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How to Schedule Social Media Content for Next Week, Next Month, and Next Year
When I can find the time to do so, I love to plan ahead. I’ll write out tomorrow’s to-do list. I’ll add...
Kevan Lee
Former VP of Marketing @ Buffer
The $0 Marketing Stack: 42 Free Marketing Tools
What tools do you use to get your online marketing work done? Can you do all the same work of a digital marketer, and do...
The Big List of 140+ Keyboard Shortcuts For You Most Used Online Tools
Isaac Newton discovered gravity. I discovered what a four-finger swipe does on my Macbook. The discoveries will not go down the same in history, but...
The Definitive List of Social Media Acronyms and Abbreviations, Defined
Just last week, someone hit me with a "GMTA" and I was left feeling like a T-Rex trying to operate an iPhone. (For...
We Didn’t Know How to Promote a Podcast. So Here’s All We Learned
Before we launched our Buffer podcast [https://itunes.apple.com/us/podcast/the-science-of-social-media/id1153119945], so much of our time and energy (99.9% of it,...
How to Create a Social Media Report and Explain It to Your Boss or Client
In this article, we walk through the ins and outs of creating a social media report....
Podcasting for Beginners: The Complete Guide to Getting Started With Podcasts
In this article, Kevan Lee walks through everything a beginner needs to create an amazing podcast....
Social Media Strategy: How Much Time Does a Good Strategy Really Take?
Social media requires you to wear a lot of hats – how do you find time to put them all on? In this article, we dive into the amount of time you need to set aside to put together a great social media strategy....
20 Tools and Resources to Create Images for Social Media
In this piece, we’ll share a few tools and resources we use to create images for Buffer, as well as some new and interesting tools to try. The best part? You don’t need extensive training to use any of these tools....
The Beginner's Guide to Creating a Social Media Marketing Plan From Scratch
If you’re starting from square one, creating a social media marketing strategy could feel equally thrilling and daunting. In this article, we provide you with all the tools you need to kickstart an effective strategy....
The Research & Science Behind Finding Your Best Profile Picture
Learn the science, research, and psychology behind what makes the best profile picture for your social media accounts....
How to Get Your First 1,000 Followers on Every Major Social Network
You’re taking the dive into a new social network, or you’re itching to grow your existing profile. You’ve got a social media...
So…Is That Good? The Complete Beginner’s Guide to Benchmarking on Social Media
If I were to tell you that a recent tweet of mine received 20 clicks, what would you think? Maybe 20 clicks sounds like a...
How to Use Hashtags: How Many, Best Ones, and Where to Use Them
Have you ever found yourself explaining how to use hashtags to someone whose only connection with the word is as a telephone button? Internet language...
How to Curate Content: The Secret Sauce to Getting Noticed, Becoming an Influencer, and Having Fun Online
How great is the Internet! One of the most impactful, viral, influential services you can perform online is to read stuff and tell people what...