Real-life marketing stories, trends, and strategies from social media’s most engaging brands. Find out what social media strategies are working today and how to drive meaningful engagement, activity, and results from social media.

FlowMay 14, 2025
How I Turned One Community Conversation Into Weeks' Worth of Content

In this post, we get into how I filled up my calendar with questions from my community.

FlowMay 12, 2025
TikTok Algorithm Guide 2025: Everything We Know About How Videos Are Ranked

A deep dive into the TikTok algorithm, how it works, and how you can work with it to enhance your visibility and engagement on the platform.

FlowApr 30, 2025
26 Free Instagram Tools to Help Grow Your Account in 2025

We've rounded up 26 free Instagram tools for creators, marketers, and small businesses

FlowApr 28, 2025
The 9 Best AI Image Generators of 2025 (+ Examples)

Tried and tested: These AI image generators consistently delivered the best results. Here's a look at how they work, how much they cost, and how they handled a specific prompt.

FlowApr 24, 2025
Instagram Ads 101: A Step-by-Step Guide to Running Ads That Work

Looking to kickstart your paid efforts on Instagram? This guide shares how you can run Instagram ads by boosting posts and by using the Meta Ads Manager.

FlowApr 24, 2025
The Best Time to Post on LinkedIn in 2025: 1 Million Posts Analyzed

We analyzed over 1 million posts sent through Buffer to pinpoint the best time and day to post on LinkedIn for maximum engagement.

FlowApr 24, 2025
When is the Best Time to Post on YouTube? We Analyzed 1 Million Videos to Find Out

Videos and shorts posted on these days and at these times tend to get higher views.

FlowApr 23, 2025
7 Best Free Hashtag Generators in 2025

In this article, we explore the 7 best free hashtag generators to help your posts get discovered.

FlowApr 17, 2025
How I Prepared for a Month of Social Media Content in One Day

Here's how I prepared for a month's worth of social media content in one day.

FlowApr 15, 2025
Instagram 101: A Step-By-Step Guide on How to Use Instagram

In this beginner’s guide, learn everything you need to know about getting started with Instagram

FlowApr 7, 2025
LinkedIn Leads in Engagement at 6.50% — Here’s How Other Platforms Stack Up

We dug into the engagement rate data of eight social media platforms.

FlowApr 3, 2025
The 11 Best Social Media Analytics Tools for Creators and Marketers

Social media analytics can be a goldmine of insights to inform your strategy. But how do you stitch them together? Here are 11 social media analytics tools that can help.

FlowMar 27, 2025
How the Instagram Algorithm Works: Your 2025 Guide

An inside look at how the Instagram algorithm works for the feed, explore pages, stories, and reels — and how to make them work for you.

FlowMar 26, 2025
I Posted to LinkedIn Consistently for 30 Days - Here's What I Learned

Here’s what happened when I committed to LinkedIn consistency — plus the surprising insights and actionable lessons you can apply to your LinkedIn strategy.

FlowMar 19, 2025
How I Landed My First LinkedIn Brand Partnership (and How You Can Too)

A transparent look into how I landed my first LinkedIn brand partnership – plus expert advice on how you can land yours.

FlowMar 11, 2025
Best Time to Post on Facebook: We Analyzed 1 Million Posts

We analyzed more than 1 million Facebook posts sent through Buffer to pinpoint the best time, day, and post format for maximum engagement.

FlowMar 6, 2025
350+ Instagram Caption Ideas to Make Your Own (+ Write Yours with AI)

Over 350 funny, clever, or meaningful Instagram caption ideas for you to use on your next post, along with a guide to creating your own AI caption generator.

FlowMar 5, 2025
How to Create a Social Media Marketing Strategy in 7 Steps

Throwing stuff on the wall and seeing what sticks won’t guarantee a positive ROI from your social media efforts. Learn how to build an effective social media strategy from scratch in seven steps.

FlowFeb 27, 2025
How to Use Substack: Lessons from What's Working for Creators

Get insights from real Substack creators to see what’s working, what’s challenging, and how they’re thinking about audience growth and monetization on the platform.

FlowFeb 26, 2025
Instagram’s Grid Just Changed — Here’s What You Need to Know

In this guide, learn what’s changed with the Instagram grid, how to optimize your content, and what this means for Buffer users.

FlowFeb 24, 2025
I Can’t Get Enough of Instagram Trial Reels — Here’s How I Use Them for Best Results

Exactly how to use Instagram Trial Reels, why you should if you’re looking to grow your following on Instagram, and some ideas for your own tests.

FlowFeb 20, 2025
5 AI Chatbots Tested: Which One Works Best for Content Creators?

We tested 5 AI chatbots to discover which one works best as part of a content creator's workflow. Here are the results.

FlowFeb 18, 2025
10+ Social Media, Marketing, and Creator Economy Conferences to Attend in 2025

We share 10+ social media, marketing and creator economy conferences you’ll want on your calendar for 2025.

FlowFeb 17, 2025
Social Media Dashboard: Why You Need One and How to Create It

A social media dashboard is a visual representation of the key metrics that prove the impact of your social media efforts. Here’s how to create one from scratch.