New!Check out Board viewCheck out the new Board viewOrganize and track your social content ideas with the new Board view.Learn more

Flow - Page 10

Real-life marketing stories, trends, and strategies from social media’s most engaging brands. Find out what social media strategies are working today and how to drive meaningful engagement, activity, and results from social media.

FlowOct 11, 2022
Introducing Season 2 of Small Business, Big Lessons — a Buffer Original Series

We encounter a lot of incredible small businesses regularly at Buffer. Last year, we had the chance to highlight eight of them in season one of a new Buffer original series — Small Business, Big Lessons. We’re happy to share that the series is back! So start listening to Small Business, Big Lessons Season 2 wherever you get your podcasts. We’ll release a new episode every Tuesday for the next six weeks. Listen to Small Business, Big Lessons: Season 2 In this series, we’re bringing you busines

FlowOct 10, 2022
5 Small Businesses to Support this Hispanic Heritage Month

In honor of Hispanic Heritage Month, we're highlighting five small businesses that are ushering in more representation in their respective industries.

FlowOct 6, 2022
Social Proof: Katelyn Bourgoin on Knowing Your Audience

In this interview, we talk with Katelyn Bourgoin about how she grew her personal brand by adapting her understanding of consumer psychology.

FlowOct 4, 2022
How I Built a 200,000-Person Paid Membership Community With $0 in the Bank to Start

Building a meaningful community is never easy, but doing so without a lot to spend on acquisition can be even more challenging. Here are four simple strategies that helped Allison Esposito Medina, founder, and CEO of Tech Ladies, grow her 200,000-member community on a budget.

FlowSep 29, 2022
All the Founders Around Me Were Raising Money — Here's Why I Didn't

When starting in the tech industry, many companies raise venture capital. But Allison Esposito Medina, founder and CEO of Tech Ladies, decided to bootstrap and generate income from the start. She believes her business is better for it, and she encourages other founders to do the same.

FlowSep 27, 2022
How These Sisters Turned Their Passion for the Alaskan Wilderness into a Fulfilling Small Business

By combining their unique skill-sets and being intentional with their planning, sisters Anna and Kelly created a small business that honors and gives back to their childhood home.

FlowSep 26, 2022
6 Ideas to Make the Most of Your Instagram Bio

Every part of your Instagram bio is an opportunity to not only introduce (and re-introduce) yourself but also communicate your value to your audience. In this article, we’ll share some ideas for making the most of your Instagram bio and examples of some of our favorites.

FlowSep 22, 2022
Ask Buffer: How Can You Batch Content for Social Media?

Content batching helps you save time, post consistently, and repurpose your ideas seamlessly across platforms. In this article, we’ll walk through how you can create a system for content batching that lets you execute all your best ideas with enough time to spare.

FlowSep 12, 2022
How Twitter Subscriptions Works and How These Creators Leverage the Feature

Twitter Subscriptions offers content creators and small businesses an opportunity to earn money while forging a deeper connection with their biggest supporters.

FlowSep 12, 2022
How I Turned a $500 Investment Into a $1 Million Online Shop in 18 Months

Looking to start a business on a budget? Learn from Lily Amberg, who turned $500 into a million dollar online shop in just a few years. Here’s how she did it.

FlowSep 8, 2022
Creator Productivity: Practical Advice for Improving It

In this article, we dive into some of our (and other creators’) top recommendations for boosting productivity so you can effectively grow your social media accounts.

FlowSep 7, 2022
How This Entrepreneur’s Experience as an Immigrant Shaped her Sri Lankan Tea Brand

By merging her two identities, entrepreneur Sajani Amarasiri has created a small business that honors and embraces her Sri Lankan and American roots.

FlowSep 6, 2022
How to Avoid Burnout as a Creator

Whatever your reasons are for creating content it’s vital to develop systems for avoiding burnout. In this article, we hope to provide an answer to that question. We’ll help you identify signs of burnout and share advice from creators on avoiding it entirely.

FlowAug 30, 2022
How My Own Grief Helped Me Better Support My Employees Through the Hard Stuff

When Liz Eddy lost her grandmother and was in charge of her end-of-life care, it not only inspired her to start a company, but it also influenced how she supports her employees through grief. Here are some of the human-first bereavement policies she’s implemented in her small business.

FlowAug 18, 2022
Social Proof: Jack Appleby on Loving your Craft

In this interview, we talk with Jack Appleby about loving your craft, career-proofing yourself, and dealing with negativity on social media.

FlowAug 17, 2022
5 Organizations To Support This National Nonprofit Day

Nonprofits are often the backbone of society, providing critical services to communities in need. Here are 5 organizations you can donate to today.

FlowAug 16, 2022
Burnout Sent Me to the Hospital— Here are the Early Signs I Look Out for Now

After experiencing burnout-related vision loss, Erika Ferszt became an expert in the body’s response to stress. Now, as a business owner, she watches out for these early warning signs so she can turn her burnout around before it becomes debilitating.

FlowAug 10, 2022
I Thought My Mission Could Carry My Business, But I Needed a Good Product, Too

When Maddy McAllister started her social-impact jewelry company, she thought her mission alone would draw in customers. But she quickly realized they cared more about the quality of the product. Here’s how she turned the business around to have a deeper impact in the long run.

FlowAug 9, 2022
How This Entrepreneur is Growing Her Baby Brand Organically on Instagram

Assie Khoussa’s ability to show up as herself on Instagram plays an integral role in the success of her small business. Learn how the entrepreneur’s authenticity and relatability won over her customers.

FlowAug 8, 2022
9 New Social Media Platforms You Might Not Know About

If you asked someone 20 years ago what their favorite social media platforms were, they likely wouldn’t have an answer for you. But social media has since grown in popularity and usage, with new ones being developed yearly. Here are some of the newest ones you may have never heard of.

FlowAug 4, 2022
Social Proof: Steph Smith on Intentionally Building a Personal Brand

In the second edition of Social Proof, Steph walks through her experience with intentionally building a personal brand.

FlowAug 3, 2022
Facebook Groups for Small Businesses in 2024: The Benefits + Real Examples

Creating community with one's followers is a top priority for small businesses and content creators these days, and a Facebook Group is the perfect medium to better connect with your core customers.

FlowAug 2, 2022
The Worst Moment of My Life Made Me a Better Entrepreneur — Here Are the Lessons I Learned

Her daughter’s medical diagnosis and months-long hospital stay left Sehreen Noor Ali devastated. But it also taught her lessons in resilience, decision making, and prioritization that made her a better entrepreneur.

FlowJul 28, 2022
How to Craft a Click-Worthy Google Business Profile Post, According to Joy Hawkins, a GBP Expert

Just as search engine optimization can fuel your growth in the Google rankings, Google Business Profiles are another way to direct eyes from organic searches to your business. For this article, we interviewed Joy Hawkins, a GBP expert, on how to make your posts perform better.