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Real-life marketing stories, trends, and strategies from social media’s most engaging brands. Find out what social media strategies are working today and how to drive meaningful engagement, activity, and results from social media.

FlowApr 16, 2024
4 Social Media Strategies That Help Our Business Drive More Sales In-Store and Online

When these brand owners opened their first brick-and-mortar store, they learned lessons that helped improve their social media and grow their sales both on and offline.

FlowApr 16, 2024
14 Must-Try AI Social Media Content Creation Tools in 2024

Learn how to leverage AI social media content creation tools and save valuable time in your social media marketing efforts.

FlowApr 15, 2024
5 Ways to Make Money on Pinterest in 2024: An In-depth Guide for Creators and Businesses

There are plenty of ways to monetize on Pinterest. Here's a guide to some tactics for both creators and small businesses.

FlowApr 11, 2024
Nonprofits: Steal These Marketing Practices from Tech Startups

If you’re a nonprofit leader who wants to become more efficient, grow your audience, and deepen trust in your organization long term, you should steal a few marketing strategies from startups.

FlowApr 11, 2024
When is the Best Time to Post on YouTube? We Analyzed 1 Million Videos to Find Out

Videos and shorts posted on these days and at these times tend to get higher views.

FlowApr 10, 2024
How to Make Money on Instagram in 2024

We walk through 8 ideas for Instagram monetization in this detailed article.

FlowApr 9, 2024
8 of the Best AI Productivity Tools to Help You Optimize How You Work

As a self-proclaimed tools nerd, I’ve tested out many of the ever-growing list of AI productivity tools on the market. These are the ones I keep coming back to.

FlowApr 8, 2024
Ads on X (Formerly Twitter) Are an Untapped Opportunity. Here’s How to Make the Most of Them

Learn why this expert marketer thinks X is one of the best advertising platforms right now, and see how to get the most bang for your buck.

FlowApr 4, 2024
8 Ideas for Your TikTok as a B2B Company

Get inspired by these B2B companies on TikTok that have cracked the code on making serious business seriously entertaining.

FlowApr 3, 2024
8 of the Best AI Writing Tools to Help You Work Smarter, Not Harder

I’ve put dozens of AI writing tools to the test — here's a deep dive into my favorite AI writing generators and who I think they’ll be most useful for.

FlowApr 2, 2024
How Building a TikTok Following Before We Had a Finished Product Helped Us Achieve Seven-Figure Growth in Two Years

Learn how these business owners used an early version of their product to gain a following and how they’ve continued implementing this philosophy to grow before they’re 100 percent ready.

FlowMar 28, 2024
How to Handle a Social Media Crisis as a Content Creator

The bigger you grow on social media, the more likely you are to run into a situation that requires deft handling. Here's how to tackle that according to expert Kait Shiels.

FlowMar 28, 2024
How to Monetize YouTube Shorts in 2024: What You Need to Know

In this article, we’ll walk you through the YouTube Shorts ad revenue sharing model and the eligibility requirements for creators.

FlowMar 27, 2024
I Posted LinkedIn Carousels for a Week – Here's What Happened

In this article, I’ll explain my reasoning, process, and results for posting PDF carousels daily to my LinkedIn profile for six days.

FlowMar 26, 2024
Filming Your Own ‘Stock Footage’ Will Help You Create More Content, Faster

A step-by-step guide to creating your own library of stock footage to use in your social media videos — and why you should.

FlowMar 26, 2024
TikTok Algorithm Guide 2024: Everything We Know About How Videos Are Ranked

A deep dive into the TikTok algorithm, how it works, and how you can work with it to enhance your visibility and engagement on the platform.

FlowMar 25, 2024
How I Adjust My Business and Prices for Inflation (and Communicate Those Changes With Customers)

Like many businesses, this small chocolate brand has dealt with challenges due to inflation over the past few years. Learn the system that is helping them adjust their processes and prices to adapt.

FlowMar 21, 2024
How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach

Marketer Irina Maltseva shares her proven process for repurposing blogs into high-performing LinkedIn posts. Apply these strategies to increase your blog traffic, build a personal brand, and grow your LinkedIn following.

FlowMar 20, 2024
Ask Buffer: Should I Schedule Natively or Use Buffer?

We examine why you might pick a tool like Buffer over just using the scheduling features in the apps themselves.

FlowMar 20, 2024
How to Use Instagram Collab Posts (+ Collab Ideas to Boost Engagement and Reach)

Here's a quick rundown of Instagram Collab posts and why you should be using this feature in your social media strategy.

FlowMar 19, 2024
YouTube SEO: A Simple Step-by-step Guide to Videos That Rank

The science of optimizing your videos for search on YouTube, plus some YouTube SEO tips from seasoned experts to help your videos rank #1.

FlowMar 18, 2024
How to Use Instagram for Customer Care: A Guide for Small Businesses

In this article, we discuss the importance of Instagram in-app customer service for small businesses, explain the idea of Instagram customer care, and provide actionable tips on how to use Instagram for customer service, backed up with real-life examples and tips.

FlowMar 14, 2024
10 Ideas for Your Instagram as a B2B Company

In this article, we run through 10 ideas for your Instagram as a B2B company.

FlowMar 13, 2024
How to Overcome LinkedIn Personal Branding Challenges (+ AI Tools to Use)

The path to building a solid personal brand and unlocking all these opportunities comes with many challenges. Here are some ideas for overcoming them with the assistance of AI.