Real-life marketing stories, trends, and strategies from social media’s most engaging brands. Find out what social media strategies are working today and how to drive meaningful engagement, activity, and results from social media.
In this article featuring expert advice, we explore the potential dangers to your social media accounts and ways to keep them safe.
In this edition of #AskBuffer, we go over the best practices for gaining more newsletter subscribers.
Making and managing money can be tricky to navigate, and as an online creator, your life is your business. In this article, we’ll cover key tips to help you handle income generation, budgeting, investing, and taxes as a content creator.
In this personal essay, I attempt to tackle my complicated feelings about AI head-on and discuss how Buffer is approaching this technology.
Stress is a normal part of running a business—but there’s a point at which it goes too far. When Ted Browning started having panic attacks from running his restaurant, he knew something had to change. Here’s how he started taking better care of himself while keeping the business growing.
The start of a new year is a great time to reassess your marketing strategy. Here's how these 4 small business owners are doing marketing differently in 2023.
Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. In this article, we’ll walk you through some of these tools and how they can support your content creation journey.
We’ve outlined a calendar of all of the official (and slightly less official) holidays in 2023 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm.
If there’s one thing we love to check on at the end and beginning of any year, it’s the trends. Who got what right — or wrong? What did no one see coming? It’s all fascinating to witness. Perhaps antithetical to my love for trend-watching, the biggest lesson I’ve learned from predictions is that no one can tell the future. We can only make observations based on data and the cultural landscape and cross our fingers. Keeping that in mind, we — along with experts — outline what we’ve noticed peop
Learn the best practices to take when creating a new social media account for your brand in this edition of #AskBuffer.
In our first installment of 'How I Grew My Small Business,' we take a deep dive into how Janet Hoang turned a high school art project into a successful lifestyle brand.
LinkedIn is a common marketing platform for small businesses, but Nate Shalev was surprised to find that they found even more success when they were vulnerable in their posts. Here is their strategy for success today.
No longer a far-fetched idea out of a 90s movie, AI has the potential to support content creators at every stage of the creative process. In this article, we will explore six ways in which AI already supports content creation and which tools are leading the charge.
Want to know what kinds of content should you be posting to LinkedIn? What’s the best time of day to post it? How many hashtags should you be using? And how does all of this impact LinkedIn’s algorithm?
Mitra analyzes the top-performing social media posts of 2022 across platforms and why they did well.
Even with no content creation background, Michelle Dear managed to grow two TikTok accounts with huge followings for her business in just a matter of months. Learn exactly how she did it along with plenty of tips and tricks for succeeding on TikTok—without it taking all of your time.
We've rounded up several products that would make the perfect gifts this holiday season. Even better, they're all from small businesses you can feel good about supporting.
With the buzz around TikTok’s value as a source of knowledge for its audience, businesses and creators need to pay attention to TikTok SEO which helps you get your videos to the top of TikTok’s search results. Here’s how to get started with optimizing your TikTok content for search.
In this #AskBuffer, we cover why consistency is the key to growing your Twitter account.
Scaling a business during a time of scarcity is challenging, but Gloria Chou figured out how to turn crisis into an opportunity for growth. Here are the mindset shifts that helped her pivot and grow after losing all of her client work.
We explore predictions about the future of personal branding through the expert opinions of Social Proof interviewees and my own thoughts based on general market trends.
Here's a quick rundown of Twitter's latest features and how small businesses and content creators can leverage them to grow their Twitter communities.
By taking inspiration from her hometown, this entrepreneur has created a small business that uplifts and gives back to her community.
Even though hiring her first full-time employee felt like a financial stretch, Emily Grey did it anyway—which paid off in spades. Learn why bringing on the right help supported business growth and how she now thinks about investing her time and money.
