Buffer in 2016 from A to Z

Let's go!

A

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Airplanes

880 flights

We've been fortunate to do a lot of travel as a team. This year we've been on 880 flights! Many of our teammates choose to work from different cities throughout the year, and once a year we all fly to the same city for a retreat.

B

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Babies

6 Buffer babies

We welcomed 6 Buffer babies to our family in 2016. We love seeing them pop up in our video meetings and seeing them in Buffer onesies!

Ivy
Leo
Leo
Nicholas
Remy
Zane

C

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Customers

23,485 new customers in 2016

We're grateful for the many wonderful customers we have at Buffer. This year, we were honored to welcome over 1 million new users. Here's the breakdown: 1,055,575 new signups on our Individual plan, 21,310 customers on our Awesome Plan, and 2,175 on Buffer for Business.

D

for

Dans and Daves

10% of our team is named Dan or Dave

The most popular names at Buffer are Dan/Daniel and Dave/David β€” four teammates each!

E

for

Emojis

Top three emojis used by Bufferoos: πŸ˜ƒ 😊 πŸ‘

Top three emojis used by customers: 😍 πŸ˜‚

We're all huge emoji fans at Buffer β€” and it's neat to see our customers love β€˜em, too! In the last 90 days alone, Buffer customers have sent 129,000 😍. Wow!

F

for

Family

122 family members of our teammates

There are 54 significant others at Buffer, and we love having them as part of team activities. We even had 12 partners and 3 kids come on this year's retreat to Hawaii! Just recently, we created a Buffer Family and Friends Slack Channel and already have 86 people in it!

Read more about family at Buffer

G

for

GIFs

4,953 GIFs sent this year within our team Slack

We love how GIFs allow us to express reactions and emotion online, and we use them a lot in our team Slack. Our customers like them too! This year, 1,793,205 GIFs were posted through Buffer.

H

for

Happiness

182,792 customer support emails sent by our Happiness team

We love hearing from our customers and getting the chance to help out, learn from, and celebrate their social media success. We were delighted to know: for the 182,792 support emails we sent, customers were kind to give us 94% positive feedback!

I

for

Inclusivity

7 inclusivity events

Inclusivity and diversity are values we all feel very strongly about at Buffer. We dove in deeply this year to focus both, creating the role of our first-ever Inclusivity Catalyst and getting involved with 7 events that actively promoted diversity, including sponsoring #WOCinTech photoshoot and 2020Shift's More Than Code program.

Read more about inclusivity at Buffer

J

for

Journeys

24 new "Buffer journeys"

We love to think of working at Buffer as a journey we are all on together. We're lucky to have amazing people on the Buffer team β€” we have 24 more teammates at Buffer than this time last year which brings us to a total of 78 teammates.

K

for

Kindle books

Over 1,366 Kindle books read by our team!

With our focus on self improvement, we encourage lots of reading on the Buffer team by gifting each new teammate and their significant other a Kindle and unlimited books.

In total, the team read 1,366 books on their Kindles this year! πŸ“š That's about 17 books per person!

Read more about our Buffer perks

L

for

Languages

20 languages

We speak 20 languages as a collective team β€” English πŸ‡ΊπŸ‡Έ, Spanish πŸ‡ͺπŸ‡Έ, Mandarin πŸ‡¨πŸ‡³, Afrikaans πŸ‡ΏπŸ‡¦, just to name a few. Plus, we write two dead languages (ancient Egyptian πŸ‡ͺπŸ‡¬ and ancient Greek πŸ‡¬πŸ‡·)! We work and live distributed across 17 countries and 50 cities.

M

for

Minimum Vacation

3 weeks of minimum vacation per teammate

Vacation, time off, and time to reflect are key for us at Buffer. This year, we decided to begin offering minimum vacation recommendations to encourage every Bufferoo to take off at least 3 weeks in a year.

Read more about Minimum Vacation at Buffer

N

for

Networks

We added Instagram

Being up to date with emerging networks is important to us at Buffer, that's why we are so excited to have added Instagram in 2016. Since the launch in July, 161,492 people have connected an Instagram profile.

Read more about our Instagram announcement

O

for

Offices

Buffer has no office

2016 marks the first full year we've been without an office at Buffer! We're a fully remote team of 78 β€” some people work from home, others from coworking spaces and coffee shops, and others choose a life of being a digital nomad. We even have someone working from an RV driving across the United States! πŸ˜ƒ

Read more about our choice to go office-less

P

for

Podcast

2 podcasts, 154,007 listens

This year has been a year of experimentation with podcasting for us. As a team of podcasting fans, we were pumped to launch two of our own this year. We kicked off the work with CultureLab and have since started the Science of Social Media. We're grateful to have seen a total of over 154,007 downloads this year!

Listen to the latest podcast episode

Q

for

Queue

261,419,836 posts sent through Buffer

The queue is at the core of the Buffer product and where you store social updates before they're posted for you. There has been a lot of Buffering in 2016 β€” over a quarter of a billion posts total! Here's the breakdown by social network:

  • Twitter: 154,931,876
  • Facebook: 58,427,048
  • Google+: 21,622,057
  • LinkedIn: 17,126,024
  • Instagram: 6,724,039
  • Pinterest: 2,588,792

R

for

Revenue

$12.4M in annual revenue

We reached an exciting milestone for the team in May of this year: $10 million in annual recurring revenue! It is currently at $12.4M and you can follow along with all of our metrics live in our transparent revenue dashboard!

See the revenue dashboard

S

for

Swag

17,159 pieces of swag

We. love. swag. This year, we've sent: 1,294 cards, 530 t-shirts, 15,000 stickers, 254 Moleskines, 62 pairs of socks, 17 water bottles, 2 pizzas with the Buffer logo, a pack of Jolly Ranchers, and a bowling set!

Read more about swag at Buffer

T

for

Transparency

3 new transparency initiatives

This year we launched our Transparent Product Roadmap, our Social Blog editorial board, and (re-launched) monthly reports on our blog about each area within Buffer!

See all of our transparency projects

U

for

Updates

3,749 updates to the Buffer codebase

This year there have been lots of changes β€” big and small β€” to the Buffer platform. In total, our engineering team has made 3,749 updates to the code across web, iOS, and Android!

V

for

Virtual hugs

Over 2,051 virtual hugs

Since we're a fully remote team, we send lots of virtual hugs. Combining the use of the word "hug" in Slack and the use of the hugging emoji πŸ€—, we've sent over 2,051 long distance, virtual hugs!

W

for

Workplace culture

12 new workplace culture experiments

Our People team kicked off 12 new experiments to improve our team cohesion and culture this year. A few of these experiments include: a weekly impromptu video chat for anyone to join, creating team quizzes to get to know each other better, and starting a #water-cooler channel in Slack! We're always working hard to keep our remote team together.

Read more about these experiments

X

for

Xmas

The merriest (and slowest) day of the year for Buffered posts

With folks enjoying the holidays, we historically see 38.4% fewer posts sent via Buffer on December 25! We're so happy to see that people are spending time being present around the holidays. We'll be doing the same β€” this year, for the first time, we are closing Buffer's virtual doors for two days on December 26 and January 2.

Read more about holidays and startups

Y

for

Years

Buffer is 6 years old this year

This year, we celebrated Buffer's 6th birthday on November 30th! We're so grateful to have the incredible support of our community and team these past six years to make Buffer possible.

Read more about learnings from starting Buffer

Z

for

Zoom

1,517,344 minutes on Zoom

We use Zoom to have virtual meetings for standups, syncs, and saying hi. In 2016, we spent over 1.5 million minutes on video calls! We've also created 3,136 threads on Discourse β€” a forum tool we use instead of company emails.

Read more about the tools we use

Thank you!

Thank you for joining us to celebrate 2016! We're immensely grateful to have you on this journey with us and so eager to continue our mission of helping people have a greater voice on social media and creating a workplace of the future, in 2017.

Joel and the Buffer team

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