Blog - Page 3

A collection of 2,517 blog posts

OpenFeb 28, 2025
We Added a $250 AI Tools Stipend for the Buffer Team: Here’s Why

Here's why we're introducing a $250 stipend for AI tools and how we expect it to impact our work.

How to Use Substack: Lessons from What's Working for Creators

Get insights from real Substack creators to see what’s working, what’s challenging, and how they’re thinking about audience growth and monetization on the platform.

InstagramFeb 26, 2025
Instagram’s Grid Just Changed — Here’s What You Need to Know

In this guide, learn what’s changed with the Instagram grid, how to optimize your content, and what this means for Buffer users.

InstagramFeb 24, 2025
I Can’t Get Enough of Instagram Trial Reels — Here’s How I Use Them for Best Results

Exactly how to use Instagram Trial Reels, why you should if you’re looking to grow your following on Instagram, and some ideas for your own tests.

AIFeb 20, 2025
5 AI Chatbots Tested: Which One Works Best for Content Creators?

We tested 5 AI chatbots to discover which one works best as part of a content creator's workflow. Here are the results.

How to Create Content for Social Media: A Simple 6-Step Guide

You want to start creating content on social media, but you don’t know where to begin. This guide will help you draft an action plan!

10+ Social Media, Marketing, and Creator Economy Conferences to Attend in 2025

We share 10+ social media, marketing and creator economy conferences you’ll want on your calendar for 2025.

Social Media Dashboard: Why You Need One and How to Create It

A social media dashboard is a visual representation of the key metrics that prove the impact of your social media efforts. Here’s how to create one from scratch.

LinkedInFeb 13, 2025
LinkedIn is my #1 Source of New Clients as a Consultant — Here's My Exact Process

In my three years as a consultant, I've found LinkedIn consistently delivers the highest quality leads with the least ongoing cost — once you understand how to use it effectively.

How to Use Social Media as a B2B Company

This article shares tips on making your B2B social content less boring and creating a marketing strategy that drives positive results.

ResourcesFeb 11, 2025
How to Find Trending TikTok Sounds While They’re Still Popular (+ 12 of the Best)

How to source the best audio clips for your TikToks while they’re still popular, plus examples of TikTok sounds with staying power.

OpenFeb 7, 2025
Returning to Profitability: Buffer's 2024 Profit Share & Formula

After two years of losses, Buffer achieved profitability in 2024 with a net profit of $202,459. Learn about our journey back to profitability, our profit-sharing philosophy, and how we distributed 15% of profits among our 73 team members.

TikTokFeb 6, 2025
TikTok for Business: The Ultimate Playbook for 2025

You’re sleeping on a goldmine if you have a business and actively choose not to promote it on TikTok. This article will share exactly how you can get started.

AIFeb 5, 2025
The 7 Best AI Video Generators for Creators and Marketers, Tried and Tested

These AI video tools can help you write scripts, generate clips, optimize your editing, and even talk to the camera for you. Here’s a look at some of the best AI video tools I’ve tested, along with how to use them, who they’re best for, and how much they cost.

ToolsFeb 4, 2025
9 Time-Saving Tools to Support Creators in 2025

Our list of 2025 time-saving, productivity-boosting tools every creator needs in 2025

InstagramFeb 4, 2025
Instagram Stories: The Complete Guide to Using IG Stories to Boost Engagement + Reach

The ins and outs of Instagram Stories, from getting started to advanced strategies that will make your stories stand out on Instagram.

DataFeb 3, 2025
Threads Drives 73.6% More Engagement Than X — Here’s What You Need to Know

We analyzed 10.2 million posts published to X and Threads in 2024, breaking down their engagement rates, trends, and strengths so you know where to focus your content strategy — and why cross-posting might be the key to maximizing your reach.

Your 2025 Social Media Checklist: Start the Year Strong

We put together this social media checklist to give you a headstart on your content creation in 2025.

Buffer NewsJan 29, 2025
Introducing Streaks: Your Path to Social Media Consistency

Need a little motivation for your social media journey? Buffer's new Streaks feature transforms content creation from a chore into an achievement.

Consistent Posting Means 5x More Likes, Comments, and Shares: Study

A massive analysis of more than 100,000 Buffer users revealed just how much posting consistently can boost engagement per post.

InstagramJan 28, 2025
How to Find Trending Audio on Instagram in 2025 (+ 17 Tracks to Use Right Now)

Stop chasing the tail-end of Instagram audio trends — here are all the methods you can use to find the most popular music and sounds.

TikTokJan 23, 2025
4 TikTok Alternatives to Consider

Here are 4 promising TikTok alternatives that offer exciting opportunities for creators to grow, experiment, and thrive.

CreatorJan 22, 2025
Become a Social Media Creator in 2025: Your 9-Step Plan

Whether you're dreaming of becoming the next big TikTok star or building a meaningful community on LinkedIn, this plan will get you started.

TikTok in the U.S.: What We Know & What It Means For Your Buffer Account

After a period of inaccessibility for users in the United States, TikTok has started restoring its services.