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Creating Winning Social Media Habits and Goals with an Elite Runner – Tina Muir [SSM024]

Jan 16, 2017 4 min readPodcasts

Malcolm Gladwell once wrote in his book, Outliers, that the key to achieving world-class expertise in any skill is, to a large extent, practicing the correct way for a total of around 10,000 hours.

No matter which way you slice it, that’s a lot of practice.

When setting out on the path to becoming a master at anything, big goals and great habits must be formed in order to lay the foundation for long-term success. Or, in Malcolm Gladwell’s case, big goals and great habits on the way to 10,000 hours.

That’s where International Elite Runner, Tina Muir, comes into our story. Tina is a professional runner, an olympic trial qualifier, community manager for Runners Connect, and host to a 5-star podcast, Run to the Top. Somehow, she finds time to manage it all.

And if you ask Tina, she’ll tell you it’s because of the goals she’s set for herself and the winning habits she’s picked up along the way.

A huge thank you to Tina for jam-packing this episode with actionable wisdom and takeaways for social media managers and marketers alike looking to create winning habits and goals that will take their skills to the next level.

How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS

This episode is available on:

In this episode, here’s what you’ll learn:

Tina Muir shares her insights on what it takes to not only succeed as a professional runner, but also create an amazing social media program as well as host a top podcast on iTunes. Tina also shares some great things like:

  • What it means to be an elite runner
  • How Tina manages to find time for professional running and a full time social media position
  • A day in the life of Tina Muir
  • How to create successful habits for social media
  • How to create big, scary (but achievable) goals in your own life

3 Key Takeaways for Marketers Struggling to Form Winning Goals and Habits

In Tina’s words…

1. Schedule your time well

Schedule your time well and organize your day. Do the little things that will help make your life easier. Like putting your alarm across the room or putting your phone upstairs so you’re not tempted to check it 24/7. That will help you focus a bit more when you are working.

2. Automate where possible

Automate where possible, but don’t lose the human element. People feel more loyal and passionate towards your company if they think you actually care, rather than just a way for you to make more money.

3. Track what’s working and what’s not

Use some kind of tracker, be it UTMs or a website, that helps to keep track of everything that is working and what isn’t working with your experimentation. Even just Google Analytics to help you see which campaigns are working and which ones can become habits that you can use over and over again.

Mentionable Quotes and Shareable Snippets

Interview with Tina Muir - Buffer
Yes, you might not reach that BIG goal, but you’ll probably going to reach a higher level than you ever would have if you kept setting these easy goals that were easy to reach.

– Tina Muir

Show Notes and Other Memorable Moments

Thanks a million for checking out this episode! Below are the websites and other tidbits that were mentioned in today’s podcast about creating incredible Facebook communities using groups. If you have any questions for us, feel free to drop us a line in the comments and we’ll respond right away!

Awesome People, Things, & Articles Mentioned in the Show

Great Quotes

  • “There are a lot of parallels between my job as a runner and my job as a community manager because they are both a bit of a grind sometimes. And they both can seem very easy from the outside.”
  • “I typically find that my best, most productive hours are working are those early morning hours when I wake up and then again in the afternoon between 12pm and 3pm.”
  • “Setting blocks of time aside is a great habit for me because little aspects like that help me to focus on a single tasks, which actually helps save time in the long run.”
  • “You want to be experimenting and trying new things because that’s where you’re going to be learning new things and could actually break it big. It’s those bold moves that will help us stand out in a world that is so noisy.”
  • “In both areas of my life, goals are important. I think all too often people are afraid to set high enough goals – we get complacent.”
  • “All of the little day to day goals that you can check off of your list make a big difference and add up over time. That’s the truth for both running and social media.”

How to Say Hello to Tina (and us)

Tina Muir is an amazing person to follow on social media and she always stays true to herself. Her Twitter is filled with actionable advice for marketers and runners alike. You can find Tina on Twitter here and read more about her work at

Thanks for listening! We’d love to connect with you at @buffer on Twitter or with the hashtag #bufferpodcast.

Enjoy the show? It’d mean the world to us if you’d be up for giving us a rating and review on iTunes!

About the Show

The Science of Social Media is a podcast for marketers and social media managers looking for inspiration, ideas, and results for their social media strategies. Each week, we interview one of the very best in social media marketing from brands in every industry. You will learn the latest tactics on social media, the best tools to use, the smartest workflows, and the best goal-setting advice. It is our hope that each episode you’ll find one or two gems to use with your social media marketing!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

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