Podcasts

A collection of all Buffer Podcasts

FlowFeb 14, 2024
20+ Podcasts You’ll Want in Your Feed in 2024

Check out the 25 best podcasts for creators, marketers, small business owners and anyone looking to up their social media.

FlowOct 5, 2023
Here’s How This Creator Has A #1 Podcast While Working Full Time (At Buffer)

In this article, we dive into podcaster and Bufferoo Phill Agnew's strategies that can help you grow an engaged audience, no matter the format.

Why Damian Fagon Wants More Black People to Become Cannabis Farmers

Damian shares his journey from hemp farmer, to teacher, to business accelerator leader, and the economics behind why he focuses so hard on encouraging people to become hemp farmers.

FlowDec 14, 2021
Inside Sabai Design’s Sustainability Approach to Building a Business

It’s hard to overstate the importance of furniture in our lives. We literally live our life on furniture, yet often don’t realize the impact our chosen furnishings have on the planet in terms of chemicals, greenhouse gasses, and material waste. Phantila Phataraprasit learned about sustainability early in life and wanted to build the kind of sustainable brand she’d be proud to shop at, so she decided to do something about it and co-founded Sabai Design , a sustainable fur

FlowDec 7, 2021
Why Zingerman’s Teaches All Employees About Cash Flow, Revenue, Depreciation, and Expense Management

Featuring insights from Buffer’s Small Business, Big Lessons podcast episode six and the accompanying unpublished interview, Zingerman’s co-founder Ari Weinzweig shared the company’s founding story and how open book management unlocked new scaling opportunities for the company.

Why Wildbit’s Belief that Businesses are Imaginary Could Become the Future of Work

Featuring insights from Buffer’s Small Business, Big Lessons podcast episode five, and the accompanying unpublished interview, Natalie shared Wildbit’s journey from a growth-focused business machine to a company that’s excited to find ways to work less.

What Employee Ownership Means for Trident Cafe and Booksellers

Featuring insights from Buffer’s Small Business, Big Lessons podcast episode four, and the accompanying unpublished interview, multiple employee-owners of the Trident shared why the bookstore moved to employee ownership and how the shift positively impacted the business.

The Motivation that Led Paynter Jacket Co to Build in Public

Before they ever made a single jacket, Paynter Jacket Co. founders Becky Okell and Huw Thomas talked about iconic jackets on Instagram. To their followers, it was a community to talk about all things jackets. To Becky and Huw, it was product development research. But to the startup world, it’s simply called “building in public.” Originally driven by passion, building in public became Paynter’s recipe for success: By the time the duo launched the first Paynter jac

#no-ctaOct 25, 2021
How Chocolate Saved Shawn Askinosie

Featuring insights from Buffer’s Small Business, Big Lessons podcast episode one, and the accompanying unpublished interview, Shawn explained how chocolate saved his life - and how he’s using his chocolate business to help others thrive as well.

The Best Instagram Stories of 2019

Instagram Stories was one of the most dynamic social media channels in 2019. So much happened with Stories — from new developments with the product to strong returns on Stories ads and organic reach. Over 500 million people use Instagram Stories every day. I’m definitely among that group. And at Buffer, Stories has been a major focus in 2019 as well.

Why social commerce will rule social media in 2020

Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. Get all the details here.

Breaking BrandNov 26, 2019
Next Up

After launching its first brand to market, the team reflects on the journey and what’s next for Pattern.

Breaking BrandNov 19, 2019
Equal Parts

Inspiration doesn’t always come from obvious places. Can 70’s jazz music encourage a culinary revolution?

Brand Secrets for Standing Out in a Crowded World

These days, we live in a world of infinite supply… In just a few clicks, anyone can start a business. Anyone can create products, build an online store, publish ads, and reach an audience online. This means that every market is becoming flooded with businesses offering similar products, features, and solutions. So to stand out you need to have a brand that your customers connect with, and care about deeply. In this post, we’ll be sharing some tips and strategies to help you to build your bran

The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. In this blog post, we’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an up

Breaking BrandNov 12, 2019
Enjoy Daily Life

Slow down. Pause. Step Back. The road to launch isn’t always straight.

Breaking BrandNov 6, 2019
The Major Leagues

Rediscovering the joy in everyday moments pulls the team towards a new mission.

Breaking BrandNov 6, 2019
Gin Lane

With their agency at the forefront of its industry, success wasn’t quite what it seemed.

A Crash Course in Custom Audiences for Your Social Media Ads

When you want to get your message in front of the right people on social media , where do you turn? More and more, brands and businesses are turning to social ads and custom audiences. You can do a lot of awesome, targeted messaging by focusing on the right audiences with your ads — whether you’re talking to a group of customers, a

The Keys to Epic Engagement on Social Media

It doesn’t get much better than a moment of delight on social media. We love the brands who deliver these moments to customers (as customers of some of these brands, we particularly love when it happens to us). And we aim to deliver delight on a regular basis when we interact with Buffer customers online, too. Social media engagement seems like a slam dunk strategy. Everyone should be doing it, right? But it certainly comes with its blind spots and questions. Should you be replying to everyon

News Roundup: The Future of Facebook, Pinterest’s Latest Changes, the Most Popular Stories, and More

As ever, a ton is happening in the world of social media , and it can be hard to catch every story. So we want to highlight some of the biggest news items from recent weeks that might impact your social media marketing . We’ll touch on Facebook’s most recent product

Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

10 billion. That’s the number of videos people watch on Snapchat every day. The same potential consumption (maybe more) exists for Instagram Stories —  quick videos and photos that disappear after 24 hours, just like Snapchat, but with an audience of 500 million users. Does that sound like a channel worth exploring? We

The Science Behind the Best Instagram Bios

Small-but-powerful. Front-and-center. Instagram bios are well worth the time and investment to write well and test often. They’re one of the most visible descriptions of who you are and what you’re about! We’ll sort out all the best practices, design tips, and strategies that the top brands and profiles are using today. Should you go highly descriptive of what you do, or keep it loose and aspirational? Should you include contact info? hashtags? emoji? And how often should you update it? We’l

Inside the Facebook Ads of Your Competitors: How to Research, What to Learn

If you’re looking for inspiration for your next great Facebook ad, then we’ve got you covered with this post! We’re diving into the Facebook Ad Library to give you tips on how to research the ads of your competitors and how to find inspiration from some of the most creative and effective Facebook advertisers out