Instagram Stories is quickly becoming one of the go-to marketing channels for some of the world’s top brands.
In fact, they’re seeing so much success that they’ve dedicated an entire position to creating beautiful Stories 5-6 times per week.
Behind those Bustle Instagram Stories?
Hannah also digs into the nitty-gritty of what it takes to produce great content on the platform. A huge thank you to Hannah for jam-packing this episode with actionable wisdom and takeaways for social media managers and marketers alike looking to take their Instagram Stories content to the next level in 2017!
Update: We’re excited to help you create great Instagram Stories content. That’s why we launched Stories Creator, a free, lightweight tool that enables you to create thumb-stopping content for Stories. Check it out today!
This episode is available on:
In this episode, here’s what you’ll learn:
Hannah Caldwell shares her expert insights into how marketers and businesses can create unique and share-worthy Instagram Stories. You’ll also learn tips like:
- The process of creating Stories from start-to-finish
- Ideal length and format of their top Instagram Stories
- Developing content ideas and executing on them consistently
- How Instagram Stories helps to grow your overall Instagram account
- The most important metrics to measure success and growth
3 Key Takeaways for Marketers Looking to Create Quality Instagram Stories for their Brand or Business
In Hannah’s words…
1. Think about what you like to watch
What do you like to watch? That’s a great starting point for you to begin to create relevant and engaging Instagram Stories. And if you’re not within the demographic of your target audience, then you can talk to people who are about what they would like to see.
2. Make sure it feels native to the platform
Make sure that everything feels native and natural to the platform. For example, I use my phone to film and shoot everything for our Stories even though I am not a video producer. That helps it to feel native and organic on Instagram.
3. Let it change and grow
Let your Instagram Stories change and grow as the platform changes and grows. It’s a new thing and they’re launching new features all of the time which is amazing for marketers. Make sure that you move and change with them and adapt to the changing landscape that we’re all a part of.
A Great Moment
“It’s fun for the Instagram Stories to reflect a little bit more of what our site might look like. In other words, the experience you might get on our website is reflected in our Instagram Stories.”
– Hannah Caldwell
Awesome People & Stuff Mentioned in the Show
- Bustle on Instagram
- Hannah Caldwell on Instagram
- Buffer on Instagram
- Bustle Online
- Expert Instagram Stories Tips for Marketers – YouTube
- Canva – Online Design for Professionals
- Everything Marketers Need to Know About Instagram Stories – Buffer Blog
- How 18 Top Brands and Influencers are Using Instagram Stories – Buffer Blog
- Sharing Your Favorite Moments with Instagram Stories – Bustle
- We’ll create Instagram Stories that are anywhere between 5 slides and 30 slides – total. The most important part is that it is based around what type of content it is.
- To produce as much content as we do at Bustle, it’s definitely is a time commitment, but, truly anyone can create beautiful Instagram stories with just a few inexpensive tools.
- Completion rate and direct messages are the metrics that I watch closely and the ones that I really trust. Some days the views are high because we happen to be at the front of someone’s feed that day because of how the algorithm works.
- We’re trying to create content that we want to be watching. Our own employees at Bustle are the target audience, so we try to create Stories that we as a team would watch. And also, we want to have a direct link to our users through messages and connections.
- You have to think about the platform and you have to consider what it allows you to do and what it doesn’t allow you to do. So if you only have 10-15 second clips, community well within that 15 seconds.
How to Say Hello to Hannah (and us)
Thanks for listening! We’d love to connect with you at @buffer on Twitter or with the hashtag #bufferpodcast.
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About the Show
The Science of Social Media is a podcast for marketers and social media managers looking for inspiration, ideas, and results for their social media strategies. Each week, we interview on