The Science of Social Media - Page 2

The Science of Social Media (Buffer Podcast) is a weekly audio experience exploring best-practices and insights from top social media marketing experts.

What If Instagram Got Rid of Likes? Plus Even More Social Media What Ifs

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10 Important Skills and Traits Your Social Media Manager Will Need

How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. A quick look at Google Trends shows the rise in interest in the term “social media manager” over the years, and it seems that people have never been as interested in the term as they are today. But what does it take to be a great social media manager? What are

Why Brands are Turning to Spotify as the Next Big Social Platform

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How to Get (Real!) Followers on Social Media in 2019

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Why Isn’t Anyone Talking About Live Video Anymore? The Current State of Live

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6 Simple Ways You Can Use Neuroscience to Increase Marketing Productivity

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8 Unexpected Marketing Lessons from History’s Most Influential Leaders

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The Art of Copywriting: How to Write Better Captions that Get Engagement

How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling. – Pete Docter While we don’t typically associate the art of copywriting with social media captions, the two are deeply intertwined. A really good caption informs us about the things we canno

7 Easy Ways to Improve Your Retargeting Ad Campaigns

How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS Retargeting, also known as remarketing, is a powerful form of digital advertising in which audiences (potential customers) are targeted with specific ads based on their behavior online. In other words, retargeting campaigns turn internet “window shoppers” into real paying customers for your business. While we as marketers would love to live in a world in which a majority of online visitors became customers, the truth i

The 10 Top Social Media Tools Brands are Using to Succeed in 2019

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6 Powerful Psychological Biases and How They Influence Human Behavior Online

How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS A large majority of marketers wouldn’t consider themselves psychologists. Yet understanding the growing field of marketing psychology can help persuade and influence audiences in powerful ways online. Great campaigns happen at the intersection of marketing and psychology. The sweet spot where your content and messaging connects with your audience on a deep, human level. Which, in a sense, makes all marketers aspiring p

The Most In-Demand Skills of 2019 (According to LinkedIn), YouTube Advertising, Our Ultimate Facebook Engagement Guide, and More!

How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS Each week on the Science of Social Media we cover some of the most important trends, news, research, and insights in social media marketing. In episode #129, we discuss the most in-demand skills of 2019 (according to LinkedIn), why we’re bullish on YouTube advertising, a brand new guide on Facebook engagement, Instagram’s latest feature, and much more! Whether you’re just getting started in social media or a seasoned m

5 Data-Backed Social Media Trends You Need to Know for 2019

How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS 2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. The always-online audiences of today want to be involved, interact, and co-create. The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year. But in order to be able to capita

13 Social Media Experts Share Their Biggest Piece of Marketing Advice

How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS When in doubt about your marketing strategy, turn to the social media experts. Often the best way to learn about a craft is from someone who has been in your shoes before. Social media marketing is becoming increasingly pivotal for businesses around the world. More emails are being sent and more blog posts are being published on a daily basis than ever before in history. But where are marketers to go for reliable insig

How to Use Video Content to Raise Brand Awareness and Sell Your Product

How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content. And there’s data to back that up, too! For example, did you know that 76% of businesses say video has helped them increase sales? Or that 80% of marketers say video has increased time spent on their website? This week we’re

A Marketer’s Guide to Decoding Social Media Algorithms in 2019

How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS Social media algorithms play a very important role in the ability for marketers and business owners to make an impact online. And although algorithms are often difficult to understand, we need to learn to work with them and not against them if we want to find success. Luckily for us, big social networking sites often share updates on exactly what their algorithm prioritizes. For example, Facebook recently shared that m

Your Go-To Small Business Marketing Guide for 2019 (New Tips and Ideas)

How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS According to the U.S. Small Business Administration, an incredible two-thirds of small business owners and entrepreneurs (66%) are personally responsible for three or more areas of their business, including marketing. From email and social media campaigns to pricing, branding, and strategy, it can be a challenge for many small business owners to excel at marketing while also focusing on growing their business. That’s w

7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content

How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS In speaking with thousands of marketers and businesses over the past several years, we’ve learned that marketing has an incredible potential to impact people’s lives. In fact, the American Marketing Association defines marketing as: “The activity, set of institutions, skills, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

9 Marketing Ideas That Don’t Include Blogging (Plus How to Identify Big Opportunities)

How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS * If you try to do everything with your marketing strategy you end up doing next to nothing. Focus is key when developing new marketing ideas and exploring opportunities. * How and when to challenge your current assumptions and best practices on everything related to marketing. * Nine effective marketing ideas that don’t include blogging such as: podcasting, video series, live events, and tons more! Join 18,000+ weekly

How to Launch on Product Hunt Like a Pro, Lessons from 17.2 Million Twitter Impressions, 4 Key Facebook Trends for 2019, and More!

How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #117) we’re chatting about all of this and more. * For those launching a new product or tool or even project, Product Hunt can be a serious game-changer in terms of awareness, traffic, feedback, and so much more. * Twitter is a great place to repurpose content. If you’re creating content of any form: videos, b

Influencer Marketing: The A to Z Guide on Getting Started and Calculating ROI

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Neuromarketing: Surprising Facts Businesses and Marketers Should Know

How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS Neuromarketing. Sounds fairly complicated, doesn’t it? Fortunately for marketers and small businesses, it doesn’t have to be. Neuromarketing is when the principles of psychology are applied to marketing research and strategy. Understanding why people make purchasing decisions online and how they respond to various marketing strategies and tactics is a critical component in effectively marketing your own products or serv

Instagram’s Co-Founders Step Down, Vertical Video Gains Momentum, Facebook Launches Stories Ads, and More!

How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #114) we’re chatting about all of this and more: * Instagram’s co-founders are stepping down from their positions at Facebook, sending a shock through the industry. We’re covering what this critical change means for social behemoth. * Vertical video is gaining momentum and now is the time for businesses to jum

How Two Brands Generate Hundreds of Thousands in Revenue on Social Media, Big News from Twitter, New LinkedIn Ad Formats, and More!

How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #113) we’re chatting about all of this and more: * How two brands are using social media, particularly Instagram and Instagram Stories, to generate hundreds of thousands of dollars in revenue and why it may not be as difficult as you think. * Instagram is testing a brand new stand-alone shopping app that could