Know What’s Working on Social Media: 27 Paid and Free Social Media Analytics Tools
Where do you turn for meaningful stats on your social media marketing? I’m grateful for the insight from some truly incredible tools that help...
Social Media Analytics
A collection of 13 posts
6 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer
How do you know what’s working with your social media? And what’s not working? The social networks provide us with a ton of...
How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better
This post was originally published on October 15, 2014, and we have just updated it with the latest information and screenshots of Twitter analytics. We...
The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips
More than 15 million businesses now use Instagram as a marketing tool. And one of the most important aspects of any Instagram marketing strategy is...
How to Use Facebook Insights and Analytics to Boost Your Social Media Marketing Strategy
Facebook Insights is one of the most powerful Facebook marketing analytics tools available. When you dive into your Facebook Insights, you’ll receive a wealth...
So…Is That Good? The Complete Beginner’s Guide to Benchmarking on Social Media
If I were to tell you that a recent tweet of mine received 20 clicks, what would you think? Maybe 20 clicks sounds like a...
Take Back Your Time With These 10 Ready-Made Spreadsheet Templates (And Our Top Tips and Time-Savers)
One of our cultural values at Buffer, is to live smarter, not harder. We like to think this extends into our workflows as well. This...
The Delightfully Short Guide to Social Media ROI
If the concept of social media ROI feels rather enormous, you’re not alone. I am amazed—and sometimes astounded—at the breadth of the...
15 New Social Media Templates to Save You Even More Time With Your Marketing
Imagine having a quick and fast way to get up to speed with social media or to get your work done in less time (and...
How to Create a Social Media Report and Explain It to Your Boss or Client
SummaryDiscover how to show the impact you're having on social media with an easy-t-make, easy-to-share social media report You will learnThe most important stats to...
61 Key Social Media Metrics, Defined
Of all the hundreds of social media acronyms and abbreviations out there, I think “KPI” has confounded me the most. I think it’s because...
5 Unique Ways to Measure and Evaluate a Social Media Campaign
We share, share, share to social media. How can we tell what works? This is a question I ask myself each week as I review...
Which Stats Matter: The Definitive Guide to Tracking Social Media Metrics
Among the many superpowers I wish I had, one that would be quite useful is the ability to understand social media metrics. I know enough...
