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Social Media Marketing - Page 8

A collection of posts on Social Media Marketing

7 Lessons from Jay Acunzo for Creators and Marketers

Thanks to his early start on social media and his deep understanding of the relationship between marketing and creativity, Jay brings a unique perspective from which creators and marketers can learn a lot. In this article, we dive into the lessons from Jay Acunzo for the modern creator.

Growing A 200k+ Audience By Channeling Personal Experiences Into Content with Joy Ofodu

We unlock Joy Ofodu’s creator journey discussing everything from channeling all the feelings from her breakup in 2020 into comedy content to her goals for her platform.

Capture, Categorize, Create: A System for Capturing Your Ideas and Using Them To Create Content

We’re in an era where if you are trying to create a personal brand online or share your work, you do that by creating content — and creating content is a fantastic way to build your brand, make new connections, and level up your knowledge. When you add it all up, though, it can be a lot of content to create, even with the right tools in place. If you don’t have the right systems, it can be easy to fall off the content creation tracks. I’ve dealt with this myself at Buffer — I work at a company

Growing to Over 70k TikTok Followers: How One Creator Did It

In this interview, we speak to Katie Xu about her unconventional approach to advising creators and look at her plans for growth as a creator.

I Don't Do Paid Ads: Here's What I've Invested in Instead to Grow My Business to $270K+ in Revenue

Catarina Rivera decided to forgo the quick sales moment of paid ads for slower community-building—and has still managed to grow a multi-six-figure business in just two years. Here are some of the strategies and investments that have helped her grow successfully and authentically.

What You Need To Know About Building A Career In Social Media (No Toxicity, Expert Advice Edition)

Social media is often glamorized, especially in the media — but what does it really take to kick off a career? Here’s everything you need to know about how to become a social media manager.

How Monetized Content Has Supported my Retail Store to Build a Six-Figure Business

Whether you’re a business owner looking to use content to grow your brand, or a content creator wondering about launching another stream of income, learn how to marry content and retail in a way that can lead to incredible results.

All of LinkedIn’s Latest Features And How Creators Are Using Them

LinkedIn has become a thriving social network that can help build one's personal brand. Here are the latest LinkedIn features and how you can leverage them.

Creators Unlocked: Dre Fox on Her Journey to Creatorpreneurship

In this interview, Dre Fox shares her insights about growing a business as a creator.

Ask Buffer: How Do I Create a Social Media Series for TikTok and Instagram?

Creating a social media series is a great way to generate more content. We'll go over how to create one for your Instagram and TikTok accounts as well as provide examples from other content creators.

What is a UGC Creator and How to Become One in 2024 (ft. Advice from Experts)

If you’ve been wondering what it takes to be a UGC creator and how you can get started, this article is for you. Speaking to people on either side of this unique brand-creator relationship, this guide will answer your questions and put you on track to becoming a UGC creator

To Niche or Not To Niche: Guidance from Creators on Picking A Lane

In this article, we'll explore both sides of picking a niche and guide you on how to find one that works for you.

Even With 250K+ Social Media Followers, I Still Rely on "Snail Mail" for My Business

Snail mail may sound like a slow way to market a business, but career coach Kyle Elliott has found it to be instrumental to his success. Here’s why he thinks sending good old cards has helped his business grow, and how any founder can integrate this into their own marketing strategy.

Creators Unlocked: Jayde Powell on Showing Up Authentically As A Creator

What is 🔓 Creators Unlocked? 🔓 Creators Unlocked is a content series that delves into the world of creators to uncover the stories behind their social media posts. From Twitter to TikTok, the articles aim to offer insights and learnings for aspiring and established creators while also offering a glimpse into the lives of those behind the screens. Check out the other interviews here. Welcome to the first installment of our new series, 🔓 Creators Unlocked, where we speak with creators to und

The Old-School Marketing Approach I Swear By for Growing My Business

One-to-one marketing can seem like an antiquated way to grow a business compared to the options available on digital channels, but Shay Paresh has found it to be instrumental to her beauty brand’s success. Here’s why, and how she’s thinking about scaling this strategy.

How This TikToker Landed Over 100 Brand Deals

Here's how content creator Toni Bravo landed over 100 brand deals and has created a full time career out of social media.

5 Steps to Figuring out Your Creative Process (ft. Advice from Creators)

In this article, we explore the creative process of four creators: Jayde Powell, Dre Fox, and Katie Xu. Each of these creators has a unique style and approach to their craft, making them stand out in their respective fields.

This Entrepreneur Made More in the First Year of her Small Business than at her 90K Salaried Job

In our second installment of 'How I Grew My Small Business,' we take a deep dive into how Juliana Pache left her unfulfilling media job and turned a side hustle into a thriving jewelry business.

When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Feel like you’re trying to get the word out about your business and nobody is paying attention? Founder Tiffany Yu was having the same challenge, so she decided to take matters into her own hands and become her own best hype person. Here are some of her best DIY marketing strategies.

38 Prompts for Buffer’s AI Assistant

Inspiration can be hard to come by, but AI can help. In this article, we walk through 50 prompts you can use to get the most out of AI for your social media.

11 Ideas for Your Instagram Reels in 2024

If you’re stuck, we’ve put together this list of creators that are creating incredible content with Reels and broken down what we think they do really well that you can replicate. Let’s get into it.

How to Monetize Your Content

In this article, we will explore how creators can monetize their content online and best practices to make monetization successful.

What You Need to Know about Social Media Security

In this article featuring expert advice, we explore the potential dangers to your social media accounts and ways to keep them safe.

Feeling Conflicted About AI as a Content Writer

In this personal essay, I attempt to tackle my complicated feelings about AI head-on and discuss how Buffer is approaching this technology.