Real-life marketing stories, trends, and strategies from social media’s most engaging brands. Find out what social media strategies are working today and how to drive meaningful engagement, activity, and results from social media.

FlowDec 2, 2024
40 Free High-Quality Social Media Icon Sets For Your Website

Discover 40 free, high-quality social media icons to elevate your website's design. From minimalist to creative and colorful, find the perfect icon set that matches your brand's style.

FlowNov 26, 2024
7 Best Link in Bio Tools for Your Social Media

Link in bio tools help you collate multiple URLs in one place so you can add them in your social media bio. Here are the best software for unique use cases.

FlowNov 25, 2024
How to Add a Link to Your TikTok Bio (+ What to Do If You Can't)

All the requirements you need to meet to add a link to your bio on TikTok, how to add your link, plus solutions if the link in bio feature isn't working for you.

FlowNov 25, 2024
Influencer Marketing 101: The 9-Step Guide to Forming Your Strategy (+ Expert Tips)

Learn the basics of influencer marketing and how to create a winning strategy with this step-by-step guide for beginners (including tips from the experts).

FlowNov 21, 2024
The Weekly Scroll by Buffer: 22.11.24

Tips, news & Buffer updates for your social media journey

FlowNov 21, 2024
Bluesky Isn’t Like Other Social Networks: Here’s How to Get Set Up

In this article, we cover how to use Bluesky as well as some tips to get started sharing your posts on the platform.

FlowNov 13, 2024
9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Black Friday and Cyber Monday marketing guidance to help you stand out from the crowd in 2024 — complete with tried-and-tested examples.

FlowNov 12, 2024
21+ Free Stock Image Sites to Find Photos (+ for Commercial Use)

Must-bookmark sites and tools to help you find free, high-quality images for your social media and marketing content

FlowNov 12, 2024
‘Your Brand is a Solar System’: Gigi Robinson on the Evolution of her Creator Niche

One of the key reasons Gigi believes she has been so successful at maintaining follower growth flies in the face of ‘traditional’ social media advice: evolving her business into other areas, rather than sticking to one niche.

FlowNov 11, 2024
How to Go Viral on TikTok: 10 Actionable Tips (With Examples)

There are various strategies to increase your chances of achieving viral success on TikTok. This article will share 10 such tips.

FlowNov 7, 2024
How to Perform a Competitor Analysis (with Examples and Template)

Get a full competitive analysis framework that's been real-world tested, and learn the tips and tricks for capturing competitor data and conducting research

FlowNov 6, 2024
I’ve Never Offered a Black Friday Sale — Here’s What My Boutique Does Instead to Have a Six-Figure Weekend

Emily Grey knew her small boutique couldn’t compete with other sales on Black Friday, so she decided to try something completely different for her holiday promotion. Learn why it’s helped her business succeed year after year, and how you can approach the holiday season differently.

FlowNov 5, 2024
How to Get More Views on Your YouTube Videos: 13 Tips (With Examples)

Trying to get more views on YouTube can feel like screaming into the void. In this article, I’ll share 13 actionable strategies to get more views on YouTube.

FlowOct 31, 2024
29 Scroll-Stopping Instagram Post Ideas to Fill Your Content Calendar

Get unstuck with 29 creative Instagram post ideas and examples from brands and creators who are nailing it.

FlowOct 30, 2024
Meta Ad Library 101: 7 Ways to Use the Facebook Ad Library to Improve Your Ads

The Meta ad library is a database of all the ads running on Meta’s platforms. Here’s a guide on using this tool effectively.

FlowOct 29, 2024
10 Simple Tips to Increase Your Instagram Engagement

Instagram engagement goes beyond the simple metric of follower count – here are 10 tips to increase it.

FlowOct 24, 2024
7 Tips for Managing Multiple Social Media Accounts Like a Pro

This article shares seven strategies you can use — with software recommendations — to manage multiple social media accounts effectively.

FlowOct 23, 2024
Data Shows Instagram Reels are Best For Reach — But Not Engagement

A deep dive from our data scientist has uncovered some fascinating patterns in Instagram reach and engagement — and how they've evolved over the years.

FlowOct 17, 2024
3 Nonprofit Marketing Tactics That Every Small Business Should Try

Learn three nonprofit marketing tactics for your small business.

FlowOct 16, 2024
What You Need to Know About Instagram Broadcast Channels (+ How to Create Them)

Instagram Broadcast Channels offer a unique way to connect with your most engaged followers. Here's everything you need to know about creating yours.

FlowOct 15, 2024
How 1.2 Million Posts Created with Buffer’s AI Assistant Performed vs Human-Only — and What That Means for Your Content

We analyzed engagement rates across Facebook, LinkedIn, Pinterest, Threads, TikTok, Twitter, and YouTube to discover how AI-assisted content performs compared to human-only content in terms of engagement.

FlowOct 10, 2024
How to Craft a Winning About Us Page: 10 Real Examples for Creators and Small Businesses

Your ‘About Us’ page helps your audience connect with your brand on a deeper level. Here are the ten best About Us pages of creators and small businesses to take inspiration from.

FlowOct 9, 2024
I Raised $463,000 With Equity Crowdfunding: What I Wish More Business Owners Knew About This Funding Path

Sachi Singh is the founder and CEO of Rootless, a startup focused on bringing seaweed-powered hormonal health solutions into your daily life.

FlowOct 8, 2024
How to Schedule Instagram Posts (For Free): Step-by-Step Guide to 2 Options

Exactly how to schedule posts on Instagram to improve your consistency and performance on social media.