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Like many others, I read and reply to hundreds of emails every week and I have for years. And as with anything — some emails are so much better than others. Some emails truly stand out because the person took time to research, or they shared their request quickly. There are a lot of things that can take an email from good to great, and in this post, we’re going to get into them. What’s in this post: * The best tools for email * What to say instead of “Let me know if you have any questions” a
Highlights: * We spent $93,653 in August 2018 * We spent $3,041 on ads. We budget $4,000 per month (total!) * We spent $3,151 on software tools (our stack includes 28 paid tools) * Grab your free marketing budget template Tweet this ☝️ When I first started managing our marketing budget, I was a bit over my head. To put it mildly. What software were we actually spending money on? I didn’t know. What made sense for a monthly ad spend? Not sure. How much should we budget for the followi
Buffer is a fully remote team . It’s a decision I made at the end of 2012, when Buffer was in its infancy, and it’s interesting to reflect on that decision now. I am happy to report that I am in love with the choice we made to be distributed all across the world. When I say that we’re a remote, distributed team, I mean that we’re literally spread across the whole world. Buffer is a team of 79 right now , and we have teammates on a
Last month, Buffer spent $3.3 million – about half of all the cash we had in the bank – to buy out our main venture capital (VC) investors. Starting the conversations, negotiations, and process of this buy out was one of the most important decisions I’ve made in the Buffer journey so far, and it was the culmination of more than a year of work. This is a key inflection point for Buffer that puts us truly on a path of sustainable, long-term growth. Here is the full journey of how we decided on t
Remote work has been the norm at Buffer for many years now; we ditched our office in 2015 and have been hiring remote teammates since 2011. We now have over 85 teammates spread across 10 different time zones. Over the years, our team has experimented and learned tons about productivity, tools, collaborating, communicating, and disconnecting as they each relate to remote work. Here’s a full list of all of our resources on remote work. Comment below if you have a question and we haven’t written
I love the little traditions that develop organically at Buffer. One of them is to welcome each new teammate with a long email chain of happiness that begins with that person’s introduction. More often than not, the introduction has a certain ratio: * 1 part what this person will do for Buffer and has done for work in the past * 2 parts who this person is in the world—a mom, a breakdancer, an ex-Marine I love this 1:2 ratio because it speaks to a simple truth we strive to recognize as a tea
One thing that I noticed immediately when joining Buffer was our emphasis on cultivating positivity. If you take a quick look at our culture deck, you can see the high priority we place on this. Since I joined the team, positive thinking is something I’ve focused on a lot, and it’s been fun to see how spending time with positive thinkers rubs off on me. At the moment, some of us are experimenting with sharing one great moment we had at the end of each day. I’ve found that making this a
Heads up! We’ve updated our transparent salary formula since this post originally was published. Learn more about the latest formula and see all the team’s current salaries here . Four years ago we introduced transparent salaries at Buffer. The practice has in many ways come to define us. We’re proud of this, and the positive impact that it has had both within the team and in the wider community. A growing company brings change and new learnings. Over time, our tea
If it weren’t for online tools, there’s no way we could do what we do at Buffer. (OK, technically Buffer wouldn’t exist either, itself being a suite of online tools … but you get what I mean.) The power to gather our remote, spread-out-all-over-the-world team to talk face-to-face, discuss what we’re working on and connect with our community is incredible, and we love sharing about the tools that make it possible. Previously on the blog we’ve discussed some of the tools that connect us