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Flow - Page 6

Real-life marketing stories, trends, and strategies from social media’s most engaging brands. Find out what social media strategies are working today and how to drive meaningful engagement, activity, and results from social media.

FlowJul 5, 2023
Here's How I Research to Find Unique Angles For My Content

In this article, Nupur Mittal shares insights into four research methods that help her find content ideas and identify unique takeaways.

FlowJul 4, 2023
How I’ve Grown a Six-Figure Service Business Through Instagram Reels (Without a Massive Following)

You don’t have to be a viral content creator to benefit from creating Reels for your business. Learn how this founder gets 80 percent of her customers through Reels, without a massive follower count.

FlowJul 3, 2023
How to Grow a Brand Account on TikTok, From Someone Who Did It

In this article, Ashlyn Greer, CEO of Fashivly shares advice for how brands can tap into the growth potential of TikTok.

FlowJun 29, 2023
How to Collaborate with AI to Get the Best Out of Your Content

In this article, Stew Fortier, CEO of Type.ai shares how he collaborates with AI to augment his creativity, practical advice for creators navigating the digital world, and his approach to building an audience.

FlowJun 28, 2023
Experimenting in Marketing: What I’ve Learned Running 25 A/B Tests on Ads for Buffer

Over the past two years, Buffer’s Senior Growth Marketing Manager, Sophie, has run 25 A/B tests in Google Adwords. In this article, she shares her strategic approach to conducting successful marketing experiments, how to come up with new experiment ideas, and the lessons she’s learned along the way.

FlowJun 26, 2023
How We’re Successfully Repurposing Content at Buffer

Everyone says you should repurpose your content these days. But why? And how do you actually go about it? How do you decide what to repurpose, and how do you actually execute? These are all questions we hope to answer for you today. If you haven’t given repurposing content a try yet, you really should. Repurposing content can increase engagement, save you a lot of time and energy, and gives people a chance to see your best content they may have missed the first time you posted. We’ve been us

FlowJun 22, 2023
How This Creator Turned $20 Into 40k+ Social Media Followers

Jahleane Dolne's built an audience of over 40,000 across her social media. In this article, she shares her experiences and advice for creators.

FlowJun 20, 2023
I Took My Side Hustle Full-Time One Year Ago—Here’s What I’ve Learned

Within a year, Alexa Nizam took her side hustle full-time after leaving her salaried job. In this article, she shares some of the lessons she's learned in the process.

FlowJun 15, 2023
How This Ex-TikTok Employee Approaches Being A Creator

Ayomi Samaraweera details her experience in the creator economy and shares her top lessons and advice in this installment of Creators Unlocked.

FlowJun 14, 2023
How to Build a Personal Brand (Using A Simple Framework)

In this article, we’ll walk you through a step-by-step framework for building your personal brand.

FlowJun 13, 2023
How to Automate Your Content Repurposing in 5 Steps (From Someone Who Has Done It!)

In this article, Anna Burgess Yang details how the automation process she uses for content repurposing.

FlowJun 12, 2023
The "Instagram Ranking Explained" Explainer for Creators (+Advice)

Thanks to the platform's transparency, we’ve pulled a few key points about how the Instagram algorithm works and looked into how creators might benefit.

FlowJun 8, 2023
How to Balance Content Creation as a Multifaceted Entrepreneur (According to an Expert)

In this article, Lloyd George shares invaluable insights and advice for aspiring creators who want to balance entrepreneurship with content.

FlowJun 6, 2023
This Instagram Post Doubled My Following—Here’s the Template and Strategy I Use to Keep Engagement High

"My hand is shaking. How can I draw?"   This simple DM I received from a student late one night resulted in a single Instagram post that earned nine million views and doubled my following in just three months. View this post on Instagram A post shared by ANNA SOKOLOVA (@annasokolovaartist) This type of virality wasn’t always the norm for me. When I started working as a professional illustrator and artist more than 15 years ago, I ignored social media for a long time. But when I started teach

FlowJun 5, 2023
Giving Things Away for Free Has Helped Me Build a Six-Figure Business

Sharing your knowledge for free can be scary as a service provider, but this founder has found it builds her business while supporting a more equitable world.

FlowMay 31, 2023
Creator Longevity: 4 Tips for Building a Lasting Content Career

In this article, we’ll cover some things that ensure content creators can build a lifelong career and practical advice for ensuring longevity.

FlowMay 30, 2023
Ask Buffer: What is Short-Form Video, and How Can You Use It?

This article explores the popularity of the short-form video format and some tips for making the most of it for your social media.

FlowMay 29, 2023
How I’ve Built a Million-Dollar Business in 3 Years Using the Power of Referrals

Learn the simple strategies this founder has used to encourage clients to recommend his work to others, leading to 70 percent of his agency’s business coming from inbound referrals.

FlowMay 25, 2023
How to Fuel Social Media Content with Your Existing Work (According to a Founder)

Josh Ho shares his advice for founders and entrepreneurs wanting to grow an online audience.

FlowMay 24, 2023
From Passion Project to Multi-6-Figure Business: How I Grew and Monetized My Podcast

Despite having no experience in journalism or building a company, Doone Roisin managed to turn her podcast for female founders into a thriving business in just a few years. Here are some of the strategies that helped her get there.

FlowMay 23, 2023
Thriving in the Attention Economy: Four Tips for Capturing and Holding Your Audience's Attention

Get our advice for practical approaches to creating content that engages your audience.

FlowMay 18, 2023
Sustaining Online Success and Other Stories from Elisa Doucette's 10+ Year Creative Journey

We take a peek behind the curtain at Elisa Doucette's 10+ year journey as an online creator, from her beginnings as a writer and editor to her creative process that powers her newsletter and cohort-based courses.

FlowMay 17, 2023
A Guide to Social Media Collaboration

We explore the ins and outs of social media collaboration, its effectiveness, and how to approach a potential partnership to maximize its potential without hurting your brand.

FlowMay 16, 2023
Write For Us: How to Guest Post on the Buffer Blog

We're accepting guest posts! Check out this page for all the guidelines to writing for the Buffer blog.