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Social Media Marketing - Page 5

A collection of posts on Social Media Marketing

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Mitra analyzes the top-performing social media posts of 2023 across platforms and why they did well.

17 Pop Culture Moments That Blew Up on Social Media in 2023

From groundbreaking technological advancements to glitzy entertainment releases, this year had it all. But not every trend was a welcome one. This retrospective offers a unique lens into these pop culture moments — the highs, the lows, and everything in between.

How One Viral TikTok Generated Over $25,000 in Sales for My Business in a Month

As a Gen X founder, Alice Kim didn’t think initially TikTok was for her, but she managed to see huge business growth from the platform. Learn how.

Social Media Ads Became More Expensive in 2023: How I’m Shifting My 2024 Marketing Approach

When Jen Street noticed her business’ online ads becoming less successful, she pivoted instead of panicked. Learn the approaches she’s using in the new year.

9+ Ideas for Your Next LinkedIn Carousel (+Examples)

In this article, get ideas for your next LinkedIn carousel from different creators plus best practices to make this engaging format easy to produce.

7 Creators On The Systems That Support Their Content Creation

In this article, we dive into the intricate systems behind successful content creators as they share how they blend their creativity with strategy and technology.

I Got Meta Verified on Instagram — Here’s My Honest Review

I put Meta Verified — and the coveted blue check — under the microscope for two weeks. The results were definitely not what I expected.

5 Tips That Made Me A Consistent Content Creator

In this article, Jeremiah Ajayi shares five tips for improving consistency as a content creator.

How I Went Viral on X (Formerly Twitter): An In-Depth Analysis

Gaetano DiNardi breaks down exactly why his thread went viral on X/Twitter and shares tactics he and others have used, to help you do the same.

42K+ Followers on LinkedIn: How I Built My Audience and How You Can Too

In this article, I will share all the key strategies that have helped me grow to over 42,000 followers and how you can apply them to your LinkedIn.

We Checked in on the Social Media Predictions We Made for 2023 – Here's How They Performed

Here's a look at the social media and creator economy predictions for 2023 and how they turned out.

I Used AI to Publish on LinkedIn for 7 Days – Here's What Happened

I answer one of the AI questions that creators might be deeply curious about: how does AI-generated content perform on LinkedIn.

I Tried X Premium (Twitter Blue) for 3 Months — Here’s What Happened

In this article, I assess how X Premium affected the performance of my posts and whether it's worth it.

5 Tips for Turning Your Social Media Following Into a Paid Membership Community

A community business strategist gives her best tips for monetizing your social media audience through the power of community.

9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Black Friday and Cyber Monday marketing guidance to help you stand out from the crowd — complete with tried-and-tested examples.

10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

A guide to the content marketing metrics that will help you measure success, plus guidance from top content marketing leaders.

What Are Facebook Reels? (Plus, How to Post Them)

We reckon publishing Reels on Facebook is the fastest way to grow your audience. Read on to learn how.

11 Ways the Buffer Team and Community are Using Tags

There are few things that spark as much joy as being able to organize anything and everything by color. It’s an easy and visual way to lay things out, and in the world of content and social media, staying organized is one of the best ways to keep on top of planning. That’s one of many reasons that so many of us at Buffer were looking forward to adding tags to our Buffer posts. These handy, color-coordinated tags are like a breath of fresh air for anyone looking to add some visual organization to

5 Tried-and-tested Strategies I’ve Used to Grow to 30K LinkedIn Followers

Growing her LinkedIn following helped Aarushi Singh take her consulting business from a $0 startup to a thriving $100,000 yearly. Here's how she did it.

How to Schedule Posts to Bluesky and Cross-post from Other Platforms

This simple shortcut will help you cross-post and schedule posts to Bluesky with your iPhone.

9 New Instagram Features and How to Use Them

From AI stickers to Broadcast Channels, here's everything you need to know about Instagram’s latest features, with a step-by-step guide to using them all.

Meta's AI Celebrities, TikTok's Legal Tussles, And Gen Z's Love of LinkedIn: Monday Social Media News Roundup

Get the latest updates in the social media industry and creator economy – with a side of Buffer flavor

How To Create Content Pillars For Social Media (Using My Content Pillar Ideation Template)

In this article, we’ll dive into what content pillars are, why they’re important, and how to develop them for your social media.

How I Designed a LinkedIn Thought Leadership Content Creation System

Harshala Chavan shares a simple content creation system for sharing thought leadership content on LinkedIn.