Blog - Page 4
A collection of 2,480 blog posts
Discover 29 essential digital marketing tools that help growing brands succeed without breaking the bank — including free and affordable options.
This article shares seven strategies you can use — with software recommendations — to manage multiple social media accounts effectively.
A deep dive from our data scientist has uncovered some fascinating patterns in Instagram reach and engagement — and how they've evolved over the years.
Learn how to leverage AI social media content creation tools and save valuable time in your social media marketing efforts.
Tried and tested strategies for growing your following on Threads, with insider tips from the Threads team.
Learn three nonprofit marketing tactics for your small business.
Instagram Broadcast Channels offer a unique way to connect with your most engaged followers. Here's everything you need to know about creating yours.
We analyzed engagement rates across Facebook, LinkedIn, Pinterest, Threads, TikTok, Twitter, and YouTube to discover how AI-assisted content performs compared to human-only content in terms of engagement.
Nine years ago, we decided to launch a new free product alongside Buffer. We called it Pablo, and it was a huge hit in our community. Within just seven months of its launch, half a million photos were created using Pablo. Similarly, we had the initial ideas for Stories Creator and Remix many years ago now. All three of these tools have been an important part of Buffer’s story. They’ve taught us lessons and helped us connect with a wider audience. In Pablo’s case, the idea for this tool happene
Your ‘About Us’ page helps your audience connect with your brand on a deeper level. Here are the ten best About Us pages of creators and small businesses to take inspiration from.
Sachi Singh is the founder and CEO of Rootless, a startup focused on bringing seaweed-powered hormonal health solutions into your daily life.
Exactly how to schedule posts on Instagram to improve your consistency and performance on social media.
The exact Facebook cover photo sizes for desktop and mobile, find out how to create a perfect cover photo, and get inspired by winning Facebook cover photo ideas and examples.
If you use Buffer, you might have experienced us having more downtime than usual recently. We want to start with an apology for not sharing more transparently along the way what’s been happening. We’ve been caught up in the work and haven’t invested enough in communicating with our community, and we’re so sorry about this misstep. We know some of our customers have had a frustrating time using Buffer recently and we need to do better by you. This past August and September were the months we’ve
Discover how to find content ideas for your social media posts that get engagement and love from your audience.
Here’s a list of the seven best competitor analysis tools to help you get detailed data on your rivals. Use them to find new content ideas and market gaps.
A quick, step-by-step guide on everything you need to know about adding Instagram's link stickers to your stories, plus examples of how brands and creators use them.
Great social media hooks can increase engagement and grow your account. Grab more attention using these hook-writing techniques.
Here’s everything you need to know about LinkedIn Top Voices, including why their 'Community Top Voice' program has been retired.
Social media evolves by the minute. Here are 28 marketing resources that’ll help you keep up with the pace and never miss a beat.
Learn how this founder leveraged her TikTok account for revenue and audience growth while still having time to focus on other aspects of her business.
We pored over millions of posts on Instagram, Facebook, Twitter, YouTube, TikTok, and LinkedIn to pinpoint when the best-performing content was published.
Working smarter, not harder, can be an absolute game-changer when it comes to creating content more consistently. There are a host of simple habits you can adopt to lighten the load and make the process of building your social media following so much smoother.
We analyzed more than 1 million Facebook posts sent through Buffer to pinpoint the best time, day, and post format for maximum engagement.