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A collection of 29 posts
We’ve pulled together some of the top social media trends to keep your campaigns engaging and your calendar full all year. Anytime you feel your creativity well drying up, come back to this list — we have you covered....
A smaller marketing budget can still deliver results if you know which five strategies to focus on: blogging, email, social media, influencer marketing, and SEO. Read to learn more....
We scoured the internet and curated a list of free and low-cost online resources, including blogs, courses, books, and podcasts to help you learn how to launch and run a business....
Your business’s name is one of the first impressions new customers have of your company. It’s your first chance to delight and intrigue...
So, you have a business idea. Next step: take it to investors. But to convince them to invest, you’ll need a punchy proposal. That...
Market research is the process of organizing information about your target audience. It’s the single most important thing you can do to attract and...
Facebook can help you magnify brand awareness, find new customers, nurture customer loyalty, increase website traffic, improve sales, and enhance customer service. All it takes is a free business page to get started....
There are literally thousands of different marketing metrics for every digital channel. You could spend days learning what each of them means, let alone how...
There are so many marketing guides out there, written by gurus and big companies that share their secrets to success. They tell you exactly what...
Pinterest is a one-stop-shop for inspiration and discovering new products and ideas. Even when Pinterest users don’t make a purchase while browsing the platform,...
As a small business owner, you have a lot to deal with. The last thing you probably want to do is add video marketing to...
More than 400 million people look to Pinterest for purchasing inspiration every month. The social media site knows that its differentiator is that Pinners (i....
This guide will show you how to use email marketing tools to save time and money while also making your marketing more efficient. We will also show you how to use both social media and emails to hit your audience with a one-two punch that’ll help you build relationships and get you more sales....
Selling is a lot easier when you’re selling to the right people. Identify the people who need your solution the most by looking at your product and existing customer base, analyzing your competition, and consolidating the data into a readable chart....
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