Blog - Page 2
A collection of 2,497 blog posts
You want to start creating content on social media, but you don’t know where to begin. This guide will help you draft an action plan!
We share 10+ social media, marketing and creator economy conferences you’ll want on your calendar for 2025.
A social media dashboard is a visual representation of the key metrics that prove the impact of your social media efforts. Here’s how to create one from scratch.
In my three years as a consultant, I've found LinkedIn consistently delivers the highest quality leads with the least ongoing cost — once you understand how to use it effectively.
This article shares tips on making your B2B social content less boring and creating a marketing strategy that drives positive results.
How to source the best audio clips for your TikToks while they’re still popular, plus examples of TikTok sounds with staying power.
We analyzed more than 1 million videos sent through Buffer to pinpoint the best time and day to post on TikTok for maximum views.
After two years of losses, Buffer achieved profitability in 2024 with a net profit of $202,459. Learn about our journey back to profitability, our profit-sharing philosophy, and how we distributed 15% of profits among our 73 team members.
You’re sleeping on a goldmine if you have a business and actively choose not to promote it on TikTok. This article will share exactly how you can get started.
These AI video tools can help you write scripts, generate clips, optimize your editing, and even talk to the camera for you. Here’s a look at some of the best AI video tools I’ve tested, along with how to use them, who they’re best for, and how much they cost.
Our list of 2025 time-saving, productivity-boosting tools every creator needs in 2025
The ins and outs of Instagram Stories, from getting started to advanced strategies that will make your stories stand out on Instagram.
We analyzed 10.2 million posts published to X and Threads in 2024, breaking down their engagement rates, trends, and strengths so you know where to focus your content strategy — and why cross-posting might be the key to maximizing your reach.
We put together this social media checklist to give you a headstart on your content creation in 2025.
Need a little motivation for your social media journey? Buffer's new Streaks feature transforms content creation from a chore into an achievement.
A massive analysis of more than 100,000 Buffer users revealed just how much posting consistently can boost engagement per post.
Stop chasing the tail-end of Instagram audio trends — here are all the methods you can use to find the most popular music and sounds.
We analyzed over 1 million posts sent through Buffer to pinpoint the best time and day to post on LinkedIn for maximum engagement.
Here are 4 promising TikTok alternatives that offer exciting opportunities for creators to grow, experiment, and thrive.
Whether you're dreaming of becoming the next big TikTok star or building a meaningful community on LinkedIn, this plan will get you started.
After a period of inaccessibility for users in the United States, TikTok has started restoring its services.
Instagram Edits is going to be a pretty powerful app for creators. Here's a look at all the features Meta teased in their strategically timed announcement.
In this article, we explore everything you need to know about the ideal length of Instagram Reels and other Instagram content – according to the team themselves.
Social listening is the art and science of monitoring what your buyers and potential customers are saying about. Here are the six best tools that make this job easier.