Blog - Page 4

A collection of 2,459 blog posts

Content MarketingSep 10, 2024
Buffer’s Content Calendar Template + How Our Content Team Collaborates

Any content team is only as good as its systems. A strong content team relies on several moving pieces for content planning — new articles, refreshing older content, editing, SEO considerations, social media marketing and other content repurposing. It can be a fast moving machine and without the right systems, it can all fall apart quite easily. Any individuals or team working in content marketing how essential the right tools and templates are for functional content systems. They help keep us

LinkedInSep 9, 2024
LinkedIn’s Video Feed is Here: Here’s How to Create + Share Video on the Platform

An early guide to getting started with video content on LinkedIn — and how to make the most of the boost the platform seems to be giving it right now.

How to Write a Blog Post: A Full Breakdown of How We Do it at Buffer

Are you curious how we write the posts on our blog? Or looking for simple guidance on writing your first blog post? Then this article is for you.

Small BusinessSep 4, 2024
How I Turned My $200-per-Week Side Project Into a 7-Figure Company

Learn the three strategies that have helped this business owner sustainably grow her business over the past 15 years.

LinkedInSep 3, 2024
We Published 400+ LinkedIn Page Posts in the Past Year as a B2B Company — Here Are 9 Tactics That Worked for Us

Over the past year, I’ve shared over 400 posts on LinkedIn, resulting in a 2.5X+ growth in CloudZero’s follower count — all through organic social media. Sometimes, it feels like everyone is leaning into 'unhinged' social media or TikTok—esque videos, but this doesn't align with our brand and values. We want our customers and audience to see us as trusted, reliable, and thoughtful. But just because we're not tapping into all the mindful, demure trends of the moment doesn't mean we can't have so

ToolsSep 2, 2024
The 7 Best Social Media Management Tools in 2025 (+ Their Alternatives)

Save time, automate processes, get in-depth analytics, and more with these best-in-class social media tools for 2025.

AIAug 29, 2024
How I Use AI (Responsibly) to Power My Content Marketing and Triple My Creative Output

Learn how this content marketer uses AI to create more content in less time — without having these AI tools actually write for her.

How to Get Your First 1,000 Followers Across All Major Social Media Platforms: The Ultimate Guide

It might feel like the biggest hurdle to overcome with a new social media account, but there are tried-and-tested tactics that really work. Here’s how you can gain your first 1,000 followers on Facebook, Instagram, TikTok, YouTube, LinkedIn, and more.

FlowAug 27, 2024
5 Powerful Automations for Creators to Streamline Your Content Workflow

In this article, we dive into five key areas where automation can save you time and sanity, helping you focus more on what really matters — bringing your best content to life.

Types of Social Media Content: 30+ Ideas for Your Next Post (With Examples)

A comprehensive guide to every social media content type, along with several ideas for each to fill your content calendar.

Small BusinessAug 22, 2024
I Help Small Businesses Get Found on Google: Here’s My Advice for DIY SEO

This SEO consultant breaks down the basics of search engine optimization to make it less daunting for small business owners.

Guides & CoursesAug 21, 2024
The 12 Best Social Media Marketing Courses to Elevate Your Skills in 2025

Here are the top 12 courses to improve your social media marketing skills.

FlowAug 20, 2024
How to Make Money on YouTube in 2025

In this article, we go through some of the ways to make money on YouTube as a creator.

TikTokAug 19, 2024
TikTok Lives Can Help Boost Your Following — Here’s How to Go Live + Why You Should

Everything you need to know before your first TikTok Live, including a step-by-step guide and best practices, along with some ideas to inspire you.

FlowAug 15, 2024
How to Make Money on Instagram in 2025

We walk through 8 ideas for Instagram monetization in this detailed article.

ToolsAug 14, 2024
Buffer vs. Hootsuite: Which Social Media Management Tool is Right For You?

A deep dive into the differences between Buffer and Hootsuite, including pricing, features, and who each social media tool might be the best fit for.

7 Influencer Marketing Tools For Brands and Creators

In this article, we’ll cut through the noise to help you find the best influencer marketing tool for your specific needs.

YouTubeAug 12, 2024
YouTube is My Business’s Biggest Source of Organic Traffic — Here’s How I’ve Streamlined and Monetized It

Learn the simple process this business owner uses to create YouTube videos that get views and drive customers back to her website.

How to Find Influencers or Creators for Your Next Campaign (+Best Practices for Partnerships)

In this guide, we give you a clear roadmap to harness the power of influencer marketing effectively.

Small BusinessAug 6, 2024
How to Become a Thought Leader as a Business Owner (and Why You Should)

Thought leadership can be a powerful way for businesses to build consumer trust and gain press opportunities. This expert shares how to get started.

TikTokAug 5, 2024
My TikTok Experiment: How I Grew My Following by More Than 1,000% in 30 Days

I stuck to several simple, sensible tactics on TikTok. Here are the ones that got results, those that didn’t, and a couple of nifty tips and tricks I learned along the way.

From Platforms to Protocols: Making Sense of Decentralized Social Media (and What it Means for the Future)

A deep dive into the world of decentralized social media. Learn about the history of the phenomenon, the challenges these new platforms face, and what it all means for the future.

LinkedInAug 1, 2024
LinkedIn Audio Events — How to Run Them and Why You Should

In this article, we cover everything you need to know about LinkedIn Audio Events, from setting them up to best practices for hosting and promoting them.

AnalyticsJul 31, 2024
Facebook Insights 101: A Beginner’s Guide to Analyzing Facebook Performance

This article will tell you everything you need to know to get valuable Facebook insights.