Blog - Page 13

A collection of 2,447 blog posts

FlowJan 25, 2023
Feeling Conflicted About AI as a Content Writer

In this personal essay, I attempt to tackle my complicated feelings about AI head-on and discuss how Buffer is approaching this technology.

FlowJan 24, 2023
I Started Having Panic Attacks as a Business Owner — Here’s How I Reprioritized Mental Health While Still Growing

Stress is a normal part of running a business—but there’s a point at which it goes too far. When Ted Browning started having panic attacks from running his restaurant, he knew something had to change. Here’s how he started taking better care of himself while keeping the business growing.

FlowJan 23, 2023
4 Small Businesses on How They’re Changing Their Social Media Strategy in 2023

The start of a new year is a great time to reassess your marketing strategy. Here's how these 4 small business owners are doing marketing differently in 2023.

OpenJan 20, 2023
How our Support Team Contributes to Product Launches

Launching a new feature is an exciting time at Buffer. It's the culmination of days, weeks and sometimes even months of the work that goes into building something new. There's lots of excitement and a lot to celebrate. It's also a significant time for our Support team. A product launch can generate a lot of conversations with our customers. We want to be ready to handle that ticket volume, quickly answer any questions about any nuance of the new feature, and effectively channel feedback to the p

FlowJan 18, 2023
The Creator’s Toolkit: 27+ Content Creation Tools for Every Stage of the Process

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. In this article, we’ll walk you through some of these tools and how they can support your content creation journey.

Buffer NewsJan 17, 2023
ContentCal Becomes Adobe Express: Here’s How Buffer Compares

You may have heard the news that ContentCal is shutting down. While it's always sad to see a valued tool go, the good news is that there's another great option out there for managing your social media: Buffer. In this blog post, we'll give you the lowdown on why you should give Buffer a try and how it can help take your social media game to the next level. So grab a cup of coffee and let's chat about all the features that Buffer has to offer. What’s happening ContentCal is shutting down c

FlowJan 16, 2023
Your Social Media Content Calendar for Every Official (and Non-Official) Holiday of 2023

We’ve outlined a calendar of all of the official (and slightly less official) holidays in 2023 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm.

FlowJan 12, 2023
7 Social Media Predictions for 2023 (according to experts)

If there’s one thing we love to check on at the end and beginning of any year, it’s the trends. Who got what right — or wrong? What did no one see coming? It’s all fascinating to witness. Perhaps antithetical to my love for trend-watching, the biggest lesson I’ve learned from predictions is that no one can tell the future. We can only make observations based on data and the cultural landscape and cross our fingers. Keeping that in mind, we — along with experts — outline what we’ve noticed peop

FlowJan 11, 2023
Ask Buffer: Where do you start when creating new social channels for your business?

Learn the best practices to take when creating a new social media account for your brand in this edition of #AskBuffer.

FlowJan 10, 2023
How This Small Business Owner Went From an Etsy Store with $100 to making over 1 Million in Sales

In our first installment of 'How I Grew My Small Business,' we take a deep dive into how Janet Hoang turned a high school art project into a successful lifestyle brand.

OpenJan 9, 2023
Spotlighting Digital Nomading & Third Cultures from a Buffer Teammate

At Buffer, we regularly share cultural spotlights to connect our global team and help us understand one another at a deeper level. Sophie, our Growth Marketing Manager, presents a deep dive into life as a digital nomad.

FlowJan 5, 2023
How I Got 10,000 Followers on LinkedIn by Being Myself

LinkedIn is a common marketing platform for small businesses, but Nate Shalev was surprised to find that they found even more success when they were vulnerable in their posts. Here is their strategy for success today.

FlowJan 4, 2023
6 Ways AI Can Support Your Content Creation

No longer a far-fetched idea out of a 90s movie, AI has the potential to support content creators at every stage of the creative process. In this article, we will explore six ways in which AI already supports content creation and which tools are leading the charge.

FlowJan 3, 2023
What Really Works On LinkedIn? Answers From The LinkedIn Team

Want to know what kinds of content should you be posting to LinkedIn? What’s the best time of day to post it? How many hashtags should you be using? And how does all of this impact LinkedIn’s algorithm?

Why and How We Close Buffer For The Last Week Of The Year

Every year since 2016 we've closed Buffer for a week at the end of the year. It’s like a reset, except across the whole company.

FlowDec 21, 2022
Buffer’s Top Social Posts of 2022 (And Why Our Social Media Manager Thinks They Did So Well)

Mitra analyzes the top-performing social media posts of 2022 across platforms and why they did well.

FlowDec 20, 2022
The Schedule and Strategy I Used to Gain 13K+ TikTok Followers and 1M+ Organic Impressions in Just a Few Weeks

Even with no content creation background, Michelle Dear managed to grow two TikTok accounts with huge followings for her business in just a matter of months. Learn exactly how she did it along with plenty of tips and tricks for succeeding on TikTok—without it taking all of your time.

FlowDec 15, 2022
Holiday Gift Guide of Small Businesses

We've rounded up several products that would make the perfect gifts this holiday season. Even better, they're all from small businesses you can feel good about supporting.

FlowDec 14, 2022
What You Need to Know About TikTok SEO

With the buzz around TikTok’s value as a source of knowledge for its audience, businesses and creators need to pay attention to TikTok SEO which helps you get your videos to the top of TikTok’s search results. Here’s how to get started with optimizing your TikTok content for search.

OverflowDec 13, 2022
Highlighting Text Input with Jetpack Compose

We recently launched a new feature at Buffer, called Ideas. With Ideas, you can store all your best ideas, tweak them until they’re ready, and drop them straight into your Buffer queue. Now that Ideas has launched in our web and mobile apps, we have some time to share some learnings from the development of this feature. In this blog post, we’ll dive into how we added support for URL highlighting to the Ideas Composer on Android, using Jetpack Compose. We started adopting Jetpack Compose into ou

FlowDec 13, 2022
Ask Buffer: What is the Best Way to Grow on Twitter?

In this #AskBuffer, we cover why consistency is the key to growing your Twitter account.

FlowDec 12, 2022
The Radical Mindset Shifts That Helped Me Build a Multi Six-Figure Business During a Time of Scarcity

Scaling a business during a time of scarcity is challenging, but Gloria Chou figured out how to turn crisis into an opportunity for growth. Here are the mindset shifts that helped her pivot and grow after losing all of her client work.

FlowDec 8, 2022
Social Proof: Predictions About The Future of Personal Branding

We explore predictions about the future of personal branding through the expert opinions of Social Proof interviewees and my own thoughts based on general market trends.

Buffer NewsDec 7, 2022
New to Buffer: Twitter Threads Scheduling

Thread scheduling is the newest addition to Buffer’s suite of organic marketing tools for Twitter. You can now draft unlimited-length threads with Buffer, preview how’ll they look, save them for later, and schedule them for the optimal time.