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Flow - Page 8

Real-life marketing stories, trends, and strategies from social media’s most engaging brands. Find out what social media strategies are working today and how to drive meaningful engagement, activity, and results from social media.

FlowFeb 27, 2023
This Entrepreneur Made More in the First Year of her Small Business than at her 90K Salaried Job

In our second installment of 'How I Grew My Small Business,' we take a deep dive into how Juliana Pache left her unfulfilling media job and turned a side hustle into a thriving jewelry business.

FlowFeb 21, 2023
When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Feel like you’re trying to get the word out about your business and nobody is paying attention? Founder Tiffany Yu was having the same challenge, so she decided to take matters into her own hands and become her own best hype person. Here are some of her best DIY marketing strategies.

FlowFeb 20, 2023
38 Prompts for Buffer’s AI Assistant

Inspiration can be hard to come by, but AI can help. In this article, we walk through 50 prompts you can use to get the most out of AI for your social media.

FlowFeb 14, 2023
11 Ideas for Your Instagram Reels in 2024

If you’re stuck, we’ve put together this list of creators that are creating incredible content with Reels and broken down what we think they do really well that you can replicate. Let’s get into it.

FlowFeb 13, 2023
My Business Was Hurting My Sleep — Here's How I Built Better Habits

When Yunha Kim found the stress of building a business impacting her sleep, she knew something had to change so she could show up every day rested and ready to work. Here are the realistic habit changes that helped her deal with insomnia.

FlowFeb 8, 2023
How I Turned Sudden Layoffs Into a $20 Million Business in Seven Years

Michelle Penczak never planned to be a founder, but when she found herself laid off suddenly, she slowly started building a business to support herself and other military spouses like her. Here’s how she’s grown steadily and sustainably since.

FlowFeb 7, 2023
How to Monetize Your Content

In this article, we will explore how creators can monetize their content online and best practices to make monetization successful.

FlowFeb 1, 2023
What You Need to Know about Social Media Security

In this article featuring expert advice, we explore the potential dangers to your social media accounts and ways to keep them safe.

FlowJan 31, 2023
Ask Buffer: How Do I Gain More Email Newsletter Subscribers?

In this edition of #AskBuffer, we go over the best practices for gaining more newsletter subscribers.

FlowJan 26, 2023
Personal Finance for Creators: What Creators Should Know About Managing Money

Making and managing money can be tricky to navigate, and as an online creator, your life is your business. In this article, we’ll cover key tips to help you handle income generation, budgeting, investing, and taxes as a content creator.

FlowJan 25, 2023
Feeling Conflicted About AI as a Content Writer

In this personal essay, I attempt to tackle my complicated feelings about AI head-on and discuss how Buffer is approaching this technology.

FlowJan 24, 2023
I Started Having Panic Attacks as a Business Owner — Here’s How I Reprioritized Mental Health While Still Growing

Stress is a normal part of running a business—but there’s a point at which it goes too far. When Ted Browning started having panic attacks from running his restaurant, he knew something had to change. Here’s how he started taking better care of himself while keeping the business growing.

FlowJan 23, 2023
4 Small Businesses on How They’re Changing Their Social Media Strategy in 2023

The start of a new year is a great time to reassess your marketing strategy. Here's how these 4 small business owners are doing marketing differently in 2023.

FlowJan 18, 2023
The Creator’s Toolkit: 27+ Content Creation Tools for Every Stage of the Process

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. In this article, we’ll walk you through some of these tools and how they can support your content creation journey.

FlowJan 16, 2023
Your Social Media Content Calendar for Every Official (and Non-Official) Holiday of 2023

We’ve outlined a calendar of all of the official (and slightly less official) holidays in 2023 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm.

FlowJan 12, 2023
7 Social Media Predictions for 2023 (according to experts)

If there’s one thing we love to check on at the end and beginning of any year, it’s the trends. Who got what right — or wrong? What did no one see coming? It’s all fascinating to witness. Perhaps antithetical to my love for trend-watching, the biggest lesson I’ve learned from predictions is that no one can tell the future. We can only make observations based on data and the cultural landscape and cross our fingers. Keeping that in mind, we — along with experts — outline what we’ve noticed peop

FlowJan 11, 2023
Ask Buffer: Where do you start when creating new social channels for your business?

Learn the best practices to take when creating a new social media account for your brand in this edition of #AskBuffer.

FlowJan 10, 2023
How This Small Business Owner Went From an Etsy Store with $100 to making over 1 Million in Sales

In our first installment of 'How I Grew My Small Business,' we take a deep dive into how Janet Hoang turned a high school art project into a successful lifestyle brand.

FlowJan 5, 2023
How I Got 10,000 Followers on LinkedIn by Being Myself

LinkedIn is a common marketing platform for small businesses, but Nate Shalev was surprised to find that they found even more success when they were vulnerable in their posts. Here is their strategy for success today.

FlowJan 4, 2023
6 Ways AI Can Support Your Content Creation

No longer a far-fetched idea out of a 90s movie, AI has the potential to support content creators at every stage of the creative process. In this article, we will explore six ways in which AI already supports content creation and which tools are leading the charge.

FlowJan 3, 2023
What Really Works On LinkedIn? Answers From The LinkedIn Team

Want to know what kinds of content should you be posting to LinkedIn? What’s the best time of day to post it? How many hashtags should you be using? And how does all of this impact LinkedIn’s algorithm?

FlowDec 21, 2022
Buffer’s Top Social Posts of 2022 (And Why Our Social Media Manager Thinks They Did So Well)

Mitra analyzes the top-performing social media posts of 2022 across platforms and why they did well.

FlowDec 20, 2022
The Schedule and Strategy I Used to Gain 13K+ TikTok Followers and 1M+ Organic Impressions in Just a Few Weeks

Even with no content creation background, Michelle Dear managed to grow two TikTok accounts with huge followings for her business in just a matter of months. Learn exactly how she did it along with plenty of tips and tricks for succeeding on TikTok—without it taking all of your time.

FlowDec 15, 2022
Holiday Gift Guide of Small Businesses

We've rounded up several products that would make the perfect gifts this holiday season. Even better, they're all from small businesses you can feel good about supporting.