Social Media Marketing - Page 3

A collection of posts on Social Media Marketing

How to Schedule Facebook Posts in 3 Easy Ways (+ Save Hours Every Week)

Stay consistent and grow your audience on Facebook with these simple, time-saving scheduling tips.

Introducing: Goals & Recommended Posting Times

Trying to stay consistent on social? Buffer’s new weekly goals and optimal posting times make it easier to show up on social, even when you’re busy. Set your goal, and we’ll handle the rest.

Inside the Facebook Algorithm in 2025: All the Updates You Need to Know

Is there a secret to getting your content seen by as many people as possible? Here’s everything we know about how the Facebook algorithm works and how you can get your content the reach it deserves.

LinkedIn Leads in Engagement at 6.50% — Here’s How Other Platforms Stack Up

We dug into the engagement rate data of eight social media platforms.

The 11 Best Social Media Analytics Tools for Creators and Marketers

Social media analytics can be a goldmine of insights to inform your strategy. But how do you stitch them together? Here are 11 social media analytics tools that can help.

How to Edit TikTok Videos: Tips to Create Content That Stops The Scroll

Here’s how to edit TikTok videos and tips for making your next video the best yet.

11 of the Best Social Media Campaign Examples (+ Key Takeaways for Your Strategy)

Real-life social media campaign examples from trailblazing brands to inspire your next big project.

Social Media Image Sizes in 2025: Guide for 9 Major Networks

The sizes of every single image you'll need on all the major social networks, including Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, Bluesky, and Pinterest.

How the Instagram Algorithm Works: Your 2025 Guide

An inside look at how the Instagram algorithm works for the feed, explore pages, stories, and reels — and how to make them work for you.

I Posted to LinkedIn Consistently for 30 Days - Here's What I Learned

Here’s what happened when I committed to LinkedIn consistency — plus the surprising insights and actionable lessons you can apply to your LinkedIn strategy.

Introducing Feeds: Discover and Share Fresh Content

Our new Feeds feature brings content from your favorite websites directly into your account. Discover fresh ideas for your next post without leaving Buffer.

The Best Time to Post on Twitter/X in 2025: Based on Data from 1 Million Posts

We analyzed more than 1 million tweets to pinpoint the best time, day, and post format for maximum engagement on X (formerly Twitter).

Social Media Engagement: 9 Ways to Boost Yours + Why it Matters

Without engagement, social media is just media. In this article, you’ll learn nine actionable and authentic ways to boost your content’s engagement.

Longer TikToks Get More Views — Data Shows Best TikTok Video Length

Shorter videos dominate TikTok, but they're generally not the ones with the highest median views and watch time, according to our analysis of 1.1M TikToks.

Best Time to Post on Facebook: We Analyzed 1 Million Posts

We analyzed more than 1 million Facebook posts sent through Buffer to pinpoint the best time, day, and post format for maximum engagement.

We Analyzed 1.7M Posts from X, Threads, and Bluesky: Here’s What We Learned

Dive into the engagement patterns we uncovered across X, Threads, and Bluesky and why a one-size-fits-all approach won’t work in 2025.

350+ Instagram Caption Ideas to Make Your Own (+ Write Yours with AI)

Over 350 funny, clever, or meaningful Instagram caption ideas for you to use on your next post, along with a guide to creating your own AI caption generator.

How to Create a Social Media Marketing Strategy in 7 Steps

Throwing stuff on the wall and seeing what sticks won’t guarantee a positive ROI from your social media efforts. Learn how to build an effective social media strategy from scratch in seven steps.

6 Instagram Analytics Tools That Will Help You Grow Your Audience in 2025

Instagram analytics can be a goldmine of insights to help you grow. This article will share which metrics you should monitor and the analytics tools that can help.

How to Use Substack: Lessons from What's Working for Creators

Get insights from real Substack creators to see what’s working, what’s challenging, and how they’re thinking about audience growth and monetization on the platform.

Instagram’s Grid Just Changed — Here’s What You Need to Know

In this guide, learn what’s changed with the Instagram grid, how to optimize your content, and what this means for Buffer users.

I Can’t Get Enough of Instagram Trial Reels — Here’s How I Use Them for Best Results

Exactly how to use Instagram Trial Reels, why you should if you’re looking to grow your following on Instagram, and some ideas for your own tests.

How to Create Content for Social Media: A Simple 6-Step Guide

You want to start creating content on social media, but you don’t know where to begin. This guide will help you draft an action plan!

10+ Social Media, Marketing, and Creator Economy Conferences to Attend in 2025

We share 10+ social media, marketing and creator economy conferences you’ll want on your calendar for 2025.