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Real-life marketing stories, trends, and strategies from social media’s most engaging brands. Find out what social media strategies are working today and how to drive meaningful engagement, activity, and results from social media.

FlowMay 17, 2023
A Guide to Social Media Collaboration

We explore the ins and outs of social media collaboration, its effectiveness, and how to approach a potential partnership to maximize its potential without hurting your brand.

FlowMay 16, 2023
Write For Us: How to Guest Post on the Buffer Blog

We're accepting guest posts! Check out this page for all the guidelines to writing for the Buffer blog.

FlowMay 15, 2023
Advice for Growing an Engaged Audience (ft. Top Creators)

If growing an audience is your priority, there are a million and one tactics out there. To stand apart, we’ve asked top creators across different industries, styles, and sizes to share their advice for creating the connection that fosters loyalty.

FlowMay 9, 2023
How I Created a Bestselling Product While Spending $0 On Marketing

Learn the step-by-step business design process this founder used to develop a product alongside her customers, helping her de-risk the process and come up with a truly winning idea.

FlowMay 8, 2023
7 Lessons from Jay Acunzo for Creators and Marketers

Thanks to his early start on social media and his deep understanding of the relationship between marketing and creativity, Jay brings a unique perspective from which creators and marketers can learn a lot. In this article, we dive into the lessons from Jay Acunzo for the modern creator.

FlowMay 4, 2023
Growing A 200k+ Audience By Channeling Personal Experiences Into Content with Joy Ofodu

We unlock Joy Ofodu’s creator journey discussing everything from channeling all the feelings from her breakup in 2020 into comedy content to her goals for her platform.

FlowMay 2, 2023
From Self-Taught Creative to 7-Figure Art Business: Here's How I Did It

Peggy Dean shares four mindsets that have helped her build a thriving art business as a completely self-taught creator.

FlowApr 26, 2023
Capture, Categorize, Create: A System for Capturing Your Ideas and Using Them To Create Content

We’re in an era where if you are trying to create a personal brand online or share your work, you do that by creating content — and creating content is a fantastic way to build your brand, make new connections, and level up your knowledge. When you add it all up, though, it can be a lot of content to create, even with the right tools in place. If you don’t have the right systems, it can be easy to fall off the content creation tracks. I’ve dealt with this myself at Buffer — I work at a company

FlowApr 24, 2023
Bootstrapping a Business to $1 Million in 1.5 Years by Putting Profitability First

My co-founder and I come from a long lineage of high-growth, venture-backed startups. He was employee number 200 at Uber and then led operations at a series A company. I was working as an investor and Entrepreneur-in-Residence in the venture capital world. So, when we came up with the idea for our own company—Bar None Games, which offers virtual trivia and team building events—we could have easily taken the path of raising money to help us scale as quickly as possible. However, we had both seen

FlowApr 20, 2023
Growing to Over 70k TikTok Followers: How One Creator Did It

In this interview, we speak to Katie Xu about her unconventional approach to advising creators and look at her plans for growth as a creator.

FlowApr 19, 2023
I Don't Do Paid Ads: Here's What I've Invested in Instead to Grow My Business to $270K+ in Revenue

Catarina Rivera decided to forgo the quick sales moment of paid ads for slower community-building—and has still managed to grow a multi-six-figure business in just two years. Here are some of the strategies and investments that have helped her grow successfully and authentically.

FlowApr 13, 2023
What You Need To Know About Building A Career In Social Media (No Toxicity, Expert Advice Edition)

Social media is often glamorized, especially in the media — but what does it really take to kick off a career? Here’s everything you need to know about how to become a social media manager.

FlowApr 12, 2023
How Monetized Content Has Supported my Retail Store to Build a Six-Figure Business

Whether you’re a business owner looking to use content to grow your brand, or a content creator wondering about launching another stream of income, learn how to marry content and retail in a way that can lead to incredible results.

FlowApr 6, 2023
All of LinkedIn’s Latest Features And How Creators Are Using Them

LinkedIn has become a thriving social network that can help build one's personal brand. Here are the latest LinkedIn features and how you can leverage them.

FlowApr 3, 2023
Creators Unlocked: Dre Fox on Her Journey to Creatorpreneurship

In this interview, Dre Fox shares her insights about growing a business as a creator.

FlowMar 30, 2023
Ask Buffer: How Do I Create a Social Media Series for TikTok and Instagram?

Creating a social media series is a great way to generate more content. We'll go over how to create one for your Instagram and TikTok accounts as well as provide examples from other content creators.

FlowMar 29, 2023
What is a UGC Creator and How to Become One in 2024 (ft. Advice from Experts)

If you’ve been wondering what it takes to be a UGC creator and how you can get started, this article is for you. Speaking to people on either side of this unique brand-creator relationship, this guide will answer your questions and put you on track to becoming a UGC creator

FlowMar 23, 2023
To Niche or Not To Niche: Guidance from Creators on Picking A Lane

In this article, we'll explore both sides of picking a niche and guide you on how to find one that works for you.

FlowMar 23, 2023
What’s in a Brand? A Step-by-Step Guide for Companies at Every Size

These days, the strongest brands out there have a clear “why.” During every interaction with a business, customers are clear on why it exists, why it stands out, and why they should buy from it. Here’s a step-by-step process that companies of any size can use to create a standout, memorable brand.

FlowMar 20, 2023
Even With 250K+ Social Media Followers, I Still Rely on "Snail Mail" for My Business

Snail mail may sound like a slow way to market a business, but career coach Kyle Elliott has found it to be instrumental to his success. Here’s why he thinks sending good old cards has helped his business grow, and how any founder can integrate this into their own marketing strategy.

FlowMar 16, 2023
Creators Unlocked: Jayde Powell on Showing Up Authentically As A Creator

What is 🔓 Creators Unlocked? 🔓 Creators Unlocked is a content series that delves into the world of creators to uncover the stories behind their social media posts. From Twitter to TikTok, the articles aim to offer insights and learnings for aspiring and established creators while also offering a glimpse into the lives of those behind the screens. Check out the other interviews here. Welcome to the first installment of our new series, 🔓 Creators Unlocked, where we speak with creators to und

FlowMar 15, 2023
The Old-School Marketing Approach I Swear By for Growing My Business

One-to-one marketing can seem like an antiquated way to grow a business compared to the options available on digital channels, but Shay Paresh has found it to be instrumental to her beauty brand’s success. Here’s why, and how she’s thinking about scaling this strategy.

FlowMar 13, 2023
How This TikToker Landed Over 100 Brand Deals

Here's how content creator Toni Bravo landed over 100 brand deals and has created a full time career out of social media.

FlowMar 9, 2023
3 Steps to Use LinkedIn to Make Connections and Grow Your Personal Brand

In this article, we will walk through three steps to use LinkedIn to build your personal brand with advice from experts.