Real-life marketing stories, trends, and strategies from social media’s most engaging brands. Find out what social media strategies are working today and how to drive meaningful engagement, activity, and results from social media.
In this #AskBuffer, we explore whether there is a best TikTok length and look at examples from content creators who make both short and longer videos on the platform.
Valerie Moore's second run at growing an Instagram following was a roaring success – here's how she did it.
Learn LinkedIn best practices from this business owner’s content experiment, plus steps to test and optimize your own posts.
As an Instagram user, you have the power to spot fake accounts and take them down, and in this article, we explore how to do that.
Here are 6 ways to remove the watermark on your TikTok videos so you can cross-post them to other platforms.
Learn how this local bookstore owner manages different revenue streams to support her business goals without taking away from her core mission (or burning herself out).
In this article, learn about LinkedIn SEO and how it can help you get featured by the algorithm – no SEO expertise required.
Everything you need to know about how affiliate marketing works, how to join an affiliate program as an influencer, and some tips to kickstart your affiliate marketing strategy.
Learn how this e-commerce beauty founder is using Meta’s Advantage+ shopping campaigns to find new audiences and improve ad performance.
A step-by-step guide to using AI to help you create Instagram posts, including photos, captions, and videos. Here are all the tools you need to create your post from scratch.
Want to become a video content creator and make money from your content? Here are 6 practical methods you can use with examples.
In this article, we’ll cover TikTok carousels – what they are, what they look like, and why you should make them.
Sending ads by mail may seem like a thing of the past, but this marketer thinks it’s a surprisingly effective approach for e-commerce brands.
In this article, we'll explore the unique characteristics of organic and paid social media, how they complement each other, and why incorporating both into your social media strategy is essential for achieving your business goals.
Whether you’re a full-time content creator, micro-influencer, nano-influencer, or just getting started, here’s how to create your own influencer media kit.
In this article, get answers to questions about social media for solopreneurs.
Earth Day is one of the (many) days when businesses can create or reaffirm a commitment to practicing sustainability. Here are some ideas for small businesses looking to highlight Earth Day on Instagram.
TikTok Notes is coming — and the new text and photo-sharing app is not just an Instagram clone. Here's everything we know about the platform so far.
How to source the best audio clips for your TikToks while they’re still popular, plus examples of TikTok sounds with staying power.
In this article, we've curated the top five graphic design trends for social media branding in 2024.
In this article, we explore seven ideas to inspire LinkedIn content for B2B companies.
There are plenty of alternative social media management tools out there, many of which are on par with — and some a bit better than — Hootsuite. Here are some of the best options.
When these brand owners opened their first brick-and-mortar store, they learned lessons that helped improve their social media and grow their sales both on and offline.
There are plenty of ways to monetize on Pinterest. Here's a guide to some tactics for both creators and small businesses.