Sophie Gil - Buffer Resources

Experimenting in Marketing: What I’ve Learned Running 25 A/B Tests on Ads for Buffer

Jun 28, 2023 10 min read Online Marketing

Over the past two years, Buffer’s Senior Growth Marketing Manager, Sophie, has run 25 A/B tests in Google Adwords. In this article, she shares her strategic approach to conducting successful marketing experiments, how to come up with new experiment ideas, and the lessons she’s learned along the way.

Sophie Gil, Senior Growth Marketing Manager @ Buffer

Spotlighting Digital Nomading & Third Cultures from a Buffer Teammate

Jan 9, 2023 11 min read Open

At Buffer, we regularly share cultural spotlights to connect our global team and help us understand one another at a deeper level. Sophie, our Growth Marketing Manager, presents a deep dive into life as a digital nomad.

Sophie Gil, Senior Growth Marketing Manager @ Buffer

Ask Buffer: Should I Reply to Every Social Media Comment?

Mar 23, 2022 5 min read Flow

Expert tips for how small businesses can handle replying to social media comments. Should you reply to every comment? How quickly should you reply? What about the negative comments?

Sophie Gil, Senior Growth Marketing Manager @ Buffer

Ask Buffer: Should I Post Personal Content on My Business Account?

Jan 18, 2022 5 min read Flow

For small business owners, who are deeply connected to their companies but not the sole defining element of them, it can be hard to know how much personal content to share on a business account. We’re breaking down your options in this guide.

Sophie Gil, Senior Growth Marketing Manager @ Buffer

Ask the Buffer Team: What If I Don’t Have Anything to Share on Social Media?

Dec 13, 2021 4 min read Flow

Running out of new content ideas is a common pain point. If you’re stumped on what to post, read on for some pointers from Buffer’s Audience Marketer on overcoming that mental block and getting creative with new, engaging content.

Sophie Gil, Senior Growth Marketing Manager @ Buffer

Social Media for Nonprofits: Empowering Younger Generations to Take Action

Apr 22, 2021 9 min read Case Studies

In this post, we give you a behind-the-scenes look at how a nonprofit leverages social media to empower younger generations to take action and build awareness around their mission.

Sophie Gil, Senior Growth Marketing Manager @ Buffer

How a Candle Company Uses Social Media to Drive a Better Customer Experience

Mar 5, 2021 8 min read Case Studies

In this post, we give you a behind-the-scenes look at how a candle company leverages social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again.

Sophie Gil, Senior Growth Marketing Manager @ Buffer

Selling on Social 101: How Blume Markets and Sells to a Gen Z Audience

Jan 21, 2021 7 min read Case Studies

In this post, we give you a behind-the-scenes look at how Blume, a fast-growing skin, body, and period care brand, has mastered the art of marketing and selling to Gen Z.

Sophie Gil, Senior Growth Marketing Manager @ Buffer

IFundWomen's Guide to Cultivating an Inclusive and Engaged Digital Community

Dec 3, 2020 6 min read

In this post, we give you a behind-the-scenes look at how IFundWomen, the go-to funding marketplace for women-owned businesses, integrates their marketing and community building to foster inclusive digital spaces.

Sophie Gil, Senior Growth Marketing Manager @ Buffer

How HIKI Shifted Their Social Media Marketing Launch Strategy During COVID-19

Oct 1, 2020 6 min read

In this post, we give you a behind-the-scenes look at how HIKI, a newly launched DTC genderless full body sweat brand, shifted their social media marketing strategy for a COVID-19 era and how they leaned on their community to co-create their products.

Sophie Gil, Senior Growth Marketing Manager @ Buffer

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

Jul 8, 2020 9 min read

In this post, we give you a behind-the-scenes look at how Jot Coffee, a newly launched DTC coffee brand, built excitement for its launch on Instagram and how to create a community from day one.

Sophie Gil, Senior Growth Marketing Manager @ Buffer

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Experimenting in Marketing: What I’ve Learned Running 25 A/B Tests on Ads for Buffer

Spotlighting Digital Nomading & Third Cultures from a Buffer Teammate

Ask Buffer: Should I Reply to Every Social Media Comment?

Ask Buffer: Should I Post Personal Content on My Business Account?

Ask the Buffer Team: What If I Don’t Have Anything to Share on Social Media?

Social Media for Nonprofits: Empowering Younger Generations to Take Action

How a Candle Company Uses Social Media to Drive a Better Customer Experience

Selling on Social 101: How Blume Markets and Sells to a Gen Z Audience

IFundWomen's Guide to Cultivating an Inclusive and Engaged Digital Community

How HIKI Shifted Their Social Media Marketing Launch Strategy During COVID-19

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

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