Blog - Page 2
A collection of 2,507 blog posts
Shorter videos dominate TikTok, but they're generally not the ones with the highest median views and watch time, according to our analysis of 1.1M TikToks.
Instagram has launched a way for users to hit the reset button on their Instagram algorithm — completely wiping the slate clean on their home, reels, and explore feeds.
Looking to kickstart your paid efforts on Instagram? This guide shares how you can run Instagram ads by boosting posts and by using the Meta Ads Manager.
We analyzed more than 1 million Facebook posts sent through Buffer to pinpoint the best time, day, and post format for maximum engagement.
Dive into the engagement patterns we uncovered across X, Threads, and Bluesky and why a one-size-fits-all approach won’t work in 2025.
Over 350 funny, clever, or meaningful Instagram caption ideas for you to use on your next post, along with a guide to creating your own AI caption generator.
Throwing stuff on the wall and seeing what sticks won’t guarantee a positive ROI from your social media efforts. Learn how to build an effective social media strategy from scratch in seven steps.
Instagram analytics can be a goldmine of insights to help you grow. This article will share which metrics you should monitor and the analytics tools that can help.
With the newsletters on this list, you'll be able to stay on top of all developments in social media and learn from amazing experts
Here's why we're introducing a $250 stipend for AI tools and how we expect it to impact our work.
Get insights from real Substack creators to see what’s working, what’s challenging, and how they’re thinking about audience growth and monetization on the platform.
In this guide, learn what’s changed with the Instagram grid, how to optimize your content, and what this means for Buffer users.
Videos and shorts posted on these days and at these times tend to get higher views.
Exactly how to use Instagram Trial Reels, why you should if you’re looking to grow your following on Instagram, and some ideas for your own tests.
We tested 5 AI chatbots to discover which one works best as part of a content creator's workflow. Here are the results.
You want to start creating content on social media, but you don’t know where to begin. This guide will help you draft an action plan!
We share 10+ social media, marketing and creator economy conferences you’ll want on your calendar for 2025.
A social media dashboard is a visual representation of the key metrics that prove the impact of your social media efforts. Here’s how to create one from scratch.
In my three years as a consultant, I've found LinkedIn consistently delivers the highest quality leads with the least ongoing cost — once you understand how to use it effectively.
This article shares tips on making your B2B social content less boring and creating a marketing strategy that drives positive results.
How to source the best audio clips for your TikToks while they’re still popular, plus examples of TikTok sounds with staying power.
We analyzed more than 1 million videos sent through Buffer to pinpoint the best time and day to post on TikTok for maximum views.
After two years of losses, Buffer achieved profitability in 2024 with a net profit of $202,459. Learn about our journey back to profitability, our profit-sharing philosophy, and how we distributed 15% of profits among our 73 team members.
You’re sleeping on a goldmine if you have a business and actively choose not to promote it on TikTok. This article will share exactly how you can get started.