Social Media Marketing - Page 4

A collection of posts on Social Media Marketing

What You Need to Know About TikTok Carousels

In this article, we’ll cover TikTok carousels – what they are, what they look like, and why you should make them.

TikTok 'Ban' Bill Signed into Law: What It Means for Buffer and How Creators & Marketers Can Prepare

TikTok's parent company must divest the app or face a ban in the U.S. Here's everything we know, plus how to plan ahead.

How to Create Your Own Influencer Media Kit (+ Examples from Creators)

Whether you’re a full-time content creator, micro-influencer, nano-influencer, or just getting started, here’s how to create your own influencer media kit.

A Beginner's Guide to Social Media for Solopreneurs

In this article, get answers to questions about social media for solopreneurs.

TikTok Notes: Everything We Know About the New Photo App (+ Screenshots)

TikTok Notes is coming — and the new text and photo-sharing app is not just an Instagram clone. Here's everything we know about the platform so far.

How to Find Trending TikTok Sounds While They’re Still Popular (+ 11 of the Best From 2024)

How to source the best audio clips for your TikToks while they’re still popular, plus examples of TikTok sounds with staying power.

5 Graphic Design Trends to Improve Your Social Media Branding in 2024

In this article, we've curated the top five graphic design trends for social media branding in 2024.

7 Ideas for Your LinkedIn as a B2B Company

In this article, we explore seven ideas to inspire LinkedIn content for B2B companies.

Best Hootsuite Alternatives for 2024 (Free + Paid)

There are plenty of alternative social media management tools out there, many of which are on par with — and some a bit better than — Hootsuite. Here are some of the best options.

4 Social Media Strategies That Help Our Business Drive More Sales In-Store and Online

When these brand owners opened their first brick-and-mortar store, they learned lessons that helped improve their social media and grow their sales both on and offline.

14 Must-Try AI Social Media Content Creation Tools in 2024

Learn how to leverage AI social media content creation tools and save valuable time in your social media marketing efforts.

5 Ways to Make Money on Pinterest in 2024: An In-depth Guide for Creators and Businesses

There are plenty of ways to monetize on Pinterest. Here's a guide to some tactics for both creators and small businesses.

Nonprofits: Steal These Marketing Practices from Tech Startups

If you’re a nonprofit leader who wants to become more efficient, grow your audience, and deepen trust in your organization long term, you should steal a few marketing strategies from startups.

When is the Best Time to Post on YouTube? We Analyzed 1 Million Videos to Find Out

Videos and shorts posted on these days and at these times tend to get higher views.

8 of the Best AI Productivity Tools to Help You Optimize How You Work

As a self-proclaimed tools nerd, I’ve tested out many of the ever-growing list of AI productivity tools on the market. These are the ones I keep coming back to.

Ads on X (Formerly Twitter) Are an Untapped Opportunity. Here’s How to Make the Most of Them

Learn why this expert marketer thinks X is one of the best advertising platforms right now, and see how to get the most bang for your buck.

8 Ideas for Your TikTok as a B2B Company

Get inspired by these B2B companies on TikTok that have cracked the code on making serious business seriously entertaining.

How to Get More Followers on Facebook: 13 Tried-and-true Tactics

Even new Facebook Pages and profiles can grow their follower count in 2024 — here are 13 tips to help get you started.

8 of the Best AI Writing Tools to Help You Work Smarter, Not Harder

I’ve put dozens of AI writing tools to the test — here's a deep dive into my favorite AI writing generators and who I think they’ll be most useful for.

How to Handle a Social Media Crisis as a Content Creator

The bigger you grow on social media, the more likely you are to run into a situation that requires deft handling. Here's how to tackle that according to expert Kait Shiels.

How to Monetize YouTube Shorts in 2024: What You Need to Know

In this article, we’ll walk you through the YouTube Shorts ad revenue sharing model and the eligibility requirements for creators.

I Posted LinkedIn Carousels for a Week – Here's What Happened

In this article, I’ll explain my reasoning, process, and results for posting PDF carousels daily to my LinkedIn profile for six days.

Filming Your Own ‘Stock Footage’ Will Help You Create More Content, Faster

A step-by-step guide to creating your own library of stock footage to use in your social media videos — and why you should.

TikTok Algorithm Guide 2024: Everything We Know About How Videos Are Ranked

A deep dive into the TikTok algorithm, how it works, and how you can work with it to enhance your visibility and engagement on the platform.