Blog - Page 4

A collection of 2,480 blog posts

ToolsOct 28, 2024
29 Budget-Friendly Digital Marketing Tools for Small Businesses (+ Free Options)

Discover 29 essential digital marketing tools that help growing brands succeed without breaking the bank — including free and affordable options.

7 Tips for Managing Multiple Social Media Accounts Like a Pro

This article shares seven strategies you can use — with software recommendations — to manage multiple social media accounts effectively.

InstagramOct 23, 2024
Data Shows Instagram Reels are Best For Reach — But Not Engagement

A deep dive from our data scientist has uncovered some fascinating patterns in Instagram reach and engagement — and how they've evolved over the years.

FlowOct 22, 2024
14 Must-Try AI Social Media Content Creation Tools in 2025

Learn how to leverage AI social media content creation tools and save valuable time in your social media marketing efforts.

ThreadsOct 21, 2024
How to Get More Followers on Threads: 9 Tactics to Help You Grow

Tried and tested strategies for growing your following on Threads, with insider tips from the Threads team.

FlowOct 17, 2024
3 Nonprofit Marketing Tactics That Every Small Business Should Try

Learn three nonprofit marketing tactics for your small business.

InstagramOct 16, 2024
What You Need to Know About Instagram Broadcast Channels (+ How to Create Them)

Instagram Broadcast Channels offer a unique way to connect with your most engaged followers. Here's everything you need to know about creating yours.

How 1.2 Million Posts Created with Buffer’s AI Assistant Performed vs Human-Only — and What That Means for Your Content

We analyzed engagement rates across Facebook, LinkedIn, Pinterest, Threads, TikTok, Twitter, and YouTube to discover how AI-assisted content performs compared to human-only content in terms of engagement.

OpenOct 10, 2024
We’re Sunsetting Pablo, Remix, and Stories Creator

Nine years ago, we decided to launch a new free product alongside Buffer. We called it Pablo, and it was a huge hit in our community. Within just seven months of its launch, half a million photos were created using Pablo. Similarly, we had the initial ideas for Stories Creator and Remix many years ago now. All three of these tools have been an important part of Buffer’s story. They’ve taught us lessons and helped us connect with a wider audience. In Pablo’s case, the idea for this tool happene

How to Craft a Winning About Us Page: 10 Real Examples for Creators and Small Businesses

Your ‘About Us’ page helps your audience connect with your brand on a deeper level. Here are the ten best About Us pages of creators and small businesses to take inspiration from.

Small BusinessOct 9, 2024
I Raised $463,000 With Equity Crowdfunding: What I Wish More Business Owners Knew About This Funding Path

Sachi Singh is the founder and CEO of Rootless, a startup focused on bringing seaweed-powered hormonal health solutions into your daily life.

InstagramOct 8, 2024
How to Schedule Instagram Posts (For Free): Step-by-Step Guide to 2 Options

Exactly how to schedule posts on Instagram to improve your consistency and performance on social media.

FacebookOct 7, 2024
The Ideal Facebook Cover Photo Size and How To Make Yours Stand Out (+ 11 Ideas and Examples)

The exact Facebook cover photo sizes for desktop and mobile, find out how to create a perfect cover photo, and get inspired by winning Facebook cover photo ideas and examples.

OpenOct 4, 2024
Buffer’s Recent Performance and What Our Team Has Been Doing About It

If you use Buffer, you might have experienced us having more downtime than usual recently. We want to start with an apology for not sharing more transparently along the way what’s been happening. We’ve been caught up in the work and haven’t invested enough in communicating with our community, and we’re so sorry about this misstep. We know some of our customers have had a frustrating time using Buffer recently and we need to do better by you.  This past August and September were the months we’ve

How to Find Unlimited Content Ideas for Social Media in 2025

Discover how to find content ideas for your social media posts that get engagement and love from your audience.

The 7 Best Competitor Analysis Tools (+ Their Alternatives)

Here’s a list of the seven best competitor analysis tools to help you get detailed data on your rivals. Use them to find new content ideas and market gaps.

InstagramOct 1, 2024
How to Add a Link to an Instagram Story (+ Examples to Inspire You)

A quick, step-by-step guide on everything you need to know about adding Instagram's link stickers to your stories, plus examples of how brands and creators use them.

Content MarketingSep 30, 2024
6 Psychological Techniques to Help You Write Great Social Media Hooks

Great social media hooks can increase engagement and grow your account. Grab more attention using these hook-writing techniques.

LinkedInSep 26, 2024
How to Become a LinkedIn Top Voice — After the Platform Retires Gold 'Community Top Voice' Badge

Here’s everything you need to know about LinkedIn Top Voices, including why their 'Community Top Voice' program has been retired.

The 29 Best Marketing Resources for Social Media

Social media evolves by the minute. Here are 28 marketing resources that’ll help you keep up with the pace and never miss a beat.

TikTokSep 25, 2024
TikTok Has Landed Me $160K in Brand Partnerships and a 6-Figure Book Deal — Here’s How I Did It

Learn how this founder leveraged her TikTok account for revenue and audience growth while still having time to focus on other aspects of her business.

The Best Time to Post on Social Media in 2025: Times for Every Major Site

We pored over millions of posts on Instagram, Facebook, Twitter, YouTube, TikTok, and LinkedIn to pinpoint when the best-performing content was published.

7 Simple Habits to Help You Get Better at Creating Content More Consistently

Working smarter, not harder, can be an absolute game-changer when it comes to creating content more consistently. There are a host of simple habits you can adopt to lighten the load and make the process of building your social media following so much smoother.

FacebookSep 16, 2024
The Best Time to Post on Facebook: A Complete Guide

We analyzed more than 1 million Facebook posts sent through Buffer to pinpoint the best time, day, and post format for maximum engagement.