We’re almost at the end of 2020, and what a year it’s been. More than any other year, this year has forced companies to acknowledge the global situation and involve that in how they operate. As a company, we leaned into this change to operate well during the COVID-19 pandemic and turned inwards to reflect on how to be a larger part of the fight for racial justice.
Thousands of our small business customers were thrown into adaptation and survival mode. We decided that success this year would look like not only getting through the year ourselves as a company and a team but doing what we could to relieve the impact on our customers, too.
We were able to set aside funds and gift, pause, and waive payments to, in a small way, help small businesses survive and be around for their communities in the years to come.
This year has also highlighted the resiliency and creativity of small businesses to change and serve customers in brand new ways to continue forward and even thrive in many cases. This is an inspiration to us and energizes us to keep serving the small business community.
Going into 2021, Buffer is set up to continue to provide essential tools to help small businesses get off the ground and grow. 2020 was a foundation-building year for us, and we’ve been setting up our product and our team to provide you more value than ever before in 2021 and beyond.
I can’t thank you enough for being with us this year. We’re looking forward to seeing what we can do together in 2021!