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Sophie Gil

Sophie Gil

Senior Growth Marketing Manager @ Buffer


A collection of 11 posts

Online MarketingJun 28, 2023
Experimenting in Marketing: What I’ve Learned Running 25 A/B Tests on Ads for Buffer

Over the past two years, Buffer’s Senior Growth Marketing Manager, Sophie, has run 25 A/B tests in Google Adwords. In this article, she shares her strategic approach to conducting successful marketing experiments, how to come up with new experiment ideas, and the lessons she’s learned along the way.

OpenJan 9, 2023
Spotlighting Digital Nomading & Third Cultures from a Buffer Teammate

At Buffer, we regularly share cultural spotlights to connect our global team and help us understand one another at a deeper level. Sophie, our Growth Marketing Manager, presents a deep dive into life as a digital nomad.

FlowMar 23, 2022
Ask Buffer: Should I Reply to Every Social Media Comment?

Expert tips for how small businesses can handle replying to social media comments. Should you reply to every comment? How quickly should you reply? What about the negative comments?

FlowJan 18, 2022
Ask Buffer: Should I Post Personal Content on My Business Account?

For small business owners, who are deeply connected to their companies but not the sole defining element of them, it can be hard to know how much personal content to share on a business account. We’re breaking down your options in this guide.

FlowDec 13, 2021
Ask the Buffer Team: What If I Don’t Have Anything to Share on Social Media?

Running out of new content ideas is a common pain point. If you’re stumped on what to post, read on for some pointers from Buffer’s Audience Marketer on overcoming that mental block and getting creative with new, engaging content.

Case StudiesApr 22, 2021
Social Media for Nonprofits: Empowering Younger Generations to Take Action

In this post, we give you a behind-the-scenes look at how a nonprofit leverages social media to empower younger generations to take action and build awareness around their mission.

Case StudiesMar 5, 2021
How a Candle Company Uses Social Media to Drive a Better Customer Experience

In this post, we give you a behind-the-scenes look at how a candle company leverages social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again.

Case StudiesJan 21, 2021
Selling on Social 101: How Blume Markets and Sells to a Gen Z Audience

In this post, we give you a behind-the-scenes look at how Blume, a fast-growing skin, body, and period care brand, has mastered the art of marketing and selling to Gen Z.

IFundWomen's Guide to Cultivating an Inclusive and Engaged Digital Community

In this post, we give you a behind-the-scenes look at how IFundWomen, the go-to funding marketplace for women-owned businesses, integrates their marketing and community building to foster inclusive digital spaces.

How HIKI Shifted Their Social Media Marketing Launch Strategy During COVID-19

In this post, we give you a behind-the-scenes look at how HIKI, a newly launched DTC genderless full body sweat brand, shifted their social media marketing strategy for a COVID-19 era and how they leaned on their community to co-create their products.

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

In this post, we give you a behind-the-scenes look at how Jot Coffee, a newly launched DTC coffee brand, built excitement for its launch on Instagram and how to create a community from day one.