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Blog - Page 12

A collection of 2,453 blog posts

What is a UGC Creator and How to Become One in 2024 (ft. Advice from Experts)

If you’ve been wondering what it takes to be a UGC creator and how you can get started, this article is for you. Speaking to people on either side of this unique brand-creator relationship, this guide will answer your questions and put you on track to becoming a UGC creator

FlowMar 23, 2023
To Niche or Not To Niche: Guidance from Creators on Picking A Lane

In this article, we'll explore both sides of picking a niche and guide you on how to find one that works for you.

Small BusinessMar 23, 2023
What’s in a Brand? A Step-by-Step Guide for Companies at Every Size

These days, the strongest brands out there have a clear “why.” During every interaction with a business, customers are clear on why it exists, why it stands out, and why they should buy from it. Here’s a step-by-step process that companies of any size can use to create a standout, memorable brand.

Small BusinessMar 20, 2023
Even With 250K+ Social Media Followers, I Still Rely on "Snail Mail" for My Business

Snail mail may sound like a slow way to market a business, but career coach Kyle Elliott has found it to be instrumental to his success. Here’s why he thinks sending good old cards has helped his business grow, and how any founder can integrate this into their own marketing strategy.

FlowMar 16, 2023
Creators Unlocked: Jayde Powell on Showing Up Authentically As A Creator

What is 🔓 Creators Unlocked? 🔓 Creators Unlocked is a content series that delves into the world of creators to uncover the stories behind their social media posts. From Twitter to TikTok, the articles aim to offer insights and learnings for aspiring and established creators while also offering a glimpse into the lives of those behind the screens. Check out the other interviews here. Welcome to the first installment of our new series, 🔓 Creators Unlocked, where we speak with creators to und

FlowMar 15, 2023
The Old-School Marketing Approach I Swear By for Growing My Business

One-to-one marketing can seem like an antiquated way to grow a business compared to the options available on digital channels, but Shay Paresh has found it to be instrumental to her beauty brand’s success. Here’s why, and how she’s thinking about scaling this strategy.

FlowMar 13, 2023
How This TikToker Landed Over 100 Brand Deals

Here's how content creator Toni Bravo landed over 100 brand deals and has created a full time career out of social media.

FlowMar 9, 2023
3 Steps to Use LinkedIn to Make Connections and Grow Your Personal Brand

In this article, we will walk through three steps to use LinkedIn to build your personal brand with advice from experts.

FlowMar 2, 2023
5 Steps to Figuring out Your Creative Process (ft. Advice from Creators)

In this article, we explore the creative process of four creators: Jayde Powell, Dre Fox, and Katie Xu. Each of these creators has a unique style and approach to their craft, making them stand out in their respective fields.

FlowMar 1, 2023
I Started a Six-Figure Company During My Junior Year of College — and I’m So Glad I Didn’t Wait

When Annelise Hillmann had an idea for a company while still in college, she could have waited until after graduation to get started. Instead, she started building while she was still a student—and she’s so glad she did. Here’s how her unique path helped her find success.

FlowFeb 27, 2023
This Entrepreneur Made More in the First Year of her Small Business than at her 90K Salaried Job

In our second installment of 'How I Grew My Small Business,' we take a deep dive into how Juliana Pache left her unfulfilling media job and turned a side hustle into a thriving jewelry business.

OpenFeb 23, 2023
Key Insights from The 2023 State of Remote Work

For the last six years, we’ve published the State of Remote Work report. We use this report to do a deep dive into the experience of remote workers around the world, their work structure, their struggles, and their career growth and pay. This year, we had 3,000 remote workers respond to the State of Remote Work to help provide insights. In this post, we’ll cover the top seven insights from the 2023 State of Remote Work. We’ll take a deeper look at some of the trends that currently exist in the

FlowFeb 21, 2023
When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Feel like you’re trying to get the word out about your business and nobody is paying attention? Founder Tiffany Yu was having the same challenge, so she decided to take matters into her own hands and become her own best hype person. Here are some of her best DIY marketing strategies.

FlowFeb 20, 2023
38 Prompts for Buffer’s AI Assistant

Inspiration can be hard to come by, but AI can help. In this article, we walk through 50 prompts you can use to get the most out of AI for your social media.

OpenFeb 17, 2023
How a Change in My Role Inspired Six Impactful Habits

Dave, a Customer Advocate at Buffer, shares how a new role within the company inspired a lifestyle change through new habits.

Feb 15, 2023
Introducing Buffer's AI Assistant

💡New update (Oct 2023): We’ve packed our AI Assistant full of features ready to support your growth. Tweak your tone, state your desired audience, and the AI takes care of the rest—all available with unlimited credits. I’m probably not alone in dreaming about having an assistant to help me out with posting on social media. Someone to bounce ideas off, someone to help me write updates, even someone to translate my posts. I’ve imagined this assistant styling my posts in specific ways to help m

FlowFeb 14, 2023
11 Ideas for Your Instagram Reels in 2024

If you’re stuck, we’ve put together this list of creators that are creating incredible content with Reels and broken down what we think they do really well that you can replicate. Let’s get into it.

FlowFeb 13, 2023
My Business Was Hurting My Sleep — Here's How I Built Better Habits

When Yunha Kim found the stress of building a business impacting her sleep, she knew something had to change so she could show up every day rested and ready to work. Here are the realistic habit changes that helped her deal with insomnia.

OpenFeb 10, 2023
Why Support Isn't Just a Job for Me – It's a Career

It's fair to say that not many people grow up dreaming about working in customer support. It's not the typical aspirational career path! Indeed, some see a customer support role as a stepping stone to something else or a short-term job in a break from college or Uni. After nearly a decade working in a support role here at Buffer, I've come to think of customer support as a career in its own right, and I'm more passionate about it than ever. I've been working in the support team at Buffer for ni

FlowFeb 9, 2023
Ask Buffer: What is the Ideal TikTok Length?

In this #AskBuffer, we explore whether there is a best TikTok length and look at examples from content creators who make both short and longer videos on the platform.

FlowFeb 8, 2023
How I Turned Sudden Layoffs Into a $20 Million Business in Seven Years

Michelle Penczak never planned to be a founder, but when she found herself laid off suddenly, she slowly started building a business to support herself and other military spouses like her. Here’s how she’s grown steadily and sustainably since.

FlowFeb 7, 2023
How to Monetize Your Content

In this article, we will explore how creators can monetize their content online and best practices to make monetization successful.

OpenFeb 6, 2023
Spotlighting Culture in Ghana From a Buffer Teammate

At Buffer, we regularly share cultural spotlights to connect our global team and help us understand one another at a deeper level. Cheryl, one of our customer advocates, presents a deep dive into Ghana.

FlowFeb 1, 2023
What You Need to Know about Social Media Security

In this article featuring expert advice, we explore the potential dangers to your social media accounts and ways to keep them safe.