Real-life marketing stories, trends, and strategies from social media’s most engaging brands. Find out what social media strategies are working today and how to drive meaningful engagement, activity, and results from social media.
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Social listening is the art and science of monitoring what your buyers and potential customers are saying about. Here are the six best tools that make this job easier.
Reading time10 minute read
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- Creator
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In this post, we get into how I filled up my calendar with questions from my community – and used Buffer's Community feature to translate them to content.
Reading time6 minute read
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- Small Business
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Emily Grey knew her small boutique couldn’t compete with other sales on Black Friday, so she decided to try something completely different for her holiday promotion. Learn why it’s helped her business succeed year after year, and how you can approach the holiday season differently.
Reading time5 minute read
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Throwing stuff on the wall and seeing what sticks won’t guarantee a positive ROI from your social media efforts. Learn how to build an effective social media strategy from scratch in seven steps.
Reading time17 minute read
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- Brand Marketing
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Black Friday and Cyber Monday marketing guidance to help you stand out from the crowd in 2025 — complete with tried-and-tested examples.
Reading time10 minute read
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- Flow
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Wondering how to source the best audio clips for your TikToks while they’re still popular? Here are 9 ways to find trending TikTok sounds in 2026.
Reading time11 minute read
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Crossposting can help boost your reach in powerful ways. Here's why, plus how to share your content across multiple platforms without doubling your workload.
Reading time8 minute read
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- AI
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I’ve put dozens of AI writing tools to the test — here's a deep dive into my favorite AI writing generators and who I think they’ll be most useful for.
Reading time20 minute read
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You need a super compelling profile to enhance your online visibility and gain trust. Here are some top tips for creating a great LinkedIn profile.
Reading time17 minute read
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- Creator
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Learn how a WFH mom posts consistently, grows on social media, and balances work and parenting — without burning out.
Reading time6 minute read
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Learn the ideal image sizes for all types of Instagram posts so your content is always pixel-perfect.
Reading time11 minute read
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- Tools
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A deep dive into the differences between Buffer and Hootsuite, including pricing, features, and who each social media tool might be the best fit for.
Reading time13 minute read
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Boost your Instagram engagement with 11 evidence-backed strategies. Learn how to calculate engagement rate, and tactics to build a loyal community.
Reading time16 minute read
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- YouTube
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Getting more views on YouTube is challenging, but it’s also not as difficult as it seems. Learn 13 practical ways to boost your YouTube views.
Reading time21 minute read
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- Content Creation
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In this guide, we’ll break down the elements that make up good hooks.
Reading time12 minute read
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Here’s how to schedule posts on LinkedIn — and why scheduling can help you grow your audience.
Reading time11 minute read
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Discover 20+ essential Instagram statistics that reveal the platform's reach, effectiveness, and continued growth.
Reading time14 minute read
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How to find Instagram Reel trends while they're still hot enough to make an impact, along with some of the best we’ve seen on the platform this year.
Reading time13 minute read
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- TikTok
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TikTok just introduced Bulletin Boards, similar to Instagram's Broadcast Channels. Here's what you need to know.
Reading time6 minute read
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- Flow
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We've closed submissions for the Buffer Guest Post Program.
Reading time4 minute read
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- Data
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In this article, you'll find 20+ essential LinkedIn statistics that reveal the platform's reach, effectiveness, and continued growth.
Reading time10 minute read
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- Guides & Courses
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Learn the fundamentals and advanced principles of Instagram marketing — with examples, expert tips, and timely best practices.
Reading time36 minute read
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- Productivity
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I work and create content full-time – here's the system that helps me keep showing up.
Reading time7 minute read
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- Creator
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I recently attended SXSW London – here are my top insights for creators.
Reading time9 minute read