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A collection of 2,596 blog posts
Social media platforms and analytics tools give you lots of metrics to track. But how do you know which ones are right for you — and how to make them work for your social media strategy?
A deep dive into the TikTok algorithm, how it works, and how you can work with it to enhance your visibility and engagement on the platform.
Learn why social media monitoring matters — and pick one of the seven tools from this list to never miss a brand mention again.
I’ve put dozens of AI writing tools to the test — here's a deep dive into my favorite AI writing generators and who I think they’ll be most useful for.
TikTok hashtags can help you boost visibility and reach a broader audience. Learn how to use them with 250 curated examples.
Want to give your Facebook content a boost? Here are all the Meta ad specs and image sizes you need to create Facebook ads that get the job done.
We've rounded up 26 free Instagram tools for creators, marketers, and small businesses
Everything you need to know about selling on Instagram — from the different options for people to buy to tips on making the most of your Instagram sales strategy.
Tried and tested: These AI image generators consistently delivered the best results. Here's a look at how they work, how much they cost, and how they handled a specific prompt.
Everything you need to know about sharing a post to your Instagram Stories (and why it could be great for your reach and engagement).
Looking to kickstart your paid efforts on Instagram? This guide shares how you can run Instagram ads by boosting posts and by using the Meta Ads Manager.
We analyzed over 1 million posts sent through Buffer to pinpoint the best time and day to post on LinkedIn for maximum engagement.
Videos and shorts posted on these days and at these times tend to get higher views.
We analyzed more than 1 million videos sent through Buffer to pinpoint the best time and day to post on TikTok for maximum views.
After some serious hands-on time with Edits by Instagram, here’s my everything guide, from getting started to tips and tricks to take you to the next level.
In this article, we explore the 7 best free hashtag generators to help your posts get discovered.
We analyzed more than 2 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum reach.
An everything guide to getting started with video marketing — from content to equipment to editing, and more. Plus, real-life examples from creators and brands to inspire you.
Want to monetize your TikTok? Learn 10 ways to make money on TikTok in 2025 — with options for new and established creators.
If you’ve followed Buffer for a while, then you know we have a few uncommon approaches to teammate benefits and compensation. The example I’ll dig into today is our “Dependent Grant,” which we launched in 2016. Our Dependent Grant is separate benefit, outside of salary, that we grant teammates who are taking care of and supporting family members. It’s an extra $3,000 USD per year per child, up to four dependents total. This has been one of our most unusual (and at times controversial) benefits
Here's how I prepared for a month's worth of social media content in one day.
Stay consistent and grow your audience on Facebook with these simple, time-saving scheduling tips.
In this beginner’s guide, learn everything you need to know about getting started with Instagram
What Instagram verification is, the two ways to get a blue check, (with and without paying for Meta Verified), plus some FAQs about the process.