All posts
A collection of 2,642 blog posts
- Topic
- Analytics
- Published
If you’ve ever wondered how your brand really stacks up, these social media benchmarks will help you understand what “good” looks like.
Reading time13 minute read
- Topic
- Published
Stop chasing the tail-end of Instagram audio trends — here are the latest trending songs on Instagram in January 2026.
Reading time6 minute read
- Topic
- Published
Is there a secret to getting your content seen by as many people as possible? Here’s everything we know about how the Facebook algorithm works and how you can get your content the reach it deserves.
Reading time15 minute read
- Topic
- Influencer Marketing
- Published
Whether you’re a full-time content creator, micro-influencer, nano-influencer, or just getting started, here’s how to create your own influencer media kit.
Reading time14 minute read
- Topic
- Tools
- Published
Discover 28 essential digital marketing tools that help growing brands succeed without breaking the bank — including free and affordable options.
Reading time26 minute read
- Topic
- Guides & Courses
- Published
Here are the top 9 courses to improve your social media marketing skills.
Reading time9 minute read
- Topic
- Open
- Published
Every year since 2016 we've closed Buffer for a week at the end of the year. It’s like a reset, except across the whole company.
Reading time5 minute read
- Topic
- Published
The ins and outs of Instagram Stories, from getting started to advanced strategies that will make your stories stand out on Instagram.
Reading time17 minute read
- Topic
- Data
- Published
According to our analysis of millions of social posts, these are the most widely-used emojis on all major platforms in 2025.
Reading time6 minute read
- Published
This article will share ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list.
Reading time12 minute read
- Topic
- Open
- Published
Reading time16 minute read
- Topic
- Published
In this article, we’ll break down how LinkedIn’s algorithm works, straight from the folks who build it. Our goal? To give you a clear roadmap for reaching the right audience, whether you’re brand-new or a seasoned pro.
Reading time11 minute read
- Topic
- TikTok
- Published
A deep dive into the TikTok algorithm, how it works, and how you can work with it to enhance your visibility and engagement on the platform.
Reading time13 minute read
- Topic
- Published
Everything you need to know about sharing a post to your Instagram Stories (and why it could be great for your reach and engagement).
Reading time7 minute read
- Topic
- Creator
- Published
Whether you're dreaming of becoming the next big TikTok star or building a meaningful community on LinkedIn, this plan will get you started.
Reading time14 minute read
- Topic
- YouTube
- Published
A step-by-step, data-backed guide to help you make YouTube thumbnails that turn scrollers into viewers, along with advice and examples from successful YouTubers.
Reading time10 minute read
- Topic
- Published
Learn exactly how to schedule posts on TikTok via your mobile and computer.
Reading time10 minute read
- Topic
- Published
Whether you’re looking to level up your company’s LinkedIn marketing or use LinkedIn to build a personal brand, we’ve got you covered with these LinkedIn best practices.
Reading time44 minute read
- Topic
- Open
- Published
In this article, Daniel, a Senior Product Designer, breaks down the development and release of Buffer's new mobile design system, Popcorn to Go.
Reading time6 minute read
- Topic
- Published
A quick, step-by-step guide on everything you need to know about adding Instagram's link stickers to your stories, plus examples of how brands and creators use them.
Reading time7 minute read
- Topic
- TikTok
- Published
TikTok hashtags can help you boost visibility and reach a broader audience. Learn how to use them with 250 curated examples.
Reading time14 minute read
- Topic
- Published
Over 350 funny, clever, or meaningful Instagram caption ideas for you to use on your next post, along with a guide to creating your own AI caption generator.
Reading time19 minute read
- Topic
- Creator
- Published
In this article, we detail two things that will help you grow as a creator in 2026: consistency and engagement.
Reading time8 minute read
- Topic
- TikTok
- Published
Want to monetize your TikTok? Learn 10 ways to make money on TikTok in 2026 — with options for new and established creators.
Reading time16 minute read