How do you stay on top of all your social media marketing tasks?
From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day.
Thankfully, there are a bunch of awesome social media management tools available to help. These tools can streamline your workflows, help you save some time, and even ensure your content reaches the right audience at the right time.
But how do you decide which product to use?
With so many great social media management tools out there, we thought it would be great to showcase the top 21 ones to help you pick what’s best for your business. The list is broken down into two sections:
- Tools more suitable for small-to-medium businesses and
- Tools more suitable for enterprise businesses
The distinction is largely made based on the price and isn’t clear-cut. If you are a small-to-medium business, a tool on the second list might suit you, and vice-versa.
The 14 top social media management tools for small-to-medium businesses
The tools are not arranged in any particular order and they’re all great in their own unique ways. If there’s a reason you love a tool and I didn’t mention it, feel free to give it a shout in the comments section to help others understand more about that particular tool.
Compare the tools easily with this spreadsheet
To make it easier for you to compare the tools, I’ve created a spreadsheet with the following information of each social media management tool:
- The prices
- Free plan or free trial?
- Product offering
- Social networks supported
- Unique value
Let’s look through each tool!
The platform for successful social media management
Price: Forever free plan. Paid plans start at $6 per month per channel with a 14-day free trial.
Description: Buffer is an intuitive, streamlined social media management platform trusted by small businesses and individuals to help drive meaningful engagement and results on social media.
We have a suite of products that support publishing, engagement, analytics, simple landing pages, and team collaboration. Our products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.
Unique value: What we’ve heard from our customers is that they love how clean and intuitive our tools are, how friendly and timely our customer support is, and how helpful our content is.
Want an independent Buffer review? Here’s what our G2 and Capterra reviews say.
Once you’ve researched all your options and if you think Buffer might suit your needs, we would love for you to give it a try and see the difference it can make for your social media management.
Manage all your social media in one place
Price: Limited Free plan. Paid plans start at $49 per month, with a 30-day free trial.
Description: Hootsuite, probably the biggest social media management tool, is used by over 18 million people and more than eight hundred Fortune 1000 companies. There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more.
Unique value: Being such a comprehensive platform, there are several things that people love about Hootsuite: being able to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.
3. Sprout Social
Real people. Real brands. Real connection.
Price: Paid plans start at $89 per user per month with a 30-day free trial
Description: Similar to Hootsuite, Sprout Social combines several social media tools into one platform — from social media scheduling to monitoring, to reporting.
Sprout Social is one of the few social media management tools that provides customer relationship management (CRM) features. Having a complete profile of your customers help you serve them better and build stronger relationships with them.
Unique value: The most common praise I’ve heard about Sprout Social is its amazing reports. Many social media managers found the reports so great and beautiful that they would download and send them to their managers or clients without editing them.
4. Agora Pulse
Social media management simplified
Price: Free. Paid plans start at $99 per month.
Description: Like the social media management platforms mentioned above, Agora Pulse is also an all-in-one social media platform with scheduling, responding, and reporting features.
Unique value: Unlike the rest, Agora Pulse has several unique features such as competitor analysis and Facebook contest apps at a very affordable price point.
The #1 social media management tool for agencies
Price: Plans start at $29 per month with a 14-day free trial
Description: Sendible is a social media management tool built specifically for agencies with several clients. On top of most features that social media management tools provide, Sendible allows you to customize your dashboard according to your branding to attract new clients.
Unique value: Sendible has some impressive integrations such as the Canva graphics editor, royalty-free image search, and YouTube search. It also provides some automation for those who want to save time on repetitive tasks.
Best in class social media management tool
Price: Plans start at $59 per month with a 14-day free trial
Description: Like most social media management tools, eClincher allows you to schedule and publish posts, respond to social messages, and analyze your social media performance.
Unique value: What makes eClincher different from other tools is that it enables you to auto-post with smart queues and RSS feeds, has a media library for your images, and lets you search for social media influencers.
7. Social Pilot
Simple & cost-effective social media management tool for teams and agencies
Price: Plans start at $30 per month with a 14-day free trial
Description: I like how Social Pilot fit many of the social media management tools (such as scheduling and analytics but not monitoring) into a simple dashboard and offer it at very affordable prices. With its client management feature, I believe it’s great for agencies that work with several clients.
Unique value: Social Pilot curates and suggests content from several industries (such as tech, education, and health and fitness), which is great if you want to find relevant content easily.
Another valuable feature is its white label reports, which are especially handy for agencies.
#1 marketing calendar
Price: Free plan, with paid plans starting at $39 per user per month (14-day free trial)
Description: CoSchedule makes a simple promise: it has the best marketing calendar. This is reflected in its pricing which is free for basic access to the calendar – users who want more features will have to speak to the Sales team. With CoSchedule, you can manage and collaborate with your team to create your social media posts, content, events, and tasks.
Unique value: CoSchedule is great for marketers who want to organize all their projects (social media, content, events, emails, etc.) in one place. Their ReQueue feature helps you automatically find optimal posting times and fill gaps in your social media schedule with your best posts
Streamlined social media management
Price: Plans start at $19 per month with a 14-day free trial
Description: MavSocial is a social media management tool with a focus on visual content. For the higher-priced plans, you can also manage your Facebook ads with MavSocial.
Unique value: On top of the common features (such as scheduling, monitoring, and reporting), MavSocial has a digital library where you can manage, use, and edit your multimedia for your social media posts and a search engine where you can browse through millions of stock photos.
If you wish, MavSocial can also help you repeat your social media posts for a specified duration.
Social media management, simplified
Price: Free plan; paid plans start at $9.99 per month
Description: Crowdfire has been adding new features over the years. Besides scheduling content, it also allows you to manage your Twitter account (follow and unfollow) and suggests articles for sharing.
Unique value: Crowdfire stands out from most social media management tools in that it lets you connect your blogs, YouTube channel, and online shops and will create social media posts for every update you have on your sites.
Seamless social media posting for all your profiles
Price: Plans start at $19 per month with a 14-day free trial
Description: SocialBee is a social media management tool that promises to bring you more leads with less effort. Its core functionalities allow its users to add, organize, and share content across several social channels from one place (and it even integrates with Buffer).
Unique value: One of SocialBee’s most-loved features is the possibility to recycle evergreen content while keeping it fresh by using post variations. You can use SocialBee to post consistently while having an overall balanced mix of content in each category. More than that, the quality of support is another valued asset of SocialBee.
12. Post Planner
Smarter social media management
Price: Plans start at $9 per month with a 7-day free trial
Description: Post Planner wants to help social media marketers with three key jobs: find high-quality content, plan the perfect publishing calendar, and post consistently. It curates and rates content suggestions and allows you to create a content-type-based schedule (more below).
Unique value: With its Find tool, Post Planner makes it super easy to find content that has proven to engage people. Also, instead of just picking your time slots in your schedule (to form your sharing plan), you can select the content type for each time slot and Post Planner will fill the slots with your chosen content accordingly. (You can also schedule posts outside of this plan.)
Smarter visual marketing
Price: Free plan; paid plans start at $19.99 per month
Description: Tailwind is a social media management tool for Pinterest and Instagram. Apart from helping you schedule posts, monitor conversations, and measure results, Tailwind provides recommendations for improving your Pinterest and Instagram performance.
Unique value: Tailwind is great for Pinterest and Instagram marketers as it provides a range of features that are specific to these visual platforms, such as Pinterest content promotion and Instagram UGC content management.
#1 marketing platform for Instagram
Price: Plans start at $15 per month with a 14-day free trial
Description: Unlike most social media management tools, Later focuses mainly on Instagram (though you can also connect your Pinterest, Facebook, and Twitter profiles).
Unique value: The strength of Later is its visual content calendar, where you can easily drag and drop images to schedule them. It also has a free link tool that you can use on your Instagram profile to link to a shoppable Instagram feed or various websites and blog posts.
The 6 top social media management tools for enterprise-level companies
If none of the tools above suits your social media strategy, perhaps you need something that is more comprehensive.
Here are several social media management tools that are generally designed for larger, enterprise teams.
(Most of these tools do not list their prices on their website but they do offer you a free demo to learn how the tool can help you.)
Reach, engage, and listen to customers – at scale
Social engagement is part of Sprinklr’s suite of products to help enterprises connect and serve their customers across any channel at scale. It enables teams in enterprises to collaborate effectively and to reach, listen to, and engage their customers on more than 25 social channels. There’s no pricing page, but you can request a demo on their website.
Social media management platform for B2B enterprise
Oktopost is a social media management platform catered to B2B marketers who want to generate leads through social media and quantify the business value of their social media efforts. From social media management to promotion to employee advocacy, Oktopost has all the tools most B2B marketers would want. To find out more, book a demo with their team.
The platform for every kind of social media marketer
Formerly Falcon.io, Brandwatch’s social media management tool combines all the things social media marketers would need in one single platform: social media management, engagement, and analytics, customer experience management, and DIY landing page builder. You can connect with the team by booking a demo.
All-in-one inbound marketing software
HubSpot’s social media management tools are part of their all-in-one marketing software, which starts at $50 per month. As HubSpot integrates all your marketing efforts (such as social media, email, SEO, and CRM) into a single platform, you can easily compare your results across your marketing channels and measure your social ROI. You can get a full demo of Hubspot’s marketing suite here.
The platform for enterprise social
Khoros (formerly Spredfast) is social media software that’s used by some of the world’s biggest companies to handle all aspects of their social media management.
The world’s most stunning social media marketing suite
Reputation (formerly NUVI) provides real-time data visualization and social media insights to help you make decisions on your social media strategy. It also provides you with the tools to publish and engage on social media efficiently.
What’s your go-to social media management tool?
Social media management tools come in all shapes and sizes, and what suits you best depends on your social media goals and needs. I hope I’ve managed to mention at least one tool that might suit your needs. I’m sure this list only scratched the surface of the entire ecosystem of social media management tools.
If your favorite tool is on the list, I would love to hear what you love about it. If I’ve missed your favorite tool (sorry!), please give us a shout-out on Twitter and share why you love it.