Blog - Page 3

A collection of 2,590 blog posts

Social Media Engagement: 9 Ways to Boost Yours + Why it Matters

Without engagement, social media is just media. In this article, you’ll learn nine actionable and authentic ways to boost your content’s engagement.

PinterestMar 20, 2025
How to Get More Followers on Pinterest: 20 Ways to Grow in 2025

More followers on Pinterest could mean a boost in subscribers, sign-ups, sales, brand awareness, and more. Here are 20 practical tips you can start using today.

LinkedInMar 19, 2025
How I Landed My First LinkedIn Brand Partnership (and How You Can Too)

A transparent look into how I landed my first LinkedIn brand partnership – plus expert advice on how you can land yours.

FlowMar 18, 2025
30+ Best Podcasts for Creators, Marketers, and Social Media Managers in 2025

Check out the 25 best podcasts for creators, marketers, small business owners and anyone looking to up their social media.

TikTokMar 17, 2025
Longer TikToks Get More Views — Data Shows Best TikTok Video Length

Shorter videos dominate TikTok, but they're generally not the ones with the highest median views and watch time, according to our analysis of 1.1M TikToks.

InstagramMar 13, 2025
How to 'Reset' Your Instagram Algorithm When Your Feed Needs a Fresh Start

Instagram has launched a way for users to hit the reset button on their Instagram algorithm — completely wiping the slate clean on their home, reels, and explore feeds.

FacebookMar 11, 2025
Best Time to Post on Facebook: We Analyzed 1 Million Posts

We analyzed more than 1 million Facebook posts sent through Buffer to pinpoint the best time, day, and post format for maximum engagement.

DataMar 10, 2025
We Analyzed 1.7M Posts from X, Threads, and Bluesky: Here’s What We Learned

Dive into the engagement patterns we uncovered across X, Threads, and Bluesky and why a one-size-fits-all approach won’t work in 2025.

InstagramMar 6, 2025
350+ Instagram Caption Ideas to Make Your Own (+ Write Yours with AI)

Over 350 funny, clever, or meaningful Instagram caption ideas for you to use on your next post, along with a guide to creating your own AI caption generator.

How to Create a Social Media Marketing Strategy in 7 Steps

Throwing stuff on the wall and seeing what sticks won’t guarantee a positive ROI from your social media efforts. Learn how to build an effective social media strategy from scratch in seven steps.

InstagramMar 4, 2025
6 Instagram Analytics Tools That Will Help You Grow Your Audience in 2025

Instagram analytics can be a goldmine of insights to help you grow. This article will share which metrics you should monitor and the analytics tools that can help.

15+ Newsletters for Creators and Marketers in 2025

With the newsletters on this list, you'll be able to stay on top of all developments in social media and learn from amazing experts

OpenFeb 28, 2025
We Added a $250 AI Tools Stipend for the Buffer Team: Here’s Why

Here's why we're introducing a $250 stipend for AI tools and how we expect it to impact our work.

How to Use Substack: Lessons from What's Working for Creators

Get insights from real Substack creators to see what’s working, what’s challenging, and how they’re thinking about audience growth and monetization on the platform.

InstagramFeb 26, 2025
Instagram’s Grid Just Changed — Here’s What You Need to Know

In this guide, learn what’s changed with the Instagram grid, how to optimize your content, and what this means for Buffer users.

InstagramFeb 24, 2025
I Can’t Get Enough of Instagram Trial Reels — Here’s How I Use Them for Best Results

Exactly how to use Instagram Trial Reels, why you should if you’re looking to grow your following on Instagram, and some ideas for your own tests.

AIFeb 20, 2025
5 AI Chatbots Tested: Which One Works Best for Content Creators?

We tested 5 AI chatbots to discover which one works best as part of a content creator's workflow. Here are the results.

How to Create Content for Social Media: A Simple 6-Step Guide

You want to start creating content on social media, but you don’t know where to begin. This guide will help you draft an action plan!

10+ Social Media, Marketing, and Creator Economy Conferences to Attend in 2025

We share 10+ social media, marketing and creator economy conferences you’ll want on your calendar for 2025.

Social Media Dashboard: Why You Need One and How to Create It

A social media dashboard is a visual representation of the key metrics that prove the impact of your social media efforts. Here’s how to create one from scratch.

LinkedInFeb 13, 2025
LinkedIn is my #1 Source of New Clients as a Consultant — Here's My Exact Process

In my three years as a consultant, I've found LinkedIn consistently delivers the highest quality leads with the least ongoing cost — once you understand how to use it effectively.

How to Use Social Media as a B2B Company

This article shares tips on making your B2B social content less boring and creating a marketing strategy that drives positive results.

ResourcesFeb 11, 2025
How to Find Trending TikTok Sounds While They’re Still Popular (+ 12 of the Best)

How to source the best audio clips for your TikToks while they’re still popular, plus examples of TikTok sounds with staying power.

OpenFeb 7, 2025
Returning to Profitability: Buffer's 2024 Profit Share & Formula

After two years of losses, Buffer achieved profitability in 2024 with a net profit of $202,459. Learn about our journey back to profitability, our profit-sharing philosophy, and how we distributed 15% of profits among our 73 team members.