The Science of Social Media - Buffer Resources

The Science of Social Media (Buffer Podcast) is a weekly audio experience exploring best-practices and insights from top social media marketing experts.

Episode

The Best Instagram Stories of 2019

December 10, 2019 The Science of Social Media

-------------------------------------------------------------------------------- Instagram Stories was one of the most dynamic social media channels in 2019. So much happened with Stories — from new developments with the product to strong returns on Stories ads and organic reach. Over 500 million people use Instagram Stories every day. [https://99firms.com/blog/instagram-stories-statistics/#gref] I’

Episode

Why social commerce will rule social media in 2020

December 04, 2019 The Science of Social Media

Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. Get all the details here.

Episode

Brand Secrets for Standing Out in a Crowded World

November 18, 2019 The Science of Social Media

-------------------------------------------------------------------------------- These days, we live in a world of infinite supply… In just a few clicks, anyone can start a business. Anyone can create products, build an online store, publish ads, and reach an audience online. This means that every market is becoming flooded with businesses offering similar products, features,

Episode

The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

November 12, 2019 The Science of Social Media

-------------------------------------------------------------------------------- The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. In this blog post, we’ll cover a

Episode

A Crash Course in Custom Audiences for Your Social Media Ads

November 04, 2019 The Science of Social Media

-------------------------------------------------------------------------------- When you want to get your message in front of the right people on social media [https://buffer.com/publish], where do you turn? More and more, brands and businesses are turning to social ads [https://buffer.com/resources/social-media-ads-strategies/] and custom audiences. You can do a lot of

Episode

The Keys to Epic Engagement on Social Media

October 22, 2019 Social Media Marketing

It doesn’t get much better than a moment of delight on social media. We love the brands who deliver these moments to customers (as customers of some of these brands, we particularly love when it happens to us). And we aim to deliver delight on a regular basis when