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20+ Social Media Management Tools for Creators + Businesses of All Sizes

Kirsti Lang
Kirsti Lang Content Writer @ Buffer
20+ Social Media Management Tools for Creators + Businesses of All Sizes

14 min read
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How do you stay on top of all your social media marketing tasks?

Whether you’re a creator, building a personal brand, or managing business social media accounts, there’s a lot to think about — from creating and publishing content to analytics and reporting, it’s a full-time job.

Thankfully, there are plenty of great social media management tools available to help. These tools can streamline your workflows, save time, and even ensure your content reaches the right audience at the right time.

But with so many options, how do you decide which product to use?

Enter this guide. Below, you’ll find a comprehensive guide to some of the best social media management tools out there, broken down into two sections:

  1. Tools more suitable for creators and small-to-medium businesses
  2. Tools more suitable for enterprise businesses

Of course, there’s room for maneuver in these categories. If you’re a small-to-medium business, a tool on the second list might suit you, and vice-versa.

This round-up of social media management software is not arranged in any particular order, as all of them are great in their unique ways. If there’s a reason you love a tool and I didn’t mention it, feel free to give it a shout in the comments section to help others understand more about that software.

Ready to dig in?

Social media management tools for creators and small-to-medium businesses

1. Buffer

Price: Forever free plan for up to 3 channels. Paid plans start at $6 per month per channel with a 14-day free trial.

Buffer is an intuitive, streamlined social media management platform trusted by small businesses and individual creators to help drive meaningful engagement and growth on social media.

From Buffer, you can manage every aspect of your social media from a single dashboard. 

As a Bufferoo, I’m definitely biased. But I’ve worked as a social media manager and creator for many years (longer than I’d care to admit!), and I’ve been around the block when it comes to social media tools. No matter what, I keep coming back to Buffer. 

Let’s take a closer look at why:

Publishing + scheduling

Buffer supports scheduling of a host of social media platforms, including:

With Buffer’s post scheduling tools, you can schedule posts to go out at specific times and even cross-post to multiple social media profiles simultaneously. 

Buffer has a robust social media calendar to help you map out your content across all your channels, with a handy drag-and-drop feature that lets you reschedule posts. (Here’s a look at how I created my social media content calendar from scratch with Buffer). 

There are some other nifty features that can help cut back your content creation time, like:

  • Buffer’s Hashtag Manager, where you can save multiple combinations of hashtags for different channels
  • A social media-smart AI Assistant (more on that below!)
  • A scheduled first comment for Instagram and Linkedin (coming soon) that is published with your post (excellent for hashtags and links)

All these features take the admin work out of planning and publishing your content so you can focus on the fun stuff: creating content. 

I've been able to consistently post for the last five months. I likely save 4+ hours a month by using Buffer.

Erik Berglund, Founder


Responding thoughtfully to your social media comments is essential when building an engaged following. It can help you create authentic, meaningful relationships with your followers, plus boost the reach of the post that garnered that engagement in the first place. 

But keeping on top of all that engagement is tough, especially as your following grows — which is where Buffer's social media engagement tools come in.

Buffer surfaces all your Facebook page and Instagram comments in a single place so you can respond to them right in the platform.

It’ll even flag comments that need your attention the most — like questions or those with a negative sentiment — or pinpoint comments from potential customers.


Sure, you can get plenty of numbers on your social media platforms of choice. But what do they actually mean? Buffer’s analytics will help you make sense of the host of metrics available across channels to draw conclusions — so you can take action. 

You’ll find answers to questions like: 

And a whole lot more.

You’ll also be able to get in-depth demographic information on your audience, plus generate custom reports you can download and share (essential in content marketing). 

Buffer has helped me grow my following on my LinkedIn and Twitter accounts to over 5,300 followers.

— Adriana Hemzacek, Director of Marketing

Simple landing pages

Buffer’s Start Page is a versatile tool that can function as a link-in-bio or even a microsite or landing page for you or your business. 

Plenty of beautiful templates and customization options are available, so you can make sure your page matches your brand’s style — or just feel like yours

You include icons for all your social media profiles and images, embed YouTube videos, add Spotify playlists, and more. 

You’ll also be able to track all the visits to your page, plus specific link clicks. 


If you were anything like pre-Buffer me, you currently have 345 uncategorized notes on your phone, 13 scraps of paper, a forgotten spreadsheet, and an old napkin where you track your content ideas. 

Inspiration sparks at random times, and it’s great you’re saving all those ideas — but keeping them in one place that is custom-built for this task will change the game. 

With Buffer’s Create space, you can store all those random thoughts, drafts, links, inspiration, and more in one place. The Buffer mobile app (on both iOS and Android) and browser extension make this easy to do on the go. From there, you can organize and categorize your content with color-coded tags, add media, and even convert them straight into drafts for all your social channels. 

AI Assistant 

Creating content for multiple platforms daily can take its toll – but Buffer’s social-media smart AI assistant can help lighten the load. 

From creating posts from scratch to repurposing your best-performing content for other platforms, it will help you create more, faster. 

You can even take it for a spin with our Free Social Media Post Creator — no sign-up required. 

Buffer’s unique value

We’ve heard from our customers that they love how clean and intuitive our tools are, how friendly and timely our customer support is, and how helpful our content is.

Want an independent Buffer review? Here’s what our G2 and Capterra reviews say.

Once you’ve researched all your options, and if you think Buffer might suit your needs, we would love for you to give it a try and see the difference it can make for your social media management. Get started here.

2. Hootsuite

social media management tools: Hootsuite

Price: Paid plans start at $99 per month, with a 30-day free trial.

Hootsuite is an all-in-one platform that allows you to curate and schedule content, measure your social metrics, run social media ads, and more.

Unique value: There are several things that people love about Hootsuite: being able to monitor your social media presence across multiple accounts and keywords, connect with over 35 social media networks, and bulk-schedule social media posts.

3. Sprout Social

buffer vs sprout social

Price: Paid plans start at $259 per user per month with a 30-day trial

Like Hootsuite, Sprout Social combines several social media tools into one platform — from social media scheduling to social media monitoring to its analytics tool for better reporting.

Sprout Social is one of the few social media management tools that provides customer relationship management (CRM) features. 

Unique value: The most common praise I’ve heard about Sprout Social is its reports. I know social media managers who found the reports so visually appealing that they would download and send them to their managers or clients without editing them.

4. Agorapulse

best social media management tools

Price: Plans start at $49 per user per month.

Like the social media management platforms mentioned above, Agorapulse is an all-in-one social media scheduling platform with scheduling, responding, and reporting features.

Unique value: Agorapulse has several unique features, such as competitor analysis and social listening.

5. Sendible

best social media management tools

Price: Plans start at $29 per month with a 14-day free trial

Sendible is a social media management tool built specifically for agencies with several clients. On top of most features that social media management tools provide, Sendible allows users to create customizable dashboards according to your branding to attract new clients.

Unique value: Sendible has impressive integrations, such as the Canva graphics editor, royalty-free image search, and YouTube search. It also provides some automation for those who want to save time on repetitive tasks.

6. eClincher

best social media management tools

Price: Plans start at $65 per month with a 14-day free trial

Like most social media management tools, eClincher allows you to schedule and publish posts, respond to social messages through its social inbox, and analyze your social media performance.

Unique value: eClincher differs from other tools because it enables you to auto-post with smart queues and RSS feeds, has a media library for your images, and lets you search for social media influencers.

7. Social Pilot

Price: Plans start at $25 per month with a 14-day free trial

I like how Social Pilot fits many social media management tools (such as scheduling and analytics but not monitoring) into a simple dashboard and offers it at affordable prices. With its client management feature, I believe it’s great for agencies with multiple team members and several clients.

Unique value: Social Pilot curates and suggests content from several industries (such as tech, education, and health and fitness), which is great if you want to find relevant content easily. Another valuable feature is its white-label reports, which are especially handy for agencies.

8. CoSchedule

 social media management tools

Price: Free plan, with paid plans starting at $19 per user per month

CoSchedule makes a simple promise: it has the best marketing calendar. Their pricing reflects this: basic access to the calendar is free — users who want more features will have to speak to the Sales team. With CoSchedule, you can manage and collaborate with your team to create social media posts, content, events, and tasks.

Unique value: CoSchedule is great for content marketers who want to organize all their projects (social media, content, events, emails, etc.) and foster team collaboration in one place. Their ReQueue feature helps you automatically find optimal posting times and fill gaps in your social media schedule with your best posts

9. MavSocial

Price: Plans start at $78 per month with a 14-day free trial

MavSocial is a social media management tool with a focus on visual content. You can also manage your Facebook ads with MavSocial with a higher-priced plan.

Unique value: On top of the usual features (such as scheduling, monitoring, and reporting), MavSocial has a digital library where you can manage, use, and edit your multimedia for your social media posts and a search engine where you can browse through millions of stock photos. MavSocial also connects to Tumblr, which not many other tools do.

10. Crowdfire

social media management small business

Price: Free plan (for ten posts per channel per month). Paid plans for more channels and posts start at $9.99 per month.

Crowdfire has been adding new features over the years. Besides scheduling content, it allows you to manage your X/Twitter account (follow and unfollow) and suggests articles for sharing.

Unique value: Crowdfire stands out from most social media management tools in that it lets you connect your blogs, YouTube channels, and online shops and will create social media posts for every update you have on your sites.

11. SocialBee

Price: Plans start at $24 per month with a 14-day free trial

Description: SocialBee is a user-friendly social media management tool that promises to bring you more leads with less effort. Its core functionalities allow users to add, organize, and share content across several social channels from one place.

Unique value: One of SocialBee’s most-loved features is the possibility to recycle evergreen content while keeping it fresh by using post variations. You can use SocialBee to post consistently while having a balanced mix of content in each category. More than that, the support quality is another valued asset of SocialBee.

12. Post Planner

Price: Free for one channel, with plans starting at $9 per month.

Post Planner wants to help social media marketers with three fundamental jobs: finding high-quality content, planning the perfect publishing calendar, and posting consistently. It curates and rates content suggestions and allows you to create a content-type-based schedule (more below).

Unique value: With its Find tool, Post Planner makes it easy to find content that has proven to engage people. Also, instead of just picking your time slots in your schedule (to form your sharing plan), you can select the content type for each time slot, and Post Planner will fill the slots with your chosen content accordingly.

13. Tailwind

Price: Plans start at $14.99 per month

Tailwind is a social media management tool for Facebook, Instagram, and Pinterest. Apart from helping you schedule posts, monitor conversations, and measure results, Tailwind provides recommendations for improving your platform performance.

Unique value: Tailwind is great for Pinterest and Instagram marketers as it provides a range of features specific to these visual platforms, such as content promotion and Instagram UGC content management.

14. Later


Price: Plans start at $16.67 per month with a 14-day free trial

Unlike most social media management tools, Later focuses mainly on Instagram (though you can also connect your Pinterest, Facebook, and X profiles).

Unique value: The strength of Later is its visual content calendar, where you can easily drag and drop images to schedule them. It also has a free link tool that you can use on your Instagram profile to link to a shoppable Instagram feed or various websites and blog posts.

15. MeetEdgar

MeetEdgar social media scheduling

Price: Plans start at $24.91 per month with a 7-day free trial

MeetEdgar is a social media scheduling tool designed to help users streamline their social media marketing efforts. It enables users to schedule, curate, and automate content across multiple social media channels.

Unique value: MeetEdgar's value lies in its focus on repurposing evergreen social media content. Use this tool to elevate your marketing strategy and reshare your most valuable content automatically and seamlessly.

16. Zoho Social

Zoho Social social scheduling

Price: Plans start at $10 per month with a 15-day free trial

Zoho Social is a social media management tool designed to help businesses and agencies manage their social media presence from a single dashboard. It provides features like social media analytics, scheduling, monitoring, and team collaboration for efficient social media management.

Unique value: Zoho Social integrates with the Zoho ecosystem, allowing users to connect with various CRM and digital marketing tools and manage marketing campaigns cross-functionally.

Social media management tools for enterprise-level companies

If none of the tools above suits your social media strategy, you may need something more comprehensive.

Here are six social media management tools generally designed for larger enterprise teams. Most of these tools do not list their prices on their website, but they offer demos.

17. Sprinklr

Price: Self-service starts at $249 per month, or you can request a demo for a custom quote

Social engagement is part of Sprinklr’s suite of products to help enterprises connect and serve their customers across any channel at scale. It enables enterprise teams to collaborate effectively and reach, listen to, and engage customers on more than 25 social channels.

18. Oktopost

Oktopost is a social media management platform catered to B2B marketers who want to generate leads through social media and quantify the business value of their social media efforts. Oktopost has all the tools most B2B marketers could want, from social media management to promotion to employee advocacy. To find out more, book a demo with their team.

19. Brandwatch

enterprise social media management

Formerly, Brandwatch’s social media management tool combines everything social media marketers would need in one platform: social media management, engagement and analytics, customer experience management, and DIY landing page builder. You can connect with the team by booking a demo.

20. HubSpot

enterprise social media management

Price: Prices range from $20 per month for a basic plan to $3,600 per month for enterprise plans

HubSpot’s social media management tools are part of their all-in-one marketing platform. As HubSpot integrates all your marketing efforts (such as social media, email, SEO, and CRM) into a single platform, you can easily compare your results across your marketing channels and measure your social ROI. You can get a full demo of Hubspot’s marketing suite here.

21. Khoros

Khoros (formerly Spredfast) is social media software used by some of the world’s biggest companies to handle all aspects of their social media management. They also offer a tool to help enterprise companies build communities.

22. Reputation

The world’s most stunning social media marketing suite

Reputation (formerly NUVI) provides real-time data visualization and social media insights to help you decide your social media strategy. It also gives you the tools to publish and engage on social media efficiently.

What’s your go-to social media management tool?

Social media management tools come in all shapes and sizes, and what suits you best depends on your social media goals and needs. I hope I’ve mentioned at least one tool that might suit your needs!

If your favorite tool is on the list, I would love to hear what you love about it. If I’ve missed your favorite tool (sorry!), please leave a comment below and share why you love it.

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