Real-life marketing stories, trends, and strategies from social media’s most engaging brands. Find out what social media strategies are working today and how to drive meaningful engagement, activity, and results from social media.

FlowJan 6, 2025
The Best Time to Post on Instagram in 2025: We Analyzed 2 Million+ Posts to Find Out

We analyzed more than 2 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum reach.

FlowDec 19, 2024
Subscriptions and Monetization are Coming to Bluesky — Here's How They’ll Work

Bluesky COO Rose Wang shares details about the platform’s plans to create a way for creators to monetize, along with a subscription model, in the coming months.

FlowDec 18, 2024
We Checked In On Social Media Trend Predictions for 2024 — Here’s What Came True and What Didn’t

At the beginning of 2024, we were unsure what would come out of this year. The previous year had been such a whirlwind with the rise of decentralized social and the addition of AI features that creators, brands, and platforms had all started to redefine how they would operate. It was an exciting and fast-paced turning point, making it difficult to imagine what would come next. That’s why, when asking experts for their 2024 social media predictions at the start of this year, we intentionally foc

FlowDec 17, 2024
22 Pop Culture Moments That Blew Up on Social Media in 2024

From Beyoncé going country to Reddit going public, social media had no shortage of events to talk about (and meme about, for that matter).

FlowDec 12, 2024
From Instagram to Bluesky: How Social Media Use Has Evolved Since 2022

In this report, we look at data on 11 social media platforms available in Buffer to determine social network usage trends.

FlowDec 10, 2024
Social Media Calendar For Every Holiday of 2025 (+ Ideas for Posts)

Start planning your social media content for 2025 with this handy list — it covers monthly themes, major international and U.S. holidays, and fun ‘national celebration’ dates.

FlowDec 6, 2024
The Weekly Scroll Newsletter: 6th Dec, 2024

Tips, news & Buffer updates for your social media journey

FlowDec 5, 2024
23 Top Social Media Analytics Tools in 2025 — Free and Paid Options

Whether you’re a creator or social media marketer, small business, or enterprise, there’s an analytics tool in here for you.

FlowDec 4, 2024
How to Get More Followers on TikTok in 2025

Get tips and strategies to help you grow your TikTok following whether you're a TikTok newbie or looking to take your account to the next level.

FlowDec 3, 2024
How to Make the Most of Hashtags on Instagram

Here’s a no-frills guide to Instagram hashtags and how to use them.

FlowDec 2, 2024
40 Free High-Quality Social Media Icon Sets For Your Website

Discover 40 free, high-quality social media icons to elevate your website's design. From minimalist to creative and colorful, find the perfect icon set that matches your brand's style.

FlowNov 26, 2024
7 Best Link in Bio Tools for Your Social Media

Link in bio tools help you collate multiple URLs in one place so you can add them in your social media bio. Here are the best software for unique use cases.

FlowNov 25, 2024
How to Add a Link to Your TikTok Bio (+ What to Do If You Can't)

All the requirements you need to meet to add a link to your bio on TikTok, how to add your link, plus solutions if the link in bio feature isn't working for you.

FlowNov 25, 2024
Influencer Marketing 101: The 9-Step Guide to Forming Your Strategy (+ Expert Tips)

Learn the basics of influencer marketing and how to create a winning strategy with this step-by-step guide for beginners (including tips from the experts).

FlowNov 21, 2024
The Weekly Scroll by Buffer: 22.11.24

Tips, news & Buffer updates for your social media journey

FlowNov 21, 2024
Bluesky Isn’t Like Other Social Networks: Here’s How to Get Set Up

In this article, we cover how to use Bluesky as well as some tips to get started sharing your posts on the platform.

FlowNov 19, 2024
Instagram Image and Video Size and Dimensions in 2025 — for Posts, Stories, and Reels

Find out the best image sizes for all types of Instagram posts to ensure your content is always pixel-perfect.

FlowNov 14, 2024
12 Ways to Get More Followers on Instagram in 2025

Growing on Instagram takes time and effort — but with these must-do tactics, the path to an engaged following is a lot more straightforward than you might think.

FlowNov 13, 2024
9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Black Friday and Cyber Monday marketing guidance to help you stand out from the crowd in 2024 — complete with tried-and-tested examples.

FlowNov 12, 2024
21+ Free Stock Image Sites to Find Photos (+ for Commercial Use)

Must-bookmark sites and tools to help you find free, high-quality images for your social media and marketing content

FlowNov 12, 2024
‘Your Brand is a Solar System’: Gigi Robinson on the Evolution of her Creator Niche

One of the key reasons Gigi believes she has been so successful at maintaining follower growth flies in the face of ‘traditional’ social media advice: evolving her business into other areas, rather than sticking to one niche.

FlowNov 11, 2024
How to Go Viral on TikTok: 10 Actionable Tips (With Examples)

There are various strategies to increase your chances of achieving viral success on TikTok. This article will share 10 such tips.

FlowNov 7, 2024
How to Perform a Competitor Analysis (with Examples and Template)

Get a full competitive analysis framework that's been real-world tested, and learn the tips and tricks for capturing competitor data and conducting research

FlowNov 6, 2024
I’ve Never Offered a Black Friday Sale — Here’s What My Boutique Does Instead to Have a Six-Figure Weekend

Emily Grey knew her small boutique couldn’t compete with other sales on Black Friday, so she decided to try something completely different for her holiday promotion. Learn why it’s helped her business succeed year after year, and how you can approach the holiday season differently.