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Best of 2018: Our Top Articles and Experiments from the Open blog

Dec 28, 2018 3 min readOpen
Photo of Kevan Lee
Kevan Lee

Former VP of Marketing @ Buffer

We hope you’ve had a great year.

We’ve had a lot of fun here at Buffer, and have learned a lot while serving our customers and building our business this year. And, as always, we’ve done our best to capture all these learnings here on the Open blog to share with you.

Thinking about all that’s happened here over the last year, several key moments stand out. We’d love to look back with you on some of the biggest Open blog posts from 2018 and some of the stats behind the articles that were enjoyed the most. From workplace culture to practical email tips, our blog posts covered a lot of topics that affect our work each day.

If you have any questions that we can answer or anything you want to see the on the Open blog in 2019, we’re all ears!

Please enjoy the articles below, and from all of us here at Buffer, we hope you have a very happy New Year! ?

1. We bought out a number of our investors

One of the biggest steps we made for the future of Buffer this year was spending $3.3 million of our cash reserves to buy out a number of our investors and shareholders. This was a huge, momentous occasion for us and sharing it on the Open blog was a big step. This buyout helped us gain even more control over our future, and we’re excited to use this freedom to deliver value to customers quickly and regularly and to continue building the type of business we love!

Check out all the details about the buyout event in this post by our CEO, Joel:

We Spent $3.3M Buying Out Investors: Why and How We Did It

2. We streamlined our hiring process

Our hiring plans picked up pace as the year went on, and we found ourselves super grateful for having put a solid set of hiring practices in place. We have a good foundation for each new role, and we’re lucky to have brought in some amazing folks to join the team this year!

How We Hire: A Look Inside Our Hiring Process

All this emphasis on process and inclusion led to …

3. We became more diverse

On our diversity dashboard, we share our full diversity numbers publicly. As you can see, we still have work to do as we continue on the path to a diverse and inclusive workplace. As we continue along that journey, though, we’re excited to celebrate some progress. Our team is currently 60 percent men and 38 percent women. We are 76 percent white. We’re eager to continue making progress on this in 2018!

Buffer diversity snapshot - dec 2018
The gender and ethnicity data for the Buffer team (see more on our diversity dashboard)

4. We published our very first State of Remote Work study

Remote work is something very near and dear to us at Buffer because we are a fully remote company, and we want to do all that we can to spread the word about remote work to others. To that end, we surveyed thousands of workers from around the world to capture a sense of where remote work is in 2018. Check out the full post for all of the numbers and takeaways.

State of Remote Work 2018 Report: What It’s Like to be a Remote Worker in 2018

Even more:

  1. How to Send Better Email (86,000 visits)
  2. 27 Questions to Ask Instead of “What do you do?” (79,000 visits)
  3. The 5 Whys Process We Use to Understand the Root of Any Problem (61,000 visits)
  4. The Ultimate Guide to Becoming Your Best Self (54,000 visits)
  5. We Spent $3.3 Million Buying Out Investors: Here’s How and Why (48,000 visits)
  6. Increase motivation tips (43,000 visits)
  7. The Next Evolution of Transparent Salaries at Buffer (43,000 visits)
  8. The Art of Reading More and Remembering it All (42,000 visits)
  9. The Joys and Benefits of Being a Distributed Team (35,000 visits)
  10. How to Give and Receive Feedback at Work (35,000 visits)

Most shared Open Blog articles of the year:

  1. We Spent $3.3 Million Buying Out Investors: Here’s How and Why
  2. The State of Remote Work in 2018
  3. 40 Lessons from 4 Years of Remote Work
  4. How to Think Positive Every Day
  5. How We Support Coffeeshop Working

Want to stay in touch? We’d love to have you join our email list where we share our latest Open blog articles and the occasional bonus content.

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