Instagram Marketing
Instagram Reels are short, entertaining videos on Instagram where you can express your creativity and bring your brand to life. In this post, we'll dive into how you can best use Reels to promote your small business.
Instagram marketing can be…overwhelming (to say the least). It’s become one of the most fruitful social media platforms for small businesses and yet — it’s one of the hardest channels to grow on. So many “hacks to grow on Instagram” are outdated, unrealistic, and sometimes just a bunch of gobbledygook. In this article, I’ll break down how you can form an Instagram marketing strategy that actually works and some handy tips that successful creators and businesses on the platform follow (that you
Imagine growing your Instagram following with $0. Here are 25+ pre-vetted free Instagram tools — photo editing apps, planning tools, analytics, and more.
Carousels have higher engagement than any other Instagram post type. In this guide, we'll give you everything you need to know about carousels and some inspiration to help you get started.
Instagram Live is your direct line to your audience. There’s no interference from the Instagram algorithm, the whole process is interactive, and you move to the top of everyone’s Instagram Stories. Your engaged followers might even get a push notification (if they have them turned on) that you’ve started an Instagram Live. They’re the perfect addition to your social media marketing strategy. The problem? There are no retakes. If you don’t make the live broadcast engaging and fruitful, you risk
In this article, we’ll dive into the Instagram Creator account type, its features, and whether you should use it over any other Instagram account type.
Everything you need to know about shadowbans on Facebook, Instagram, Twitter, YouTube, and TikTok — and how to prevent it from happening to you.
Scrolling on Instagram is a favorite pastime of billions of its users (myself included ✋). But more and more people are logging onto Instagram to search for something particular they need. For GenZ specifically, Instagram is no longer just for cute puppy pictures (although no one would say no to that). It’s actively evolving into a search engine: Almost 40 percent of GenZ go to TikTok or Instagram when looking for a place for lunch, rather than Google Maps, according to a TechCrunch report. Im
You’ve probably spotted the magnifying glass on Instagram before — that’s Instagram’s Explore Page. The feature allows users to discover new content and accounts to follow. Instagram uses this space to curate content including photos, videos, Reels, and Stories based on a person’s activity on Instagram. Instagram uses an algorithm that goes through accounts people follow, what kinds of posts they like, and their search history to make the Instagram Explore Page as custom and exciting as possible
Instagram is particularly well-suited to small business owners who don’t have the time or budget for expensive marketing campaigns. Once you understand some basic Instagram best practices, Instagram can become a key channel for you to grow your small business.
Creating attractive Instagram Stories can be challenging and time-consuming. We’d love to help with that! Get to know Stories Creator and the five free Stories templates we recommend.
Getting started with Instagram marketing isn't as difficult as you might think — and using Instagram can increase sales by improving customer engagement and loyalty.
Getting your Instagram account hacked is a serious situation—there’s no guarantee that you can recover a hacked Instagram account. And even if you eventually regain control, the account recovery process is time-consuming and frustrating. If you use Instagram to promote your business, sell products, and connect with your fans, that could mean going days without access to a crucial social media channel. And since many hackers use the Instagram account to scam other Instagram users, you risk losin
So you’re thinking about switching to an Instagram business profile, but you’re not sure how to do it or why you should? We’ve got you covered.
Unlike regular Stories that disappear after 24hrs, Stories Highlights can live on your Instagram profile permanently. Highlights offer a great opportunity to drive attention to important content and details about your brand.
Everything you need to know to get your Instagram page and posts optimized to drive sales for your business.
Social media will play an increasingly crucial role in supporting small business growth. Here’s how (and why) you should work social media into your plans for 2025 and beyond.