All posts
A collection of 2,421 blog posts
- Topic
- Flow
- Published
As a content writer at Buffer who's always deep in the latest AI tools, I've tested dozens to find the ones worth keeping. These are the 14 AI social media content creation tools that do everything from feeding my thinking to automating the busywork.
Reading time22 minute read
- Topic
- Open
- Published
A few weeks ago, we completed our seventh profit share at Buffer, distributing $377,005 to 75 teammates.
Reading time4 minute read
- Topic
- Threads
- Published
We analyzed millions of Threads posts sent through Buffer to figure out which time slots got the most engagement.
Reading time13 minute read
- Topic
- TikTok
- Published
An up-to-date list of the most viral songs and sounds on TikTok in February 2026 — and how to use them to boost your content.
Reading time8 minute read
- Topic
- Published
Everything I've learned about growing a LinkedIn following and making it work harder for your social strategy.
Reading time10 minute read
- Topic
- Creator
- Published
Our team of experienced creators at Buffer share their advice on starting to post on social media.
Reading time11 minute read
- Topic
- Published
When creators reply on Instagram, their posts perform better relative to their own baseline, according to a study of more than 700K posts.
Reading time7 minute read
- Published
This article shares seven strategies you can use — with software recommendations — to manage multiple social media accounts effectively.
Reading time10 minute read
- Topic
- Threads
- Published
Here’s a round-up of everything we know about how the Threads algorithm works, along with a few predictions for the future.
Reading time13 minute read
- Topic
- Creator
- Published
Dive into the forces shaping social media in 2026 and what they could mean for creators.
Reading time15 minute read
- Topic
- Published
We analyzed more than 2 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum reach.
Reading time16 minute read
- Published
In this article, we’ll walk you through everything you need to know about creating and using GIFs effectively.
Reading time14 minute read
- Topic
- Content Marketing
- Published
Creating content once shouldn’t mean using it once. This article answers key repurposing questions, then shows how to turn long- and short-form content into more — without more work.
Reading time16 minute read
- Published
Gabriela Zedán breaks down why community is more important than ever.
Reading time7 minute read
- Topic
- Published
Everything you need to know about Twitter analytics, including how to find key metrics and how to use them to make smarter decisions.
Reading time15 minute read
- Topic
- Bluesky
- Published
In this article, we’ll walk you through setting up Bluesky and share some tips to help you get started posting on the platform.
Reading time11 minute read
- Topic
- Bluesky
- Published
Bluesky is a decentralized text-based social media platform. Here's your 101.
Reading time8 minute read
- Topic
- Buffer News
- Published
See everything Buffer shipped in 2025: a unified comment inbox, bulk scheduling, LinkedIn analytics, dark mode, a redesigned iOS app, and more for creators, small businesses, and agencies.
Reading time6 minute read
- Published
In this guide, I’ll share data-backed tips on how often you should post on the most popular social media platforms.
Reading time10 minute read
- Topic
- Published
Everything you need to know about Instagram for business — profile setup, content formats, growth strategy, insights, and Instagram ads.
Reading time15 minute read
- Topic
- Buffer News
- Published
Join us for 30 days to post consistently to social media!
Reading time3 minute read
- Published
Here's how our 2025 predictions panned out.
Reading time10 minute read
- Topic
- Analytics
- Published
If you’ve ever wondered how your brand really stacks up, these social media benchmarks will help you understand what “good” looks like.
Reading time13 minute read
- Topic
- Published
Stop chasing the tail-end of Instagram audio trends — here are the latest trending songs on Instagram in February 2026.
Reading time6 minute read