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Real-life marketing stories, trends, and strategies from social media’s most engaging brands. Find out what social media strategies are working today and how to drive meaningful engagement, activity, and results from social media.

FlowOct 10, 2023
How I Designed a LinkedIn Thought Leadership Content Creation System

Harshala Chavan shares a simple content creation system for sharing thought leadership content on LinkedIn.

FlowOct 9, 2023
It's a Subscription Model Market, Facebook's Pivot to Professionals, X Targets Streaming: Monday Social Media News Roundup

Get the latest updates in the social media industry and creator economy – with a side of Buffer flavor.

FlowOct 9, 2023
The Creator’s Guide to YouTube Shorts Analytics

In this article, we walk through the key metrics made available about YouTube Shorts analytics and how to interpret them to optimize your content for better performance and growth.

FlowOct 5, 2023
Here’s How This Creator Has A #1 Podcast While Working Full Time (At Buffer)

In this article, we dive into podcaster and Bufferoo Phill Agnew's strategies that can help you grow an engaged audience, no matter the format.

FlowOct 4, 2023
6 LinkedIn Experts Gave Me Their Personal Branding Secrets — I Tried Them All

I reached out to some of my favorite LinkedIn creators for their number-one, game-changing tip on personal branding. Then I put them to the test.

FlowOct 3, 2023
How Instagram Helped Me Triple My Business Income — Even Though I Have a Small Following

Marie Brown is a UK-based soloprepreneur who creates websites for other entrepreneurs and small business owners. Getting active on Instagram has completely changed her business — she shares how in this post.

FlowOct 2, 2023
How This Business Went From Losing $20,000 to Earning $1 Million in Just Two Years

🖤At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. Join us as we explore the highs, lows, and hard-won financial lessons that have paved their paths, and discover how

FlowOct 2, 2023
Meta's Launching Sassy Chatbots, Instagram Creates AI Stickers, And Twitter Axes Misinformation Reports: Monday Social Media News Roundup

Get the latest updates in the social media industry and creator economy – with a side of Buffer flavor.

FlowSep 28, 2023
She’s Grown An Audience of 20k+ Subscribers in Less Than A Year – Here’s How

In this article, we offer actionable insights gleaned from Chenell's experience. Whether you're a creator, a small business owner, or just someone looking to grow an authentic online audience, Chenell’s story offers tips and perspectives to build her thriving community.

FlowSep 26, 2023
Personal Branding for Introverts: How I’m Managing my Anxiety While Growing on Social Media

My brand is growing despite it being a bumpy road, and in this piece, I’ll share my best personal branding for introverts tips to help you.

FlowSep 21, 2023
He’s Been A Creator For More Than A Decade – Here Are His Top Lessons

In this interview, Matt Ragland shares his thoughts and advice about content creation and social media from his decade-long career as a creator.

FlowSep 20, 2023
11 YouTube Shorts Creators to Inspire Your Next Viral Video

A curated list of YouTube Shorts creators worth watching — both at the top of their game and on the rise — and how their content helps them stand out.

FlowSep 19, 2023
Open Books: The Therapist Turned Coach Who’s Projecting $300,000 This Year

Meet Megan Halek, whose business is on track to reach $300,000 this year. Read all about it in Open Books, Buffer's series of small business owners giving us a peek inside their books.

FlowSep 18, 2023
I've Used Bluesky for 6 Months – Here's What You Should Know

Bluesky is a decentralized text-based social media platform. Here's what you need to know.

FlowSep 14, 2023
The Growth Mindset Powering This Travel Creator’s Decade of Experience

In this interview, Francesca Murray shares with us the philosophies, mindset, and tactics that have kept her travel content creation going and growing over the past decade.

FlowSep 13, 2023
15+ YouTube Shorts Ideas For Your Next Video

If you’re looking for inspiration for your next short video, here are 18 YouTube Shorts ideas to help your content stand out and engage viewers in bite-sized bursts.

FlowSep 12, 2023
Empowering Employees to Build Their Personal Brands on LinkedIn (+ Why You Should)

Everything you need to know to kickstart a personal branding movement on LinkedIn within your own team or business — and why it's a win-win for both employee and business.

FlowSep 11, 2023
20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

You need a super compelling profile to enhance your online visibility and gain trust. Here are some top tips for creating a great LinkedIn profile.

FlowSep 7, 2023
How This Business Owner Went from Earning $250 a Month to Owning a Six-Figure Company

♥️At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. Join us as we explore the highs, lows, and hard-won financial lessons that have paved their paths, and discover ho

FlowSep 5, 2023
3 Social Media Executives Reveal How to Build a Career in Social

On the hunt for guidance about how to build a career as a social media executive, I interviewed three industry experts at companies known for their top-notch social media strategies. Here is their advice for someone looking to grow in the field.

FlowSep 4, 2023
How the YouTube Shorts Algorithm Works, According to YouTube

In this article, we'll dive deep into the YouTube Shorts algorithm, drawing insights from these YouTube insiders.

FlowAug 31, 2023
This Creator Grew to 20k+ YouTube Subscribers – Then She Started From Scratch

In this article, Aprilynne Alter shares her creator journey so far, including a sharp pivot, what it took to leave that audience behind, and advice for creators in similar situations.

FlowAug 30, 2023
What Does it Really Mean to Build a ‘Community’ on Social Media? (And Why You Should)

How do you build a community on social media? And is it worth it? We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach.

FlowAug 28, 2023
Everything You Need to Know About Setting Up and Using Instagram Subscriptions

In this article, we dive into the new Instagram Subscriptions feature, its benefits for creators, how to set it up, and tips to make the most of Instagram Subscriptions as a creator.