Blog - Page 6

A collection of 2,507 blog posts

Small BusinessOct 9, 2024
I Raised $463,000 With Equity Crowdfunding: What I Wish More Business Owners Knew About This Funding Path

Sachi Singh is the founder and CEO of Rootless, a startup focused on bringing seaweed-powered hormonal health solutions into your daily life.

InstagramOct 8, 2024
How to Schedule Instagram Posts (For Free): Step-by-Step Guide to 2 Options

Exactly how to schedule posts on Instagram to improve your consistency and performance on social media.

FacebookOct 7, 2024
The Ideal Facebook Cover Photo Size and How To Make Yours Stand Out (+ 11 Ideas and Examples)

The exact Facebook cover photo sizes for desktop and mobile, find out how to create a perfect cover photo, and get inspired by winning Facebook cover photo ideas and examples.

OpenOct 4, 2024
Buffer’s Recent Performance and What Our Team Has Been Doing About It

If you use Buffer, you might have experienced us having more downtime than usual recently. We want to start with an apology for not sharing more transparently along the way what’s been happening. We’ve been caught up in the work and haven’t invested enough in communicating with our community, and we’re so sorry about this misstep. We know some of our customers have had a frustrating time using Buffer recently and we need to do better by you.  This past August and September were the months we’ve

How to Find Unlimited Content Ideas for Social Media in 2025

Discover how to find content ideas for your social media posts that get engagement and love from your audience.

The 7 Best Competitor Analysis Tools (+ Their Alternatives)

Here’s a list of the seven best competitor analysis tools to help you get detailed data on your rivals. Use them to find new content ideas and market gaps.

InstagramOct 1, 2024
How to Add a Link to an Instagram Story (+ Examples to Inspire You)

A quick, step-by-step guide on everything you need to know about adding Instagram's link stickers to your stories, plus examples of how brands and creators use them.

Content MarketingSep 30, 2024
6 Psychological Techniques to Help You Write Great Social Media Hooks

Great social media hooks can increase engagement and grow your account. Grab more attention using these hook-writing techniques.

LinkedInSep 26, 2024
How to Become a LinkedIn Top Voice — After the Platform Retires Gold 'Community Top Voice' Badge

Here’s everything you need to know about LinkedIn Top Voices, including why their 'Community Top Voice' program has been retired.

The 29 Best Marketing Resources for Social Media

Social media evolves by the minute. Here are 28 marketing resources that’ll help you keep up with the pace and never miss a beat.

TikTokSep 25, 2024
TikTok Has Landed Me $160K in Brand Partnerships and a 6-Figure Book Deal — Here’s How I Did It

Learn how this founder leveraged her TikTok account for revenue and audience growth while still having time to focus on other aspects of her business.

7 Simple Habits to Help You Get Better at Creating Content More Consistently

Working smarter, not harder, can be an absolute game-changer when it comes to creating content more consistently. There are a host of simple habits you can adopt to lighten the load and make the process of building your social media following so much smoother.

ThreadsSep 16, 2024
I Posted to Threads Consistently for A Month — Here’s What Happened

I experimented with posting consistently to Threads for 30 days. Here's what worked, what didn't and a few handy tips I learned along the way.

Small BusinessSep 12, 2024
3 Ways Any Small Business Owner Can Meaningfully Support Causes and Communities They Care About

Learn how this busy business owner has found easy ways to make meaningful social impact in her community.

LinkedInSep 11, 2024
LinkedIn Learnings: Advice for Growing Your Audience from the Buffer Team

Tried-and-tested LinkedIn creator strategies from the Buffer team after several months of being active on the platform.

Content MarketingSep 10, 2024
Buffer’s Content Calendar Template + How Our Content Team Collaborates

Any content team is only as good as its systems. A strong content team relies on several moving pieces for content planning — new articles, refreshing older content, editing, SEO considerations, social media marketing and other content repurposing. It can be a fast moving machine and without the right systems, it can all fall apart quite easily. Any individuals or team working in content marketing how essential the right tools and templates are for functional content systems. They help keep us

LinkedInSep 9, 2024
LinkedIn’s Video Feed is Here: Here’s How to Create + Share Video on the Platform

An early guide to getting started with video content on LinkedIn — and how to make the most of the boost the platform seems to be giving it right now.

How to Write a Blog Post: A Full Breakdown of How We Do it at Buffer

Are you curious how we write the posts on our blog? Or looking for simple guidance on writing your first blog post? Then this article is for you.

Small BusinessSep 4, 2024
How I Turned My $200-per-Week Side Project Into a 7-Figure Company

Learn the three strategies that have helped this business owner sustainably grow her business over the past 15 years.

LinkedInSep 3, 2024
We Published 400+ LinkedIn Page Posts in the Past Year as a B2B Company — Here Are 9 Tactics That Worked for Us

Over the past year, I’ve shared over 400 posts on LinkedIn, resulting in a 2.5X+ growth in CloudZero’s follower count — all through organic social media. Sometimes, it feels like everyone is leaning into 'unhinged' social media or TikTok—esque videos, but this doesn't align with our brand and values. We want our customers and audience to see us as trusted, reliable, and thoughtful. But just because we're not tapping into all the mindful, demure trends of the moment doesn't mean we can't have so

ToolsSep 2, 2024
The 7 Best Social Media Management Tools in 2025 (+ Their Alternatives)

Save time, automate processes, get in-depth analytics, and more with these best-in-class social media tools for 2025.

AIAug 29, 2024
How I Use AI (Responsibly) to Power My Content Marketing and Triple My Creative Output

Learn how this content marketer uses AI to create more content in less time — without having these AI tools actually write for her.

How to Get Your First 1,000 Followers Across All Major Social Media Platforms: The Ultimate Guide

It might feel like the biggest hurdle to overcome with a new social media account, but there are tried-and-tested tactics that really work. Here’s how you can gain your first 1,000 followers on Facebook, Instagram, TikTok, YouTube, LinkedIn, and more.

FlowAug 27, 2024
5 Powerful Automations for Creators to Streamline Your Content Workflow

In this article, we dive into five key areas where automation can save you time and sanity, helping you focus more on what really matters — bringing your best content to life.