New!Check out Board viewCheck out the new Board viewOrganize and track your social content ideas with the new Board view.Learn more

Social Media Marketing - Page 9

A collection of posts on Social Media Marketing

Buffer’s Top Social Posts of 2022 (And Why Our Social Media Manager Thinks They Did So Well)

Mitra analyzes the top-performing social media posts of 2022 across platforms and why they did well.

A Beginner’s Guide to Mastodon

Mastodon, a decentralized, open-source software that allows users to set up servers to communicate with each other, is growing in popularity as a “Twitter alternative”. This article provides a high-level overview of the platform: what it is and how it works.

An Introduction to Vertical Social Networks

Vertical networks are social platforms solely dedicated to niche interests. In this article, we’ll go through what vertical networks are and the opportunities for businesses to adopt them in their marketing strategy.

Ask Buffer: How Can You Batch Content for Social Media?

Content batching helps you save time, post consistently, and repurpose your ideas seamlessly across platforms. In this article, we’ll walk through how you can create a system for content batching that lets you execute all your best ideas with enough time to spare.

Buffer in 2022: 51 Features To Help You Grow Your Audience

A complete guide to all of Buffer's features and integrations in 2022. Learn about Buffer's publishing, analytics, engagement, and landing page tools, and see what other features are coming soon.

9 New Social Media Platforms You Might Not Know About

If you asked someone 20 years ago what their favorite social media platforms were, they likely wouldn’t have an answer for you. But social media has since grown in popularity and usage, with new ones being developed yearly. Here are some of the newest ones you may have never heard of.

How a Small Marketing Agency Uses Buffer To Manage 10 Clients

Learn how Tempt built a small marketing agency and how they manage multiple clients using Buffer.

How to Craft a Click-Worthy Google Business Profile Post, According to Joy Hawkins, a GBP Expert

Just as search engine optimization can fuel your growth in the Google rankings, Google Business Profiles are another way to direct eyes from organic searches to your business. For this article, we interviewed Joy Hawkins, a GBP expert, on how to make your posts perform better.

Social Proof: Fadeke Adegbuyi on Creating a Distinct Identity for Yourself Online

For the first edition of Social Proof, Fadeke Adegbuyi highlights the importance of building a brand outside your employer.

How 6 LGBTQ+-Owned Businesses Celebrated Pride Month on Social Media

To mark this year’s Pride, Umber and Tami showcase six LGBTQ+-owned small businesses and highlight the ways they’ve celebrated Pride Month on social media.

How to Use Social Media to Build Connections and Grow Your Career

It’s more important than ever to understand how to use social media for professional growth. In this article, we’ll be talking about different ways social media can impact our professional lives and how you can use that to your advantage to grow your career.

Planning Social Media Campaigns For Every Holiday: A Case Study with Letterbox Gifts

This gifting company shares how they plan and schedule social media content around celebrations, events, and holidays. Learn their secrets to a successful holiday marketing campaign.

A Straightforward Approach to User Generated Content that Connects

The most important thing about user-generated content isn’t that it exists — people will always talk about products they like. It’s how you decide to leverage it for your brand that matters. This article will dive into the benefits of user-generated content for brands.

6 Instagram Story Ideas for Your Next Post

In order to get the attention of the massive audience for Stories, you’ll need to get creative. We’ve put together some great uses we’ve come across that you can apply to your next Story.

Ask Buffer: Should I Hide My Likes on Instagram?

Here are some factors to consider if you're deciding whether or not to hide likes on your small business's Instagram account.

Ask Buffer: Is It Too Late to Get Started on TikTok?

Creating a TikTok account for your small business may feel overwhelming, but it's a great way to expand your brand's exposure and can help customers build a stronger connection with your company.

10 Small Businesses on How They’re Doing Marketing Differently in 2022

The start of a new year is a great time to reassess your marketing strategy. To help you try some new strategies, we talked to 10 small business owners to learn how they’re doing marketing differently in 2022.

Social Media Content Ideas for Every Official (and Non-Official) Holiday of 2022

We’ve outlined a calendar of all of the official (and slightly less official) holidays in 2022 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm.

Ask Buffer: Should I Post Personal Content on My Business Account?

For small business owners, who are deeply connected to their companies but not the sole defining element of them, it can be hard to know how much personal content to share on a business account. We’re breaking down your options in this guide.

How to Become a Thought Leader on LinkedIn

Done well, building your thought leadership can help you foster trust and credibility with customers, become a go-to voice in your industry, and open up amazing opportunities. A seasoned LinkedIn thought leader shares her tips for how to get started.

How to Build a Meaningful (and Massive) Community, From Someone Who’s Done it Twice

Want to build a thriving following for your brand—but have a tiny budget? Learn affordable yet effective community-building strategies from the marketing expert behind the communities at theSkimm and JIGGY puzzles.

Ask the Buffer Team: What If I Don’t Have Anything to Share on Social Media?

Running out of new content ideas is a common pain point. If you’re stumped on what to post, read on for some pointers from Buffer’s Audience Marketer on overcoming that mental block and getting creative with new, engaging content.

Grow Your Influence, Build Your Brand: 4 Powerful Ways to Use LinkedIn

While you can gain plenty of traction simply by posting now and then, there are tools you may not know about that can improve your impact. Read on for a few new ways to start using LinkedIn today—along with examples of how a few entrepreneurs have put them to use.

4 Tips for Consistently Generating High-Quality Social Media Content for Your Small Business

There are a lot of great ways to come up with content ideas that don’t require an entire social team. Here are a few ideas that I’ve seen work over the years.