Podcasts - Page 4
A collection of all Buffer Podcasts
How do you create something that lasts in marketing and social media? Not just for 15 minutes, or even for a year. But for a lifetime. Today, we as marketers are so focused on what’s next . We create content, ship it, and move onto the next project without even blinking an eye. Is there another way? A way to create perennial sellers [https://www.amazon.com/Perennial-Seller-Making-Marketing-Last
What if you could predict the future and gain access to the latest social media and marketing trends that will eventually make a huge difference in your business? And what if you could take that knowledge and prioritize the channels and networks of tomorrow, today? You’re in luck! The social media and marketing trends that once seemed like science fiction are quickly becoming a reality for marketers e
Is social media best used for sales or for brand awareness and engagement? The age-old question that marketers have been debating even before Mark Zuckerberg started TheFacebook in his tiny Harvard dorm room back in 2004. So what’s the right answer? Is there one? Many marketers lean towards the side of brand awareness and engagement, while others can’t quite see the point of social media unl
For all of history creativity has, in a sense, been taken advantage of by business. Look at any musician’s record deal. Or any painter who has found someone to represent them and put their work in galleries. Or the author whose book you see atop the NY Times Bestseller list. It’s a perfect symbiotic relationship. Well, that is, until recently. Over the last decade,
Facebook ads are quickly becoming a staple of almost every successful social media strategy. They have the power to benefit your business or brand on so many different levels. From understanding your target audience to driving sales to raising brand awareness, Facebook ads are a compelling way to spend your social advertising dol
Social media offers a huge opportunity for you to reach and connect with people in creative ways. Via great content. Hilarious cat GIFs. Amazing brand stories. But sometimes it can be a challenge to find the time or the right tools to build a successful social media program that works both short and long-term. We know the feeling! That’s why we’re super excited to share a brand new Minisode with you all about how you can utilize Buffer to get the most out of your social media marketing. The
Is it possible to create the perfect Facebook ad ? One that increases brand awareness, drives engagement, and leads to sales all in one go? We’d like to think so! But we needed a true expert on Facebook advertising to find out. One that really knows their stuff. That’s where VP of Marketing at DigitalMarketer , Molly Pittman [https://www.linkedin.com/in/molly-pit
Managing social media for a small business is a unique and sometimes overwhelming challenge for so many entrepreneurs and marketers. On one hand, you have a business to run. On the other, you want that business to grow and flourish. And although you know that social media has the power to be an important part of your overall marketing strategy , there’s tons of completely valid reasons why it never quite happens. Time, resources [https://
Negativity. It’s human nature. At least that’s what research shows! Researchers have demonstrated repeatedly that negative information has a greater impact on the brain than positive information. So much so that we now call this common occurrence “negativity bias”. That negativity bias is a result of the of the fight-or-flight response that is activated only during negative experiences. But we wanted to know: Is it possible to rewire your brain for positivity and happiness? Storyteller and so
What do you do when the product you’re supposed to market is a dictionary? You make it fun, interesting, and bold! That’s exactly what the team at Merriam-Webster did when they started experimenting on Twitter with, well, being themselves. Since then, their account has grown by more than 200,000 followers in just one year – gaining the attention of major publications like Mashable, BuzzFeed, NPR (and more) and winning awards along the way. The brains and v
Did you know that there are more than 1.97 million blog posts published online every single day? And that’s on WordPress alone! Not to mention the millions upon millions of social media updates that are sent out to accompany those blog posts. GIFs , photos, videos , and Stories fill our feeds with enough content (surely) to last a lifetime. Bu
How does someone with little-to-no marketing or social media experience go from a line cook to Director of Marketing for some of Silicon Valley’s most successful companies? By taking calculated risks. As humans we naturally tend to forget that stepping away from the norm and trying things that are inherently risky can actually be a good thing in both our personal lives and careers. Clair Byrd , Director of
All eyes on video marketing. The subject that has taken the social media world by storm is now being implemented by brands everywhere. From increasing brand awareness to generating leads, the importance of video in your overall strategy is becoming apparent no matter which way you slice it. In 2016, TechCrunch found that more than 8 billion videos [https://buffer.com/resources/social-media-vi
When I hear the words “LinkedIn marketing” my mind immediately jumps to traditional sales tactics . Cold emailing or messaging, following up, following up again, and then sometime down the line, closing the deal. Although a robust sales tool, LinkedIn rarely gets brought up in conversations about effective social media marketing channels for businesses. But Candice Galek [https://www
Social media algorithms are a lot like “Dog Years.” They seems to progress and change at a rate of seven years for every one year on the human calendar. We’ve seen first-hand the dramatic declines in traffic and organic reach over the last two years as so many businesses have. But despite the challenges that marketers face with social media algorithms, there is still a way to overcome them and share your content with the world. Michael Stelzner
Instagram Stories is quickly becoming one of the go-to marketing channels for some of the world’s top brands. Take Bustle, for example, with more than 1.4 million followers on Instagram alone, they are seeing incredible results from investing in a consistent and thoughtful Instagram Stories strategy. In fact, they’re seeing so much success that they’ve dedicated an entire position to creating beautiful Stories 5-6 times per week. Behind those Bustle Instagram Stories? Hannah Caldwell. Hannah
Video marketing is one of the most-talked about subjects in social media right now. Marketers, brands, and businesses everywhere are all jumping aboard this incredible trend that has truly begun to take take over our social news feeds. But despite its growing relevance, one of the questions we get most here at Buffer is: How do I get started with video marketing ? With more than 70,000 subscribers on Y
With more than 25,000,000 adoring fans across social media, National Geographic Travel is a poster child for the power of storytelling in marketing. Their secret? Going where no one else has gone before. This is the approach that National Geographic Travel takes to every one of their stories. Undiscovered places around the world and tales of incredible human feats fill our social feed – we can’t help but click and be inspired. And Lindsay Smith, Producer at National Geographic Travel, helps
What started as a simple app to send disappearing videos to friends, Snapchat now attracts some of the biggest brands and influencers in the world. More than 300 million people use the app every month – generating an astounding 10 billion videos views per day! Which is why Snapchat presents a huge opportunity for businesses and brands to get in on a platform that is growing exponentially by the day.
We are excited to share our fifth, very special bonus podcast episode with you on the 9 essential social media manager skills and qualities found in top industry leaders. These bonus episodes offer a fun change of pace from our traditional “interview-style” episodes on The Science of Social Media . Get to know the hosts Hailley, Kevan, & Brian as they share thoughts on the state of social media, ground-breaking tips and tricks to make your marketing more effective, a
Social media has the power to spread great content across the web like wildfire. One share from an influencer or one read from the right publisher might result in thousands of page views and shares. But creating a rock solid content strategy and executing on that strategy on a consistent basis is a tall order. Luckily, the content team over at First Round Review might have found a formula for success. Their deep
Malcolm Gladwell once wrote in his book, Outliers, that the key to achieving world-class expertise in any skill is, to a large extent, practicing the correct way for a total of around 10,000 hours. No matter which way you slice it, that’s a lot of practice. When setting out on the path to becoming a master at anything, big goals and great habits must be formed in order to lay the foundation for long-term success. Or, in Malcolm Gladwell’s case, big goals and great habits on the way to 10,000 h
Did you know that more than 30 billion pieces of content are shared on Facebook every single month? That’s a lot of content! As marketers and brands, we sure have our work cut out for us in terms of getting our content in front of potential customers. Even the best of the best pages are only organically reaching around 2% – 8% [http://www.business2commu
We are excited to share our fourth, very special bonus podcast episode with you on our 3 favorite (and incredible) social media campaigns from and what we learned as marketers from them! Our bonus episodes offer a fun change of pace from our traditional “interview-style” episodes on The Science of Social Media . Get to know the hosts Hailley, Kevan, & Brian a bit better as they share thoughts on the future of social media – complete with actionable takeaways and usef