Blog - Page 39
A collection of 2,462 blog posts
Engagement on Facebook Pages has fallen by 20 percent since the start of 2017, according to BuzzSumo who analyzed over 880 million Facebook posts by brands and publishers. As a social media marketer, it is worrying to see these trends. But we feel there are ways we can combat this organic reach decline on Facebook and we’d love to share some strategies with you. In this post, we’ll share 14 straightforward ways to increase your Facebook Page engagement — many of which are proven and have work
This week on #bufferchat, we talked all about our processes for building and strengthening digital skills . At the end of the chat, the community joined in to ask their own questions to each other! Read on to discover all of the awesome advice that was shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuab
There’s this powerful myth that exists in the working world: the more you work and less you rest, the more you will get done. It turns out that our bodies and our brains don’t quite work that way. What’s surprising is that the opposite is in fact true. If you rest more and work less, you’ll be more productive, healthy, and creative. Not to mention, one author believes more rest can positively impact climate change and gender equality — I’ll elaborate on all of that below. We gave this a try a
Curating top content from around the web is a great strategy to increase your social media reach. For example, we grew our Facebook reach tremendously with high-quality content from third-party sources. But where do you start with curation? There are many great websites on all sorts of topics. With our community’s help, we put together an ultimate list of content curation sources across multiple industries. From design to education, marketing to remote work, and beyond. I hope you’ll find s
When we think of continued learning and self-improvement, reading naturally comes to mind. That’s why we’re so excited to be celebrating International Literacy Day, a global celebration planned by UNESCO. This celebration is a strong reminder of how digital technology and the internet enables each of us to do more reading, writing, and learning. Source: UNESCO We have more ways than ever to get access to books and reading materials. But how much reading are we doing? One survey reports that “[
This week on #bufferchat, we talked all about how personal branding can impact the process of job hunting. The community shared advice about defining your personal brand , standing out during the application process, and much more. Read on to discover all of the awesome advice that was shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO t
Not all content needs to be shared everywhere. And not all content is suitable for every social media platforms. It’s all right to post entirely different things on different platforms . In fact, it might even help you to boost your engagement . For example, if you take a look at our Twitter [https://twitter.com/bu
Creating social media content takes time. And creating great social media content takes even more time. You don’t just need to think about what types of content you’re going to create, but also how you can customize your social media posts for each platform. For example, you might create: * A video for Facebook * A GIF for Twitter * An infographic for Pinterest How do you find the time to create so many pieces of social media content? Well, here’s some good news… with the right tools, yo
Impostor syndrome is a psychological phenomenon in which people are unable to see their own accomplishments, dismissing them as luck, timing, or as a result of deceiving others into thinking they are more intelligent and competent than they believe themselves to be. Impostor syndrome is much more common that you’d think—o ver 70% of people have experienced it at one time or other in their lives . It is known that lots of entrepreneurial and high-achieving women have it, but I’ve also found th
History and Background Ever since Buffer started its journey with Kubernetes (k8s) almost 1 year ago we have embarked on a mission to streamline the deployment experience. The inherent nature of microservices differs significantly from a monolith application in many ways. For each deploy, a monolith application requires merging the changes and deploying to an environment that’s well defined, tested and proven p
This week on #bufferchat, we asked the questions: why curate other people’s content on social media and how can you curate the “right” content? Read on to discover all of the awesome advice that was shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart ma
The interest in influencer marketing has been growing steadily over the past few years and more people are seeking to understand more about it now than ever before. Just take a look at this Google Trends chart: According to eMarketer , 48 percent of marketers decided to increase their budget for influencer marketing in 2017. And only four percent had plans to d
Hi there! This is an older post that we’ve kept around for transparency but that means that sometimes the information is no longer accurate. Head to our homepage to view our most recent posts. We believe in constant experimentation and self-improvement at Buffer. You might know this if you’ve followed along with our trying self-management or making regular changes to our vacation policy [https://buffer.ghost.
How do you create something that lasts in marketing and social media? Not just for 15 minutes, or even for a year. But for a lifetime. Today, we as marketers are so focused on what’s next . We create content, ship it, and move onto the next project without even blinking an eye. Is there another way? A way to create perennial sellers [https://www.amazon.com/Perennial-Seller-Making-Marketing-Last
This week on #bufferchat, we explored the relationship between mental health and social media with our guest, Danielle Kerani of AKKerani. The community discussed how we can use social media to better support our health, what habits we can change to use social media in a healthier way, how we can support others on social media, and much more. Read on to discover all of the awesome advice that was shared during the chat! Catch our weekly Twitter chat [https://
Should our business be on Instagram or Snapchat? Or both? With Instagram and Snapchat becoming increasingly similar, many social media managers find themselves asking these questions. To help you figure out which platform — Instagram or Snapchat — is more suitable for your business, we decided to analyze the differences between the two platforms. We compared six key aspects of the two platforms: 1. Users 2. Content types 3. Discoverability 4. Engagement rates 5. Analytics 6. Ad What we
Header image source: Émile Perron on Unsplash Over the last year on the Android team at Buffer, we’ve talked a lot about cleaning up our project and increasing its stability. One of the factors here was the introduction
This week on #bufferchat, we discussed tips and advice for improving our presentation skills — tips for practicing a talk, getting in the right headspace before speaking, keeping your audience’s attention and much more! Read on to discover all of the awesome advice that was shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and to me
More than 700 million people use Instagram and 400 million of those users check the app daily. With such a large audience, and some incredibly business-friendly updates such as Instagram Ads , Stories , and Business Tools , Instagram is becoming a must-have channel in many social media marketing strategies [https://buffer.com/resources/social-m
Names create an identity that people can associate with, they create perceptions and they let customers know what to expect. There is a lot of power in them. When it comes to a company or product name it can be one of the “most valuable assets a company possesses” according to this Nielsen study. They also share that the power in brand names comes from the fact that they can lend credibility, assure
This week on #bufferchat, we shared tips and best practices for working from home — and how to do it productively! The community discussed how to set up home workspaces, techniques for minimizing distractions, and much more, including the age-old question: do you wear real clothes or pajamas? ? Read on to discover all of the awesome advice that was shared during the chat! Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundred
What if you could predict the future and gain access to the latest social media and marketing trends that will eventually make a huge difference in your business? And what if you could take that knowledge and prioritize the channels and networks of tomorrow, today? You’re in luck! The social media and marketing trends that once seemed like science fiction are quickly becoming a reality for marketers e
MRR $1.23m ARR $14.8m QoQ 7.48% Paying customers 73,503+4.98% MAU 302,710+2.99% WAU 186,594+0.21% * Net income: $705,146 (+244.68%) * Cash in bank: $3.5m (+26.29%) 72 team members across the worldThings have been moving ahead at Buffer at a fast and exciting pace. This is partly as a result of our new experiment with six-week cycles as a team. These short periods of focused time working on key projects have been very impactful for us since we’ve implemented them. We’re keen to keep lean
This week on #bufferchat, we discussed how social media can influence the customer journey. In the 2nd chat time, we were joined by Shayla Price as our guest, to share her expertise and insights! Read on to discover all of the awesome knowledge that was shared during the chat. Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry in