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A collection of posts on Advertising

Brand MarketingNov 13, 2023
9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Black Friday and Cyber Monday marketing guidance to help you stand out from the crowd — complete with tried-and-tested examples.

Can you make a great six-second ad? Here’s what we learned from the best

When marketers wish for more time and resources, they often wish to spend it on video marketing. Well, what if you only needed six seconds of video to make your impression? The current run of 6-second ads on platforms like YouTube and Twitter has opened up new options for marketers who are looking to get their mess

AdvertisingFeb 19, 2019
Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement. Specifically, vertical video vs. square video. While we know that square video (1:1

AdvertisingFeb 4, 2019
How to Create Facebook and Instagram Stories Ads That Get You Results

This post is part of our Instagram Marketing Strategy series . The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Alfred Lua discusses the power of stories ads, and how we use them at Buffer. Businesses have been shifting their advertising budget from Facebook and Instagram feed ads to Facebook and Instagram Stories ads due to the lower costs and

AdvertisingOct 4, 2018
Do Twitter Ads Really Work? A Surprising Experiment: 17.2 Million Views From a Single Twitter Thread

As the New Year approaches, many of us find ourselves in a reflective mood. And that’s exactly how JotForm founder, Aytekin ‏Tank, felt as 2017 was drawing to a close. As he walked along the Embarcadero, one of the liveliest and most scenic areas in San Francisco, looking back on the year, he was a little zoned out to everything happening around him. Meditative. Introspective. Contemplative. He had many things to celebrate: JotForm had grown to a team of more than 130 people across the globe,

AdvertisingSep 26, 2018
Facebook Ad Specs and Image Sizes [Fully Updated for 2018]

Facebook ads can be an incredible way to reach your target audience. In 2018 and beyond, it’s becoming more and more likely that you’ll have to pay to maximize the impact of your content on Facebook . In the past, we’ve talked about how to get up and running with all the different types of Facebook ads and shared the lessons we learned from our own paid Fa

AdvertisingSep 10, 2018
LinkedIn Dynamic Ads Enable Marketers to Engage Prospects with Ads Automatically Personalized to Them

LinkedIn now has more than 500 million users and if you want to reach business decision-makers, it could be the perfect place for you to market your business — especially with the addition of a new, personalized ad format. Introducing Dynamic Ads LinkedIn has released a new ad-type called Dynamic Ads . In the Dynamic Ads launch b

AdvertisingMay 9, 2018
How the Miami Dolphins Generated $4 Million in Sales Using Facebook Video

Lead generation is an important task for any marketing department. And for most companies lead generation means focusing on creating lead capture forms and driving traffic back to those forms. But that’s not the only way to generate new leads for your business. Nowadays, social media content can play an integral role in lead generation for businesses of all sizes. But how does someone go from viewing a piece of content on Facebook to making a purchase? Look no further than the NFL’s Miami

AdvertisingJan 11, 2018
How Effective is Twitter Promote Mode? We Tested It for 30 Days.

“@buffer, you’re invited to our beta program” Late last October, we received an email from Twitter with the above subject line. We were lucky to be the few selected for Twitter’s new automated ads beta program, Promote Mode. The idea is simple: For $99 a month automatically promote your Tweets and profile to expand your audience and attract new followers. At Buffer, we are always excited to experiment with new things , especially around soc

AdvertisingNov 2, 2017
A Simple 3-Step Approach to Increasing Conversions and ROI with Social Media Advertising

There’s so much to learn with social media advertising that it’s difficult to know exactly where to start. For example, audience targeting, budgeting , A/B testing, pixel tracking, writing, designing, and analyzing all need to be taken into account if you want to see positive ROI from social media advertising. There’s time and resource

AdvertisingApr 27, 2017
You Have $100 to Spend on Social Media Marketing. Here’s One Way to Spend It.

How big is your social media budget? I’ve heard of companies that spend millions on marketing and others who spend zero (we skew toward the zero side at Buffer). Regardless of how much you spend, you aim to spend it well. That’s why a hypothetical situation like — what would you do with $100 to spend on social media marketing ? — can be an extremely valuable exercise. I have some ideas on what I’d do with the $100, ways to wring the mos

AdvertisingJan 13, 2017
Getting the Most from Facebook Ads: A #Bufferchat Recap

This week in #bufferchat, we learned how to get the most success from Facebook ads . In the second chat time, we were joined by social media thought leader Mari Smith as our expert guest! We discussed how to determine the objective for creating Facebook ads , what kind of content leads to the best conversion rate, how much is the “right” amount to spend on ads [https://b

AdvertisingJan 11, 2017
The Complete Guide to Facebook Ads Manager: How to Create, Manage, Analyze Your Facebook Ads

Ninety-one percent of marketers invested in Facebook advertising last year . And it’s easy to understand why when you look at the data: more than 1.4 billion people use Facebook every day, and on average, each person spends more than 50 minutes a day across Facebook, Messenger, and Ins

AdvertisingJan 10, 2017
How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? That’s a tricky question! And the short answer is, it’ll never cost you more than you have to spend. If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. However, there are a number of factors that will affect how far your budget will stretch and the success you’ll see for your money. Maybe a better

AdvertisingJan 9, 2017
The Complete Guide to Getting Started with Facebook Ads

Understanding how to leverage Facebook Ads is becoming a staple part of almost every social media strategy. And if you want to get your posts seen on Facebook , it’s becoming more and more likely that you’ll have to pay for reach with Facebook Ads. Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content. Though it’s not without its questions.

AdvertisingAug 9, 2016
The Complete, Always-Updated Guide to Facebook Advertising

Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. Facebook in particular stands out — in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). You can spend as little as $5 per day on Facebook advertising [

AdvertisingApr 27, 2016
How to Get Your Ideas to Spread with Influencer Marketing

When 50 fashion influencers on Instagram posted a picture of themselves in the same Lord & Taylor dress, it sent out signals that this dress was a must have fashion piece. The following weekend the dress was completely sold out. This Lord & Taylor campaign is a perfect example of the power of influencer marketing. 65% of brands now run influencer campaigns and according to an infographic by The Shelf, 92% of consumers trust recommendations from other people—even if they don’t know them person

AdvertisingMar 29, 2016
Facebook Delivery Insights Will Help Marketers Get More Value From Ads (Plus How Ads Get Shown On Facebook)

Facebook is introducing Delivery Insights to its Ads Manager tools. Delivery Insights will tell advertisers how their ads are competing at auction and provide recommendations on how to tweak ads to make them more competitive. The social network delivers ads to its users based on bid price, ad quality and user interest,  evaluating billions of pairings of individual people and individual ads each day, looking for the right mix of message relevance and potential business value. According to Face

AdvertisingMar 15, 2016
Pinterest Ads Manager: How to Promote Your Pins Using Pinterest’s New Advertising Tools

Pinterest has released a new set of advertising tools for small and medium sized businesses. These tools give businesses new ways to promote their content and advertise on Pinterest. Around three-fourths of the content on Pinterest comes from businesses already and opening up their ads product to all SMBs feels like a great way to enable businesses to get the right content in front of the right people. Pinterest users regularly save their favorite Pins (including adverts!) to their own boards,

AdvertisingFeb 8, 2016
The Best 5 Minutes We Spend on Ads: See the Daily Ritual We Use to Boost Traffic to Our Best Posts

The world of paid ads can sometimes feel a little overwhelming, especially if you’re new to the game and wondering where to even start. Wouldn’t it be nice to find a nice and easy (and effective) way of dipping your toes in? I’m only a few months removed from this post exploring paid ads as a total noob , which I remain, and I’ve done my very best since to be a sponge fo

AdvertisingFeb 2, 2016
The Ultimate Guide to Facebook Carousel Ads

Facebook carousel ads are extremely engaging and fun way to promote your business. According to data collected by Kinetic Social , these ads can also drive up to 10 times more traffic to advertisers’ websites than static sponsored posts on Facebook. And LOVOO found that they got a 72%higher click-through rate versus single image mobile app ads. It feels clear t

AdvertisingOct 14, 2015
4 Ways Facebook Lead Ads Can Change the Social Advertising Game

Facebook lead ads are here! Facebook has rolled out a new form of advertising that’s now available to marketers everywhere. Lead ads make the process seamless for marketers to ask for info like emails, names, job titles, and more. The process is smooth and easy for Facebook users, too, as they never need to leave Facebook. (It’s very similar to how a Twitter lead gen card might work.) I find this p

AdvertisingSep 17, 2015
Get to Know Remarketing, TOFU, and More: 10 Buzzworthy Marketing Strategies Worth Explaining

Surfing through my daily content curation or checking out the latest, popular marketing stories, I’ll sometimes find strategies that sound completely fascinating—and entirely foreign. What do some of the biggest buzz words—remarketing, onboarding, CRO, etc.—even mean? And is it really possible for you to get these strategies happening for yourself? I’ve been really happy to dig in to all these intriguing new topics, and I’d love to explain 10 of these buzzworthy strategies—as well as some sim

AdvertisingJun 30, 2015
The 7 Hidden Factors of the Most Effective Social Media Ads

I’ve resisted social media advertising for a long time, believing that there are a host of free tools and free strategies that can help your business grow on social media organically. What I’ve come to find out (and I’d imagine many of you have discovered this already) is this: If you’re spending money to advertise online, social media ads may very well earn you the biggest returns. (In some cases, it’s the cheapest way to reach people.) There are so many inspiring digital marketers who are