Sophie Gil

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Publications Resources

Social Media for Nonprofits: Empowering Younger Generations to Take Action

Apr 22, 2021 9 min read Case Studies

In this post, we give you a behind-the-scenes look at how a nonprofit leverages social media to empower younger generations to take action and build awareness around their mission.

Sophie Gil, Audience Marketer @ Buffer

Publications

How a Candle Company Uses Social Media to Drive a Better Customer Experience

Mar 5, 2021 8 min read Case Studies

In this post, we give you a behind-the-scenes look at how a candle company leverages social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again.

Sophie Gil, Audience Marketer @ Buffer

Publications Resources

Selling on Social 101: How Blume Markets and Sells to a Gen Z Audience

Jan 21, 2021 7 min read Brand Marketing

In this post, we give you a behind-the-scenes look at how Blume, a fast-growing skin, body, and period care brand, has mastered the art of marketing and selling to Gen Z.

Sophie Gil, Audience Marketer @ Buffer

Publications

IFundWomen's Guide to Cultivating an Inclusive and Engaged Digital Community

Dec 3, 2020 6 min read Social Media Marketing

In this post, we give you a behind-the-scenes look at how IFundWomen, the go-to funding marketplace for women-owned businesses, integrates their marketing and community building to foster inclusive digital spaces.

Sophie Gil, Audience Marketer @ Buffer

Publications

How HIKI Shifted Their Social Media Marketing Launch Strategy During COVID-19

Oct 1, 2020 6 min read Social Media Marketing

In this post, we give you a behind-the-scenes look at how HIKI, a newly launched DTC genderless full body sweat brand, shifted their social media marketing strategy for a COVID-19 era and how they leaned on their community to co-create their products.

Sophie Gil, Audience Marketer @ Buffer

Publications Flow

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

Jul 8, 2020 9 min read Social Media Marketing

In this post, we give you a behind-the-scenes look at how Jot Coffee, a newly launched DTC coffee brand, built excitement for its launch on Instagram and how to create a community from day one.

Sophie Gil, Audience Marketer @ Buffer

Show more posts

Social Media for Nonprofits: Empowering Younger Generations to Take Action

How a Candle Company Uses Social Media to Drive a Better Customer Experience

Selling on Social 101: How Blume Markets and Sells to a Gen Z Audience

IFundWomen's Guide to Cultivating an Inclusive and Engaged Digital Community

How HIKI Shifted Their Social Media Marketing Launch Strategy During COVID-19

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

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