Buffer blog
Latest
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- Buffer News
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Join us for 30 days, starting October 15 to post consistently to social media!
Reading time3 minute read
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- Tools
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A deep dive into the differences between Buffer and Hootsuite, including pricing, features, and who each social media tool might be the best fit for.
Reading time13 minute read
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- TikTok
- Published
TikTok hashtags can help you boost visibility and reach a broader audience. Learn how to use them with 250 curated examples.
Reading time14 minute read
Featured
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- TikTok
- Published
TikTok hashtags can help you boost visibility and reach a broader audience. Learn how to use them with 250 curated examples.
Reading time14 minute read
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- TikTok
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We analyzed more than 1 million videos sent through Buffer to pinpoint the best time and day to post on TikTok for maximum views.
Reading time13 minute read
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- Tools
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Save time, automate processes, get in-depth analytics, and more with these best-in-class social media tools for 2025.
Reading time23 minute read
Marketing
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- AI
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Take your content from simple to studio quality: Here’s a look at some of the best AI video editors available, who they’re best for, and how much they cost.
Reading time15 minute read
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- AI
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I’ve put dozens of AI writing tools to the test — here's a deep dive into my favorite AI writing generators and who I think they’ll be most useful for.
Reading time15 minute read
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- Flow
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Learn how to leverage AI social media content creation tools and save valuable time in your social media marketing efforts.
Reading time22 minute read
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See how your LinkedIn posts perform with personal profile analytics. Track impressions, engagement, video views, and more right inside your Sent Posts tab. It’s never been easier to learn what’s working and keep growing.
Reading time3 minute read
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Social media platforms and analytics tools give you lots of metrics to track. But how do you know which ones are right for you — and how to make them work for your social media strategy?
Reading time19 minute read
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A social media dashboard is a visual representation of the key metrics that prove the impact of your social media efforts. Here’s how to create one from scratch.
Reading time11 minute read
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LinkedIn document carousels are among the best ways to capture your audience's attention. Follow this guide to create scroll-stopping carousels.
Reading time8 minute read
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Whether you’re looking to level up your company’s LinkedIn marketing or use LinkedIn to build a personal brand we’ve got you covered with these LinkedIn best practices.
Reading time13 minute read
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- Content Marketing
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A beginner's guide to understanding UTM tracking links — and how to create your own with free-to-use tools.
Reading time10 minute read
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- TikTok
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Data from millions of TikToks shared by over 150K accounts paints a clear picture of how often you should post to get more views.
Reading time6 minute read
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- Tools
- Published
A deep dive into the differences between Buffer and Hootsuite, including pricing, features, and who each social media tool might be the best fit for.
Reading time13 minute read
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- TikTok
- Published
TikTok hashtags can help you boost visibility and reach a broader audience. Learn how to use them with 250 curated examples.
Reading time14 minute read
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- TikTok
- Published
Data from millions of TikToks shared by over 150K accounts paints a clear picture of how often you should post to get more views.
Reading time6 minute read
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- Published
In this article, we assess the impact of X Premium on the performance of posts.
Reading time7 minute read
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- Tools
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Discover 29 essential digital marketing tools that help growing brands succeed without breaking the bank — including free and affordable options.
Reading time26 minute read
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- Email Marketing
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Learn how a focus on personalized retention marketing helps Devanshi Garg Sareen manage high acquisition costs and succeed in a crowded market.
Reading time6 minute read
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- Flow
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Eric Lam felt a pull for creativity and left his full-time job at a VC firm to grow a newsletter business. Four months in, he'd grown ExplodingIdeas.co into a profitable newsletter business. Learn the strategies behind the newsletter's success and get insights for your own entrepreneurial journey.
Reading time8 minute read
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- Flow
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- Influencer Marketing
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Learn the basics of influencer marketing and how to create a winning strategy with this step-by-step guide for beginners (including tips from the experts).
Reading time19 minute read
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- Influencer Marketing
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In this article, we’ll cut through the noise to help you find the best influencer marketing tool for your specific needs.
Reading time6 minute read
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- YouTube
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Everything you need to know about YouTube Studio, including how to edit a video or Short and analyze its performance — essential for growing a healthy YouTube subscriber base.
Reading time10 minute read
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- TikTok
- Published
Data from millions of TikToks shared by over 150K accounts paints a clear picture of how often you should post to get more views.
Reading time6 minute read
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- Tools
- Published
A deep dive into the differences between Buffer and Hootsuite, including pricing, features, and who each social media tool might be the best fit for.
Reading time13 minute read
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- TikTok
- Published
TikTok hashtags can help you boost visibility and reach a broader audience. Learn how to use them with 250 curated examples.
Reading time14 minute read
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- Tools
- Published
A deep dive into the differences between Buffer and Hootsuite, including pricing, features, and who each social media tool might be the best fit for.
Reading time13 minute read
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- AI
- Published
Take your content from simple to studio quality: Here’s a look at some of the best AI video editors available, who they’re best for, and how much they cost.
Reading time15 minute read
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Find the right tools for every part of your social media workflow — content, engagement, analytics, and more.
Reading time17 minute read
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- AI
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Take your content from simple to studio quality: Here’s a look at some of the best AI video editors available, who they’re best for, and how much they cost.
Reading time15 minute read
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How to find Instagram Reel trends while they're still hot enough to make an impact, along with some of the best we’ve seen on the platform this year.
Reading time13 minute read
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- YouTube
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In this article, we break down the YouTube algorithm according to YouTube insiders and share tips for applying this knowledge to your videos.
Reading time17 minute read
Subscribe to our newsletter, The Weekly Scroll
Social platforms
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- Bluesky
- Published
Here’s what you need to know about how verification works on Bluesky — and how to get your blue check.
Reading time7 minute read
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- Bluesky
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With Bluesky's livestreaming feature, users will be able to discover when someone is live — and jump directly to YouTube, Twitch, or another platform to watch.
Reading time4 minute read
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- Data
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Dive into the engagement patterns we uncovered across X, Threads, and Bluesky and why a one-size-fits-all approach won’t work in 2025.
Reading time6 minute read
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Turn Facebook into a powerful tool for connection and growth with everything you need to create a smart, simple Facebook marketing strategy.
Reading time27 minute read
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You don’t need a big budget to build a big audience. Use these smart strategies to get more followers on Facebook, starting today.
Reading time16 minute read
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Stop chasing the tail-end of Instagram audio trends — here are the latest trending songs on Instagram in October 2025.
Reading time6 minute read
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Boost your Instagram engagement with 11 evidence-backed strategies. Learn how to calculate engagement rate, and tactics to build a loyal community.
Reading time16 minute read
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Growing on Instagram takes time and effort — but with these tried-and-tested tips, the path to an engaged following is a lot more straightforward than you might think.
Reading time21 minute read
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- Creator
- Published
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- Creator
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In this article, Tamilore shares why reaching a significant milestone on LinkedIn didn't have the expected outcome and what comes next.
Reading time6 minute read
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- Creator
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You don’t need a massive audience to make money as a creator, but you do need strategy, consistency, and a strong, authentic voice. Here's how I do it.
Reading time10 minute read
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Data-backed guidance on how often to post on LinkedIn in 2025 for maximum reach and growth. Insights from 2M+ posts reveal the sweet spot for frequency without burnout.
Reading time9 minute read
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A deep dive into the world of decentralized social media. Learn about the history of the phenomenon, the challenges these new platforms face, and what it all means for the future.
Reading time9 minute read
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- Flow
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From platform demographics to features, plus a deep dive into important factors to consider, here's what you need to know to find the social media sweet spot for your business.
Reading time11 minute read
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- Mastodon
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Today we are rolling out support for Mastodon scheduling within Buffer. The Mastodon community is growing fast. We’re excited to explore it with you and help you build a consistent and engaging Mastodon presence.
Reading time4 minute read
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Scheduling your pins is the easiest way to stay consistent, save time, and finally beat the ‘post-when-I-can’ cycle. Here’s how to do it.
Reading time9 minute read
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More followers on Pinterest could mean a boost in subscribers, sign-ups, sales, brand awareness, and more. Here are 20 practical tips you can start using today.
Reading time15 minute read
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- Published
Reading time12 minute read
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- Threads
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We analyzed hundreds of thousands of Threads posts sent through Buffer to figure out which time slots got the most engagement.
Reading time8 minute read
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- Data
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Dive into the engagement patterns we uncovered across X, Threads, and Bluesky and why a one-size-fits-all approach won’t work in 2025.
Reading time6 minute read
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- Threads
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Tried and tested strategies for growing your following on Threads, with insider tips from the Threads team.
Reading time9 minute read
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- TikTok
- Published
Data from millions of TikToks shared by over 150K accounts paints a clear picture of how often you should post to get more views.
Reading time6 minute read
- Topic
- TikTok
- Published
TikTok hashtags can help you boost visibility and reach a broader audience. Learn how to use them with 250 curated examples.
Reading time14 minute read
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- TikTok
- Published
An up-to-date list of the most viral songs and sounds on TikTok in 2025 — and how to use them to boost your content.
Reading time7 minute read
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- Creator
- Published
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- Published
In this article, we assess the impact of X Premium on the performance of posts.
Reading time7 minute read
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From tools to timing, this guide to scheduling tweets in 2025 helps you show up more often and connect with more people on X/Twitter.
Reading time11 minute read
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We analyzed more than 1 million tweets to pinpoint the best time, day, and post format for maximum engagement on X (formerly Twitter).
Reading time9 minute read
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- YouTube
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Learn how to schedule YouTube Shorts and get your YouTube channel in front of new audiences
Reading time9 minute read
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- YouTube
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Getting more views on YouTube is challenging, but it’s also not as difficult as it seems. Learn 13 practical ways to boost your YouTube views.
Reading time21 minute read
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- AI
- Published
Take your content from simple to studio quality: Here’s a look at some of the best AI video editors available, who they’re best for, and how much they cost.
Reading time15 minute read
Looking for more inspiration?
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- Open
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Here’s why and how we replaced SMS authentication with email and authenticator apps.
Reading time3 minute read
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- Open
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Here’s what I learned from my teammates at Buffer about the best bags for remote work.
Reading time4 minute read
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- Open
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Here’s how we changed our calculations to get a clearer picture of Buffer’s finances and a faster feedback loop on how customer experience drives growth.
Reading time4 minute read
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- Buffer News
- Published
Join us for 30 days, starting October 15 to post consistently to social media!
Reading time3 minute read
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- Buffer News
- Published
Buffer for iOS 26 is our biggest update ever. With a fresh Liquid Glass design, a brand-new Apple Watch app, a smarter calendar, posting goals, and shortcuts for capturing ideas on the go, this release makes Buffer smoother and more flexible for creators everywhere.
Reading time3 minute read
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Schedule up to 100 posts at once with Buffer’s new Bulk Upload feature. Import a CSV, review your posts, and publish. Ideal for creators, teams, and agencies who plan social content in spreadsheets.
Reading time3 minute read
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- Creator
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I have ADHD, a full-time job, and a growing audience. Here’s how I create consistent content without burning out — and the tools that help me.
Reading time11 minute read
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- Creator
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I’ve been freelancing for two and a half years. I combined short, impulsive bursts of creativity with months-long escapes from the platform. And my results reflected that.
Reading time9 minute read
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- Creator
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Everyone says consistency is the key to growth on social media: more likes, more shares, more leads. And in this article, I’ll show you exactly how it works.
Reading time8 minute read
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- Self-Improvement
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Looking for some low-lift ways to make yourself happier? Here's some of the best research that we've found on personal happiness.
Reading time17 minute read
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- Productivity
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I've tried 57 productivity tools in the past year. These are the ones I keep coming back to.
Reading time12 minute read
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- AI
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I went from occasional AI user to power user in months. How? My mindset for how to approach AI evolved. Now, I reach for AI every day.
Reading time8 minute read
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Stop chasing the tail-end of Instagram audio trends — here are the latest trending songs on Instagram in October 2025.
Reading time6 minute read
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Reposting just got easier. Whether you’re using Instagram’s new repost button or the classic workarounds, here’s how to share content the right way — with tips to grow your reach and celebrate your community.
Reading time14 minute read
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From subscriptions to UGC to merch — discover 13 ways to monetize your Instagram following, even if you don’t have a large following.
Reading time13 minute read
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Stop chasing the tail-end of Instagram audio trends — here are the latest trending songs on Instagram in October 2025.
Reading time6 minute read
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- AI
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Learn how to generate AI images and schedule them across social platforms using Buffer and Apple's Image Playground. Discover tips for creative AI image generation and when to use AI-generated visuals strategically.
Reading time2 minute read
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