Blog - Page 43
A collection of 2,461 blog posts
Negativity. It’s human nature. At least that’s what research shows! Researchers have demonstrated repeatedly that negative information has a greater impact on the brain than positive information. So much so that we now call this common occurrence “negativity bias”. That negativity bias is a result of the of the fight-or-flight response that is activated only during negative experiences. But we wanted to know: Is it possible to rewire your brain for positivity and happiness? Storyteller and so
Now with 5+ places to share “Stories” across social media, how can we differentiate between each platform? This week on #bufferchat, we discussed the current state of Stories , our predictions for how Stories could impact the rest of social media , and much more! Read on to discover all of the awesome insights that were shared during the chat! Catch our weekly Twitter chat [https://buffer.co
By now, it’s clear that video is an essential channel for marketers. But what makes a great video? And what keeps viewers engaged? Is it a good story? Or maybe it’s all about reaching the right audience at the right time. We teamed up with Wistia and sought to find out. We looked at some of our favorite examples of video marketing and uncovered some traits they have in common. Here are 7 secrets to creating successful video content. We hope these tips will help you as you plan and create your
Right now, the standards we expect on the web are being re-written for mobile. The rise of stories across Snapchat, Instagram, Whatsapp, Messenger and Facebook is the perfect example of this. The News Feed is outdated and stories are becoming the default for content consumption. Very few formats, features, apps, or services are truly unique. Facebook, for example, didn’t invent the vertical scrolling feed. For decades, way before Mark Zuckerburg even enrolled in Harvard, online content has b
Ever since Pull Down to Refresh was introduced on iOS we’ve had it implemented as the main way to keep data fresh in our iOS app. With updates going out from your queue throughout the day, the update collection view within Buffer can change pretty often. These update collection views are used for our Pending, Sent, Contributions and Content Inbox, which makes up quite a portion of the app. Since v6.0 we’ve been using AsyncDisplayKit to do all of our
What do you do when the product you’re supposed to market is a dictionary? You make it fun, interesting, and bold! That’s exactly what the team at Merriam-Webster did when they started experimenting on Twitter with, well, being themselves. Since then, their account has grown by more than 200,000 followers in just one year – gaining the attention of major publications like Mashable, BuzzFeed, NPR (and more) and winning awards along the way. The brains and v
The phrase “culture fit” is a bit of an Inkblot test in the world of work—even when we all hear the same two words, we might be thinking entirely different things. There are countless filters and interpretations of the phrase—and a growing amount of interest in figuring out just what it means. When the phrase “culture fit” is thoughtfully and deliberately applied, it can mean a gauge for your company’s essential values. At other companies, it might simply mean, “Is this a person with whom you
As a globally distributed team at Buffer, our company retreats are a key part of our identity. We’re meeting coworkers for the first time in person, putting our heads together to shape the future of Buffer and making sure we put aside time to laugh and hang out with one another. There’s a lot going on with these retreats, and they’ve only become bigger in both scale and attendance with each one. As we recognized last year, we needed a solution to help us coordinate. That’s when we created the B
This week on #bufferchat, we talked about the concept of the “T-Shaped Marketer” and explored what it means to be T-shaped, the kinds of skills that make a great marketer, ways to level up in the world of marketing, and much more. Read on to discover all of the awesome insights that were shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TW
As a marketing team spread around the world — from the West Coast in the US to the East Coast in the US to Canada, to the UK and Singapore, we always keep an eye on the latest marketing and productivity tools to help us stay connected and do our best work. Our team also covers a range of marketing disciplines from social media to community building , to press relations, to con
Before becoming a marketer, Brian sold insurance. Alfred was in the army. Arielle was a health coach. I was a sports reporter. And now look at us! We’re a team of eight Buffer marketers, with vastly distinct backgrounds and educations, who collectively bring in 20,000 Buffer signups each week. Many of us fell into marketing, accidentally or on purpose. We’ve been learning as we go. And where exactly are we headed? Good question! We benefit a lot from free marketing courses and great educat
Thanks for reading our equal pay report. See our updated 2021 pay analysis here. At Buffer, we feel a close connection to the conversation about salaries. We strive to pay all employees fairly and equally, as evidenced by our adoption of a transparent salary formula. We share this formula publicly (you can try it for yourself here), and we share the actual salaries of the entire Buffer team: Every one of our salaries is available in a transparent spreadsheet. We whole-heartedly embrace trans
Did you know that there are more than 1.97 million blog posts published online every single day? And that’s on WordPress alone! Not to mention the millions upon millions of social media updates that are sent out to accompany those blog posts. GIFs , photos, videos , and Stories fill our feeds with enough content (surely) to last a lifetime. Bu
This week on #bufferchat, we explored ways to improve our interpersonal communication skills. We discussed tips for sharing thoughtful advice , effective ways to respond to negativity, strategies for bringing these skills to our online interactions, and much more. Read on to discover all of the awesome insights that were shared during the chat! Catch our weekly Twitter chat [https://buffer.com/librar
Facebook is still the leading platform for marketers. From our State of Social Media 2016 report , we found that 93 percent of marketers are actively using Facebook for their business. As social media marketers, we spend a lot of time on Facebook, managing our Pages , engaging our fans , finding good content [https://buffer.com/l
Facebook Insights is one of the most powerful Facebook marketing analytics tools available. When you dive into your Facebook Insights, you’ll receive a wealth of data to help you understand more about your Facebook Page. With so many different data-points available to measure — such as Likes, engagement, reach, and demographics — Insights will help you to understand how your content is resonating with your audience, how your Page is growing and provide you with an awesome overview of how your
Facebook Stories are short user-generated photo and video collections that can be viewed up to two times and disappear after 24 hours. The story format, originated and made famous by Snapchat , has been on Facebook’s radar for some time, with the Menlo Park-based company first testing a Snapchat Stories clone within Messenger in September 2016. Now, Facebook users can share s
We used to have no managers at Buffer. Now we have tons. And we all have a lot of catching up to do. For most of the leaders at Buffer, we are new to people management . We have a strong culture of nurturing people into more advanced roles and promoting from within. This is fabulous for the opportunities we can afford our teammates; however, it does lead to a steep learning
How does someone with little-to-no marketing or social media experience go from a line cook to Director of Marketing for some of Silicon Valley’s most successful companies? By taking calculated risks. As humans we naturally tend to forget that stepping away from the norm and trying things that are inherently risky can actually be a good thing in both our personal lives and careers. Clair Byrd , Director of
This week on #bufferchat, we went back to the basics and shared tips for building a social media presence from scratch! The community discussed how often to post on various platforms, what to avoid when starting out on social media, how much time to spend on social ,
In an effort to get to the bottom of what makes videos successful on social media, we set out to answer two not-so-simple questions: * Where does video perform best? * In what format does video perform best? What we found is that there are so many ways to go about it! Video format, length, content, captions, and graphics (to name a few) all play a big part in the success of your video content [https://buffer.com/library/video-market
I’ve recently found myself reflecting a lot on being a distributed team and the nature of a company where the team works from remote locations to accomplish our work. Scaling remote working has been a challenge as the team has grown. Remote companies are still relatively rare, and therefore all of us who are choosing to have a remote-friendly culture need to do two things: 1. Work through the normal challenges of growing as a company and as a team 2. Put time into figuring out how remote can
All eyes on video marketing. The subject that has taken the social media world by storm is now being implemented by brands everywhere. From increasing brand awareness to generating leads, the importance of video in your overall strategy is becoming apparent no matter which way you slice it. In 2016, TechCrunch found that more than 8 billion videos [https://buffer.com/resources/social-media-vi
This week on #bufferchat, we explored best practices around tracking, measuring and understanding social media analytics. Seth “Doc” Bridges, founder of RivalIQ , stopped by the second chat time to share his expertise on the topic! We discussed great analytics tools to use for all of your social media platforms, how data can help us shift our social strateg