a focus on branding, content, and community. That sounds pretty broad, right? And how can social media help us to achieve that vision? The answer is goal-setting. The great thing about social media is that you can achieve so many different types of incredible results. From acquiring new customers to using social
The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to set for your team. Without goals, it’s hard to know exactly how well your social media strategy is performing and where you need to iterate to continue moving forwards. Today I’d love to share with you a bunch of super-actionable social media goals you can use to help your team achieve great things. In total, we’ll walk through 9 very different,
What does a family leave policy look like for the workplace of the future? What if your workplace is remote? And global? What about leave types that aren’t related to having children: like bereavement leave, taking care of parents or aging loved ones… How do these fit into the workplace of the future? These were some of the questions we considered as we dove deeper into our old (and fairly standard for most tech companies) family leave policy of 16 weeks paid time off. Part of our company vi
We recently shared about our transition from legacy code to clean architecture, where we’ve also begun to introduce testing to our project in the form of both Unit and Instrumentation tests. The introduction of these tests will help us to build a more stable product, boosting our confidence in the features that we ship. But why are we talking about coverage? Well, not only does this help us to measure how thoroughly tested our code is, but it’s also helping to act as a way to track our pro
Malcolm Gladwell once wrote in his book, Outliers, that the key to achieving world-class expertise in any skill is, to a large extent, practicing the correct way for a total of around 10,000 hours. No matter which way you slice it, that’s a lot of practice. When setting out on the path to becoming a master at anything, big goals and great habits must be formed in order to lay the foundation for long-term success. Or, in Malcolm Gladwell’s case, big goals and great habits on the way to 10,000 h
Setting social media goals is hard. “How cool would it be to drive 300 sign-ups a month from Facebook Ads?” This is how I tend to go about setting social media goals. I pull an aspirational number out of the air and go for it. Would it be cool to have a regular, predictable stream of new users coming to Buffer via Facebook Ads? Absolutely! Is this the right way to set goals? Coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for me. Imagin
This week in #bufferchat, we learned how to get the most success from Facebook ads . In the second chat time, we were joined by social media thought leader Mari Smith as our expert guest! We discussed how to determine the objective for creating Facebook ads , what kind of content leads to the best conversion rate, how much is the “right” amount to spend on ads [https://b
Buffer People Report December 2016 * Last month’s report * All People reports * All Buffer reports Applicants 360-24% Open blog posts published 15 no change Open blog visitors 120,065-7.3% Bimonthly team NPS score 60% Launching our new family leave recommend
Buffer Marketing Report December 2016 * Last month’s report * All marketing reports * All Buffer reports Buffer signups 14,943 +5% Buffer for Business trials 1,497 +63%* Social blog sessions 1,041,679 -16% Email subscribers 93,232 -2% NPS 41 -4% * Trial starts in December were up in such an enormous way because of a change our growth team made to the upgrade flow. One of the things I enjoy most about working at a startup is that I’ll often have the chance to take on
Buffer Product Report December 2016 * Last month’s report * All Product reports * All Buffer reports Weekly active Awesome + Individual plan users 155,013-6% Weekly active Buffer for Business users 4,594-6% Buffer for Business Monthly Recurring Revenue $523,973+2.9% Social updates sent by Buffer for Business users 3,801,986-0.3% Users starting Buffer for Busine
Buffer People Ops Report December 2016 * * All People Ops reports * All Buffer reports Team members 78 Revenue in cash receipts $1.023m +2.9% MRR $1.058m +2.6% ARR $12.7m +2.3% Expenses $922k +0.6% Madrid: Here we come! Great news! We’ve decided on Madrid for our annual retreat in late February. In addition to our 80 team members, we’re also expecting many significant others, and could see a total of 120 people descending upon Madrid! We will be working from t
Buffer Reply Report December 2016 * Last month’s report * All Buffer Reply reports * All Buffer reports MoM: +25% Paying customers 87(+8%) Bugs fixed 75+ As 2016 comes to a close, it’s a great time for us at Buffer Reply to look back on the past 12 months and reflect on what we’ve accomplished as both a new team and a new product within Buffer. And of course, to begin thinking about our plans for
Buffer Engineering Report December 2016 * Last month’s report * All Engineering reports * All Buffer reports Requests for buffer.com 189 m -7.8% Avg. response for buffer.com 254 ms -4.2% Requests for api.bufferapp.com 288 m -33.9%* Avg. response for api.bufferapp.com 269 ms -33.9% Code reviews given 51% of pull requests -12% Buffer Kubernetes Cluster * 9 nodes in cluster * 149 pods * 652million requests handled * Serving 58% of total traffic Bugs and Quality *
Buffer Happiness Report December 2016 * Last month’s report * All Happiness reports * All Buffer reports Responses within 1 hour 35% -16.6% Customer satisfaction score 91-0% Email conversations 12,215-.4% Twitter conversations 5099-3.9% Avg. Twitter response time 11 hr 58 min +200% Webinars hosted 10 Changing how we work as a Happiness team On the last day
Tech startups are known for their fast pace; big changes can happen in days or even hours. How much would change if you walked away from one for a month–or even longer? Would you be left behind? Would you be able to catch up? Would you even have a job at the end of it? In 2016, I had the opportunity to find out the answers to these questions for myself when I took a six-week sabbatical to study and complete my undergraduate degree. I’d love to share everything about this experience — how I pl
Ninety-one percent of marketers invested in Facebook advertising last year . And it’s easy to understand why when you look at the data: more than 1.4 billion people use Facebook every day, and on average, each person spends more than 50 minutes a day across Facebook, Messenger, and Ins
We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? That’s a tricky question! And the short answer is, it’ll never cost you more than you have to spend. If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. However, there are a number of factors that will affect how far your budget will stretch and the success you’ll see for your money. Maybe a better
Did you know that more than 30 billion pieces of content are shared on Facebook every single month? That’s a lot of content! As marketers and brands, we sure have our work cut out for us in terms of getting our content in front of potential customers. Even the best of the best pages are only organically reaching around 2% – 8% [http://www.business2commu
Understanding how to leverage Facebook Ads is becoming a staple part of almost every social media strategy. And if you want to get your posts seen on Facebook , it’s becoming more and more likely that you’ll have to pay for reach with Facebook Ads. Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content. Though it’s not without its questions.
We kicked off 2017 with a #bufferchat all about how supporting ourselves and others this year. The community shared how they want to grow, ideas for how to support themselves in achieving their goals, and intentions for how they can pay it forward and help others. Then, everyone shared the skills for which they are seeking mentorship, as well as skills they could mentor others on, and then people started reaching out and offering to help each other. It was a beautiful thing! Read on to discover