Blog - Page 10
A collection of 2,459 blog posts
How to schedule Instagram Stories, step-by-step, and plus tips and tricks to get the most out of your content.
In this article, we break down what you need to know about the TikTok Creativity Program.
Check out the 25 best podcasts for creators, marketers, small business owners and anyone looking to up their social media.
Out-of-the-box ways to celebrate Leap Day — whether you’re a creator or a brand.
How can we keep creating a unique customer support experience even as we get an increasing number of messages from customers? This is a question that is always on my mind. Delivering exceptional customer support has always been at the core of Buffer’s mission. Over the years, we've taken pride in our unwavering commitment to customer satisfaction and our dedicated support team's ability to go the extra mile. What we have found is that as your volume and team size scale, it can be trickier to
In this article, we’ll highlight the key points from the LinkedIn team about the LinkedIn algorithm and share practical tips for applying this knowledge to your content.
We spoke to 4 LinkedIn creators about their strategies for 2024 – here's what they had to say.
Twitter is changing — but the best ways to grow and engage your following on the platform remain the same. Here are nine tried-and-tested strategies to help you grow on X.
These TikTokers rose to social media success (and internet fame) in a matter of weeks. Here's their advice for other creators (+ more CruiseTok learnings).
Dark social has significant implications for marketers, brands, and creators, as it represents a substantial portion of social traffic, often accounting for the most valuable interactions, such as product purchases and link clicks. Here's what you need to know about it.
When I tell people how long I’ve been at Buffer — eight years today — people generally have a lot of questions. But one of the most common is, “Why have you stayed so long?” Eight years is an unusually long time to be at one company in tech. It’s also an unusually long time among most of my friend group except those who work in more traditional jobs, say in teaching or in government. So why have I stayed? My short answer is usually the same — it’s the people and the product. I truly enjoy wor
Bookmark this checklist to review your social media health periodically.
Learn the process Samantha Abrahamson followed to find a Reel format that would get the maximum ROI for her social media advertising budget.
Tried and tested tactics to help you reach a wider audience on YouTube — and convert them to subscribers.
Buffer has been in business for 13 years now, and we’ve had transparent salaries for 10 of those. This means that for over a decade, all Buffer salaries have been publicly viewable, and we’ve shared our approach to salaries and the formula we based them upon openly. We’ve maintained transparent salaries through significant market (and world) changes and through ups and downs in our performance as a business. I’m proud of the fact that we never took away that transparency, internally or external
Jake and Jess Munday didn’t plan on building a neon sign empire, but some smart decisions along the way helped them turn an exploratory side hustle into a massively successful business.
Swipe files can be an evergreen source of inspiration for your social media – if you do them right. Here's how.
This article explores five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.
Learn how a focus on personalized retention marketing helps Devanshi Garg Sareen manage high acquisition costs and succeed in a crowded market.
Everything you need to know about using LinkedIn Premium to build your personal brand, increase engagement, and grow your following.
Buffer, as a company, closes the last week of the year every year, and historically, as an engineering team, we’d do a code freeze for the week before we’re closed so nothing broke heading into the holidays. (Pretty smart of us.) This year, we did something different, and it still worked out. We used the last week of the year as a “fixathon” for our whole engineering team. Fixathon = a week where our 29-person engineering team spent a whole week focused on fixing bugs. By the end of the we
I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024.
In this article, we break down the YouTube algorithm according to YouTube insiders and share tips for applying this knowledge to your videos.
Like many business owners, Lexi Hartmann was originally afraid of AI — before she found these powerful ways it could move her company forward.
