Social Media Marketing - Page 5

A collection of posts on Social Media Marketing

Published

Trying to stay consistent on social? Buffer’s new weekly goals and optimal posting times make it easier to show up on social, even when you’re busy. Set your goal, and we’ll handle the rest.

Reading time3 minute read

Published

Is there a secret to getting your content seen by as many people as possible? Here’s everything we know about how the Facebook algorithm works and how you can get your content the reach it deserves.

Reading time15 minute read

Topic
Data
Published

We dug into the engagement rate data of eight social media platforms.

Reading time12 minute read

Published

Social media analytics can be a goldmine of insights to inform your strategy. But how do you stitch them together? Here are 11 social media analytics tools that can help.

Reading time16 minute read

Topic
TikTok
Published

Here’s how to edit TikTok videos and tips for making your next video the best yet.

Reading time8 minute read

Published

Real-life social media campaign examples from trailblazing brands to inspire your next big project.

Reading time12 minute read

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The sizes of every single image you'll need on all the major social networks, including Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, Bluesky, and Pinterest.

Reading time14 minute read

Published

Here’s what happened when I committed to LinkedIn consistency — plus the surprising insights and actionable lessons you can apply to your LinkedIn strategy.

Reading time6 minute read

Published

Our new Feeds feature brings content from your favorite websites directly into your account. Discover fresh ideas for your next post without leaving Buffer.

Reading time2 minute read

Published

Without engagement, social media is just media. In this article, you’ll learn nine actionable and authentic ways to boost your content’s engagement.

Reading time12 minute read

Topic
TikTok
Published

Shorter videos dominate TikTok, but they're generally not the ones with the highest median views and watch time, according to our analysis of 1.1M TikToks.

Reading time7 minute read

Published

We analyzed more than 1 million Facebook posts sent through Buffer to pinpoint the best time, day, and post format for maximum engagement.

Reading time11 minute read

Topic
Data
Published

Dive into the engagement patterns we uncovered across X, Threads, and Bluesky and why a one-size-fits-all approach won’t work in 2025.

Reading time6 minute read

Published

Over 350 funny, clever, or meaningful Instagram caption ideas for you to use on your next post, along with a guide to creating your own AI caption generator.

Reading time19 minute read

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Get insights from real Substack creators to see what’s working, what’s challenging, and how they’re thinking about audience growth and monetization on the platform.

Reading time15 minute read

Published

In this guide, learn what’s changed with the Instagram grid, how to optimize your content, and what this means for Buffer users.

Reading time4 minute read

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Exactly how to use Instagram Trial Reels, why you should if you’re looking to grow your following on Instagram, and some ideas for your own tests.

Reading time9 minute read

Published

You want to start creating content on social media, but you don’t know where to begin. This guide will help you draft an action plan!

Reading time13 minute read

Published

We share 10+ social media, marketing and creator economy conferences you’ll want on your calendar for 2025.

Reading time8 minute read

Published

A social media dashboard is a visual representation of the key metrics that prove the impact of your social media efforts. Here’s how to create one from scratch.

Reading time11 minute read

Published

This article shares tips on making your B2B social content less boring and creating a marketing strategy that drives positive results.

Reading time14 minute read

Topic
TikTok
Published

You’re sleeping on a goldmine if you have a business and actively choose not to promote it on TikTok. This article will share exactly how you can get started.

Reading time13 minute read

Topic
Tools
Published

Our list of 2025 time-saving, productivity-boosting tools every creator needs in 2025

Reading time9 minute read

Topic
Data
Published

We analyzed 10.2 million posts published to X and Threads in 2024, breaking down their engagement rates, trends, and strengths so you know where to focus your content strategy — and why cross-posting might be the key to maximizing your reach.

Reading time6 minute read