Real-life marketing stories, trends, and strategies from social media’s most engaging brands. Find out what social media strategies are working today and how to drive meaningful engagement, activity, and results from social media.
We analyzed more than 2 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum reach.
Bluesky COO Rose Wang shares details about the platform’s plans to create a way for creators to monetize, along with a subscription model, in the coming months.
At the beginning of 2024, we were unsure what would come out of this year. The previous year had been such a whirlwind with the rise of decentralized social and the addition of AI features that creators, brands, and platforms had all started to redefine how they would operate. It was an exciting and fast-paced turning point, making it difficult to imagine what would come next. That’s why, when asking experts for their 2024 social media predictions at the start of this year, we intentionally foc
From Beyoncé going country to Reddit going public, social media had no shortage of events to talk about (and meme about, for that matter).
In this report, we look at data on 11 social media platforms available in Buffer to determine social network usage trends.
Start planning your social media content for 2025 with this handy list — it covers monthly themes, major international and U.S. holidays, and fun ‘national celebration’ dates.
Tips, news & Buffer updates for your social media journey
Whether you’re a creator or social media marketer, small business, or enterprise, there’s an analytics tool in here for you.
Get tips and strategies to help you grow your TikTok following whether you're a TikTok newbie or looking to take your account to the next level.
Here’s a no-frills guide to Instagram hashtags and how to use them.
Discover 40 free, high-quality social media icons to elevate your website's design. From minimalist to creative and colorful, find the perfect icon set that matches your brand's style.
Link in bio tools help you collate multiple URLs in one place so you can add them in your social media bio. Here are the best software for unique use cases.
All the requirements you need to meet to add a link to your bio on TikTok, how to add your link, plus solutions if the link in bio feature isn't working for you.
Learn the basics of influencer marketing and how to create a winning strategy with this step-by-step guide for beginners (including tips from the experts).
Tips, news & Buffer updates for your social media journey
In this article, we cover how to use Bluesky as well as some tips to get started sharing your posts on the platform.
Find out the best image sizes for all types of Instagram posts to ensure your content is always pixel-perfect.
Growing on Instagram takes time and effort — but with these must-do tactics, the path to an engaged following is a lot more straightforward than you might think.
Black Friday and Cyber Monday marketing guidance to help you stand out from the crowd in 2024 — complete with tried-and-tested examples.
Must-bookmark sites and tools to help you find free, high-quality images for your social media and marketing content
One of the key reasons Gigi believes she has been so successful at maintaining follower growth flies in the face of ‘traditional’ social media advice: evolving her business into other areas, rather than sticking to one niche.
There are various strategies to increase your chances of achieving viral success on TikTok. This article will share 10 such tips.
Get a full competitive analysis framework that's been real-world tested, and learn the tips and tricks for capturing competitor data and conducting research
Emily Grey knew her small boutique couldn’t compete with other sales on Black Friday, so she decided to try something completely different for her holiday promotion. Learn why it’s helped her business succeed year after year, and how you can approach the holiday season differently.
