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Analytics - Page 2

A collection of posts on Analytics

AnalyticsApr 8, 2015
How We Doubled Our Clicks From Facebook, Plus All Our Stats and Strategies on Social Media

How do you get more clicks from Facebook? We’ve thought about this question lots before. It’s come up in our monthly reports and audits. Facebook marketing is one of the most exciting social media areas we’re eager to improve. And this month, we may have hit on a strategy that works. We’re happy to share with you all our latest social media stats and strategies from the last month—including what we’re trying with Facebook—in hopes that it may encourage or inspire some thoughts from you as wel

AnalyticsMar 18, 2015
How to Create a Social Media Report and Explain It to Your Boss or Client

You’re rocking social media. You’re finding great content to share, you’re writing the best headlines, you’re engaging and automating and seeing your brand soar. How will you let your boss or client know all the great stuff you’re up to? Is there an easy way to see for yourself how things are going? Creating a social media report can be key to explaining your progress on social media. You can choose the stats that matter and deliver it in an easy-to-understand way; there’re tons of personal

AnalyticsMar 12, 2015
61 Key Social Media Metrics, Defined

Of all the hundreds of social media acronyms and abbreviations out there, I think “KPI” has confounded me the most. I think it’s because the phrase “key performance indicator” always sounds like something you need to be wearing a suit in front of a Powerpoint presentation in order to say. But when you get down to it, it’s really quite simple. KPI is just a way of saying “This is the stuff that’s important enough to me to focus o

AnalyticsMar 4, 2015
Behind-the-Scenes: The Social Media Strategies We Use at Buffer, Plus All Our Latest Stats

Sharing transparently about all aspects of what we do at Buffer—pricing, salaries, fund-raising, earnings, hiring, and more—has been an amazing opportunity to connect with and learn from others. We get such great ideas and encouragement from sharing openly. We’ve shared before about our content marketing goals, numbers, and adventures, and I’d love to continue these stories in regular blog posts here! I’ll be sharing how we’re doing, what we’re up to, what we have planned for the future, and a

AnalyticsJan 12, 2015
10 Unique Ideas to Test on Every Social Media Channel (And How to Tell What Works)

One of our favorite ways to improve our results on social media is to try new things. We dream up a new idea or research a possible change in strategy , we test it out, and we see what happens. The testing phase is one of the most important stages for us—not only the “what to te

AnalyticsSep 18, 2014
5 Unique Ways to Measure and Evaluate a Social Media Campaign

We share, share, share to social media. How can we tell what works? This is a question I ask myself each week as I review the Buffer social media stats. How can I evaluate and optimize my best social media content? Where do I even start? Having asked the question myself so many times, I’ve found a few different options for analyzing how social media content performs. I’m still experimenting with which way is best, and I’m happy to share with you all the many different ways I’ve tried so far.

AnalyticsAug 16, 2014
10 Expert Tips on Tracking Social Media ROI – #Bufferchat Recap

Author and CEO of Social Media Explorer , Nichole Kelly, stopped by #bufferchat to share her great insights on measuring social media ROI. Be sure to check out her great book on the subject ! See the full Storify recap here! “ROI” means

AnalyticsApr 30, 2014
Which Stats Matter: The Definitive Guide to Tracking Social Media Metrics

Among the many superpowers I wish I had, one that would be quite useful is the ability to understand social media metrics. I know enough to get by, and I love learning the new techniques to get more from these numbers—and to make sure I’m seeking the right numbers in the first place. In an effort to understand the little bits I can, I’ve done some research into all the many different social media stats you might track and which ones are worthwhile. Wouldn’t you know it, social media stats aren’

AnalyticsApr 2, 2014
The 7-Day Plan for Improving Your Marketing Metrics Week Over Week

Buffer runs seven days at a time. Many of our improvements, metrics, experiments, and tasks fit into one-week slices, which helps us to move quickly on new ideas and to revisit our results right away. Instead of it being early April around here, it’s just Week 14. This weekly perspective has some big advantages across all our departments, including marketing. Reviewing and improving our marketing metrics week over week, for the blog and our social media accounts, lets us quickly experiment, tes

AnalyticsDec 19, 2013
The Marketer’s Guide to Google Analytics: How to Extract Numbers That Drive Action

Admission time: I don’t know much about Google Analytics. In fact, I generally gloss over when I read anything about it, since I usually find it all quite overwhelming and hard to understand. And not that much fun, to be honest. But, being a content marketer, I can’t afford to ignore Google Analytics. It’s a great (free!) tool that helps us keep track of our goals for the Buffer blog and understand where we can improve. If you’re in a similar situation to me, hopefully this post will highlight

AnalyticsApr 17, 2013
5 Essential Social Media Metrics to Track and How to Improve Them

“I like to go with my gut!” is something I’ve told myself many times in the past. “Yes, all those other people need to track their social media metrics, I don’t, I’ve got a good intuition.” That was probably one of my biggest mistakes for a long time. Tracking things all the time and developing a data-driven mindset is one of the most important things I’ve learnt in the past 2 years. And there is still a long way to go. Here are some of the social media metrics worth your time and what I’ve di

AnalyticsFeb 15, 2012
HOW TO Auto-shorten Your Links For Better Buffer Analytics

Here is just a quick update for you on some of the latest changes we have made to Buffer to make your life easier. For a long time we have automatically shortened links when sharing from all of our browser extensions, as of today we have took shortening even further and links will now be shortened as you type in both the dashboard and browser extensions! Of course, sometimes you don’t want links shortened – in this case just hit the toggle switch next to the post but