All posts
A collection of 2,447 blog posts
- Topic
- Creator
- Published
Our team of experienced creators at Buffer share their advice on starting to post on social media.
Reading time11 minute read
- Topic
- Published
When creators reply on Instagram, their posts perform better relative to their own baseline, according to a study of more than 700K posts.
Reading time7 minute read
- Published
This article shares seven strategies you can use — with software recommendations — to manage multiple social media accounts effectively.
Reading time10 minute read
- Topic
- Threads
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Here’s a round-up of everything we know about how the Threads algorithm works, along with a few predictions for the future.
Reading time13 minute read
- Topic
- Creator
- Published
Dive into the forces shaping social media in 2026 and what they could mean for creators.
Reading time15 minute read
- Topic
- Published
We analyzed more than 2 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum reach.
Reading time16 minute read
- Published
In this article, we’ll walk you through everything you need to know about creating and using GIFs effectively.
Reading time14 minute read
- Topic
- Content Marketing
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Creating content once shouldn’t mean using it once. This article answers key repurposing questions, then shows how to turn long- and short-form content into more — without more work.
Reading time16 minute read
- Published
Gabriela Zedán breaks down why community is more important than ever.
Reading time7 minute read
- Topic
- Published
Everything you need to know about Twitter analytics, including how to find key metrics and how to use them to make smarter decisions.
Reading time15 minute read
- Topic
- Bluesky
- Published
In this article, we’ll walk you through setting up Bluesky and share some tips to help you get started posting on the platform.
Reading time11 minute read
- Topic
- Bluesky
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Bluesky is a decentralized text-based social media platform. Here's your 101.
Reading time8 minute read
- Topic
- Buffer News
- Published
See everything Buffer shipped in 2025: a unified comment inbox, bulk scheduling, LinkedIn analytics, dark mode, a redesigned iOS app, and more for creators, small businesses, and agencies.
Reading time6 minute read
- Published
In this guide, I’ll share data-backed tips on how often you should post on the most popular social media platforms.
Reading time10 minute read
- Topic
- Published
Everything you need to know about Instagram for business — profile setup, content formats, growth strategy, insights, and Instagram ads.
Reading time15 minute read
- Topic
- Buffer News
- Published
Join us for 30 days to post consistently to social media!
Reading time3 minute read
- Published
Here's how our 2025 predictions panned out.
Reading time10 minute read
- Topic
- TikTok
- Published
An up-to-date list of the most viral songs and sounds on TikTok in February 2026 — and how to use them to boost your content.
Reading time8 minute read
- Topic
- Analytics
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If you’ve ever wondered how your brand really stacks up, these social media benchmarks will help you understand what “good” looks like.
Reading time13 minute read
- Topic
- Published
Stop chasing the tail-end of Instagram audio trends — here are the latest trending songs on Instagram in January 2026.
Reading time6 minute read
- Topic
- Published
Is there a secret to getting your content seen by as many people as possible? Here’s everything we know about how the Facebook algorithm works and how you can get your content the reach it deserves.
Reading time15 minute read
- Topic
- Influencer Marketing
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Whether you’re a full-time content creator, micro-influencer, nano-influencer, or just getting started, here’s how to create your own influencer media kit.
Reading time14 minute read
- Topic
- Tools
- Published
Discover 28 essential digital marketing tools that help growing brands succeed without breaking the bank — including free and affordable options.
Reading time26 minute read
- Topic
- Guides & Courses
- Published
Here are the top 9 courses to improve your social media marketing skills.
Reading time9 minute read