Real-life marketing stories, trends, and strategies from social media’s most engaging brands. Find out what social media strategies are working today and how to drive meaningful engagement, activity, and results from social media.
In my three years as a consultant, I've found LinkedIn consistently delivers the highest quality leads with the least ongoing cost — once you understand how to use it effectively.
This article shares tips on making your B2B social content less boring and creating a marketing strategy that drives positive results.
How to source the best audio clips for your TikToks while they’re still popular, plus examples of TikTok sounds with staying power.
You’re sleeping on a goldmine if you have a business and actively choose not to promote it on TikTok. This article will share exactly how you can get started.
Our list of 2025 time-saving, productivity-boosting tools every creator needs in 2025
The ins and outs of Instagram Stories, from getting started to advanced strategies that will make your stories stand out on Instagram.
We analyzed 10.2 million posts published to X and Threads in 2024, breaking down their engagement rates, trends, and strengths so you know where to focus your content strategy — and why cross-posting might be the key to maximizing your reach.
We put together this social media checklist to give you a headstart on your content creation in 2025.
A massive analysis of more than 100,000 Buffer users revealed just how much posting consistently can boost engagement per post.
Here are 4 promising TikTok alternatives that offer exciting opportunities for creators to grow, experiment, and thrive.
Whether you're dreaming of becoming the next big TikTok star or building a meaningful community on LinkedIn, this plan will get you started.
In this article, we explore everything you need to know about the ideal length of Instagram Reels and other Instagram content – according to the team themselves.
Social listening is the art and science of monitoring what your buyers and potential customers are saying about. Here are the six best tools that make this job easier.
Want to get more views on Instagram but don’t know where to begin? Here are 14 no-fluff, actionable ways to increase your Instagram reach.
We asked 11 experts for their social media predictions for 2025 – here's what they had to say.
This article takes you through everything you need to know to run TikTok ads and implement a solid advertising strategy.
Learn what crossposting is and how to effectively share your content across multiple social media platforms to boost your online presence.
Join us for 30 days, starting January 15 to post consistently to social media!
Streamline your workflow, enhance your strategy, and boost results with 28 AI marketing tools — perfect for small businesses and ambitious marketers.
Bluesky COO Rose Wang shares details about the platform’s plans to create a way for creators to monetize, along with a subscription model, in the coming months.
At the beginning of 2024, we were unsure what would come out of this year. The previous year had been such a whirlwind with the rise of decentralized social and the addition of AI features that creators, brands, and platforms had all started to redefine how they would operate. It was an exciting and fast-paced turning point, making it difficult to imagine what would come next. That’s why, when asking experts for their 2024 social media predictions at the start of this year, we intentionally foc
From Beyoncé going country to Reddit going public, social media had no shortage of events to talk about (and meme about, for that matter).
In this report, we look at data on 11 social media platforms available in Buffer to determine social network usage trends.
Start planning your social media content for 2025 with this handy list — it covers monthly themes, major international and U.S. holidays, and fun ‘national celebration’ dates.