In 2020, it was more important to us than ever to support small businesses and non-profit organizations. We’d love to highlight the organizations we supported in 2020 and the important work they’re doing, and how we came to support them.
When you experiment with work culture as much as we do at Buffer, you tend to receive a lot of questions about it. What is it like to work remotely? How do you collaborate across time zones? Do people really feel okay making their salaries public? Can you become friends with teammates when you’re not in an office? Do you miss working in an office? Do you basically live in pajamas? (Quick answer to that one: not usually, though I definitely have spent a work day or two in pajamas!) These qu
Remote work is an amazing way of life for so many people and companies around the world, but it also comes with its fair share of challenges. Even with the wonderful perks — the flexibility, getting to work where you’re the happiest, focused work time, potentially traveling around the world, and more — it’s hard to avoid moments of loneliness with this work and lifestyle. As this is something many of us on the Buffer team experience from time to time, we wanted to collect as much advice as we
In mid-2019, we moved our community from Slack to a new online home! We still run our Community Host program there. Learn more about our customer community here. Over the past two and a half years, our Slack community has become our central hub for Buffer users and fans to meet, learn and grow together. It’s a vibrant place full of incredibly smart, kindhearted, supportive marketers, and we’re constantly looking for ways to better su
This week on #bufferchat, our community discussed the value of creating a brand style guide and all that goes into making an awesome one. We talked about the key elements of a brand guide, tips for articulating a brand’s voice, advice for getting employees on board with consistent branding, and much more. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hun
This week on #bufferchat, we talked all about how personal branding can impact the process of job hunting. The community shared advice about defining your personal brand, standing out during the application process, and much more. Read on to discover all of the awesome advice that was shared during the chat! Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same top
This week on #bufferchat, “tech humanist” Kate O’Neill (founder of KO Insights) stopped by to share her thoughts about using data to shape experiences. The community discussed how to measure experiences, how to identify meaningful data, what to do when the data doesn’t match your intuition, and much more! Read on to discover all of the awesome insights that were shared during the chat! Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and t
This week on #bufferchat, we explored best practices around tracking, measuring and understanding social media analytics. Seth “Doc” Bridges, founder of RivalIQ, stopped by the second chat time to share his expertise on the topic! We discussed great analytics tools to use for all of your social media platforms, how data can help us shift our social strategy, our “wish list” for analytics features, and much more! Read on to discover all of the awesome insights that were shared during the chat!
This week on #bufferchat, we discussed how to find success with freelancing, with Kate Kendall, founder and CEO of CloudPeeps, as our special guest! The community talked about great skills to have while freelancing, advice for expanding one’s network, the best places to find freelance opportunities, and much more. Read on to discover all of the awesome insights that were shared during the chat! Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insig
This week in #bufferchat, we talked about what it means to build emergent organizations and what the future of work looks like. In our 2nd chat time, we were joined by The Ready, an organizational design company, to offer deeper insights during the discussion! During the chat, the community discussed how technology has influenced how we work, ways that companies can be more forward-thinking, how companies can support modern career growth, and much more. Read on to discover all of the awesome kn
This week in #bufferchat, we learned how to get the most success from Facebook ads. In the second chat time, we were joined by social media thought leader Mari Smith as our expert guest! We discussed how to determine the objective for creating Facebook ads, what kind of content leads to the best conversion rate, how much is the “right” amount to spend on ads, strategies for A/B testing, and much more! Read on to discover all of the awesome knowledge and insights that were shared during the chat
There’s so much content in the social media space, so how we can get more creative with the content we share? That was the topic of this week’s #bufferchat and, boy, did our community come through with awesome ideas for content creation! We discussed ways to make social media posts more interactive, how we can think outside the box with visual content, how to repurpose content on different social platforms, and much more. Read on to discover all of the awesome ideas and suggestions that were sh
Jeremy Goldman stopped by #bufferchat this week to share his insights about the future of video storytelling. During the chat, our community discussed creative ways to tell stories through videos, the best tools to use for creating high-quality videos, their thoughts for what marketing videos will look like in 10 years, and much more! Read on to discover all of the amazing ideas and thoughts that were shared during the chat. Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednes
From productivity and social media strategy to self-care and reflecting — even gifs! — we’ve had a blast getting to join with our community every week for the past two years in #bufferchat. More than one hundred chats later, #bufferchat has turned two! ? What began as a curious community experiment has grown into a pillar of our community efforts. We are so grateful to have an amazing community who keeps coming back each week, offers a breadth of knowledge and drives us to be a better company
This week on #bufferchat, we were joined by one of Buffer’s Twitter Happiness Heroes, Darcy Peters, as our guest! We discussed the best tools and workflows for support teams, how to approach negative tweets, how to go the extra mile for customers, and more! Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and networking with nearly 400 other smart marketers and community managers. Same topic, same place, just at different times – feel fre
This week in #bufferchat, Buffer’s social media manager, Brian Peters, stopped by to share his expertise all about Instagram marketing. We were super excited to discuss strategies, share advice and swap tips, the day after we launched Buffer for Instagram! In the chat, we talked about the kinds of posts that get the best engagement, our essential Instagram tools, and much more! Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and networki
This week in #bufferchat, we all shared our content curation workflows! We discussed the value of including curated content into a marketing plan, how to make time to discover and read new content, tools for managing and sharing content, and much more. Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and networking with nearly 400 other smart marketers and community managers. Same topic, same place, just at different times – feel free to jo
This week in #bufferchat, we discussed and learned all about supporting accessibility on social media with the incredible insights and knowledge of the founders of #AXSChat: Neil Milliken, Debra Ruh and Antonio Santos! We touched on a broad range of interpretations of “accessibility”, including how to be accessible to those with physical or intellectual disabilities, the blind and visually impaired communities, those with invisible diseases, those who are different ages, those who speak differe
This week in #bufferchat, our discussion topic was “developing habits” and we explored the first steps to forming new habits, how to maintain them, inspiring resources to help us, and everything in between! Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and networking with nearly 400 other smart marketers and community managers. Same topic, same place, just at different times – feel free to join in to whichever chat time works best for
This week in #bufferchat, we were joined by social media expert Christin Kardos to chat about social media hashtags! We discussed how hashtags impact our use of social media, strategies for creating them, our favorite hashtags of all time, and much more. Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and networking with nearly 400 other smart marketers and community managers. Same topic, same place, just at different times – feel free to
This week in #bufferchat, we discussed the concept of creating a company culture with our guest, Matthew Partovi, the founder of @culturevist! Throughout the conversation, we explored what a great company culture looks like, what an individual at a company can do to impact the culture in a positive way, and much more. Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and networking with nearly 400 other smart marketers and community manage
This week in #bufferchat, we were joined by Amanda Vera to explore B2B strategies for social media! We discussed how B2B social media marketing differs from B2C, the particular social media platforms that work well for B2B companies, what metrics are important to focus on, and so much more. Catch our weekly Twitter chat, #bufferchat, every week on Wednesdays, 9 am PT / 12 pm ET / 5 pm UTC, for valuable industry insights and networking with nearly 400 other smart marketers and community manage
In the #bufferchat this week, Anil Dash shared his thoughts and insights about diversity and inclusivity in the tech world. We discussed how diversity impacts technology, how to work through challenges, and how we can foster a more diverse tech community. It was an hour of thoughtful conversation and idea sharing! Catch our weekly Twitter chat, #bufferchat, every week on Wednesdays, 9 am PT / 12 pm ET / 5 pm UTC, for valua