Social Media Marketing - Page 3

A collection of posts on Social Media Marketing

12 Best URL Shorteners to Shrink Your Links in 2025

URL shorteners save precious character space. But not all tools are created equal. Compare 12 top options for different use cases, including free tools.

From Instagram to Bluesky: How Social Media Use Has Evolved Since 2022

In this report, we look at data on 11 social media platforms available in Buffer to determine social network usage trends.

Music for YouTube Videos: The Lowdown on Licenses + 15 Sites to Find Tracks for Your Next Project

Discover 15 reliable places to find music for YouTube videos, from free options to premium services. Plus, learn music licensing basics to protect your channel.

Social Media Calendar For Every Holiday of 2025 (+ Ideas for Posts)

Start planning your social media content for 2025 with this handy list — it covers monthly themes, major international and U.S. holidays, and fun ‘national celebration’ dates.

How I Create Social Media Content As a Verbal Processor: 3 Easy Steps

Have you ever noticed that your best ideas come when you're talking things out with someone? Or maybe you're that person who needs to call a friend to think through a decision out loud? That's called verbal processing. Verbal processors feel they do their best thinking while speaking. For content creators, entrepreneurs, and professionals who are bursting with ideas during conversations but struggling to translate that energy into written content, there's good news: verbal processing isn't an o

23 Top Social Media Analytics Tools in 2025 — Free and Paid Options

Whether you’re a creator or social media marketer, small business, or enterprise, there’s an analytics tool in here for you.

How to Get More Followers on TikTok in 2025

Get tips and strategies to help you grow your TikTok following whether you're a TikTok newbie or looking to take your account to the next level.

How to Make the Most of Hashtags on Instagram

Here’s a no-frills guide to Instagram hashtags and how to use them.

40 Free High-Quality Social Media Icon Sets For Your Website

Discover 40 free, high-quality social media icons to elevate your website's design. From minimalist to creative and colorful, find the perfect icon set that matches your brand's style.

7 Best Link in Bio Tools for Your Social Media

Link in bio tools help you collate multiple URLs in one place so you can add them in your social media bio. Here are the best software for unique use cases.

How to Add a Link to Your TikTok Bio (+ What to Do If You Can't)

All the requirements you need to meet to add a link to your bio on TikTok, how to add your link, plus solutions if the link in bio feature isn't working for you.

Influencer Marketing 101: The 9-Step Guide to Forming Your Strategy (+ Expert Tips)

Learn the basics of influencer marketing and how to create a winning strategy with this step-by-step guide for beginners (including tips from the experts).

There Are 3 Different Types of Instagram Accounts: Which One is Right for You?

The key differences between Instagram's professional and personal account options, plus how to switch yours.

The Significance of Bluesky and Decentralized Social Media

This post was originally published on joel.is. I'm delighted to share that we have introduced support for Bluesky in Buffer. This is an important moment for us as a company, and there are a number of reasons that adding Bluesky is personally meaningful for me. With Bluesky, we now support the three major social networks pushing forward a new era of decentralized social media: Mastodon, Threads and Bluesky. We have been intentional about moving fast to add these channels to our tool. Supportin

Instagram for Everyone: Personal Profiles Now Available

You can now add your personal Instagram profile to Buffer and schedule posts via reminder notifications. This update gives you the flexibility to manage Instagram your way, whether you’re here to share memories, grow your influence, or build your business.

Bluesky Isn’t Like Other Social Networks: Here’s How to Get Set Up

In this article, we cover how to use Bluesky as well as some tips to get started sharing your posts on the platform.

Instagram Image and Video Size and Dimensions in 2025 — for Posts, Stories, and Reels

Find out the best image sizes for all types of Instagram posts to ensure your content is always pixel-perfect.

12 Ways to Get More Followers on Instagram in 2025

Growing on Instagram takes time and effort — but with these must-do tactics, the path to an engaged following is a lot more straightforward than you might think.

9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Black Friday and Cyber Monday marketing guidance to help you stand out from the crowd in 2024 — complete with tried-and-tested examples.

21+ Free Stock Image Sites to Find Photos (+ for Commercial Use)

Must-bookmark sites and tools to help you find free, high-quality images for your social media and marketing content

‘Your Brand is a Solar System’: Gigi Robinson on the Evolution of her Creator Niche

One of the key reasons Gigi believes she has been so successful at maintaining follower growth flies in the face of ‘traditional’ social media advice: evolving her business into other areas, rather than sticking to one niche.

How to Go Viral on TikTok: 10 Actionable Tips (With Examples)

There are various strategies to increase your chances of achieving viral success on TikTok. This article will share 10 such tips.

How to Perform a Competitor Analysis (with Examples and Template)

Get a full competitive analysis framework that's been real-world tested, and learn the tips and tricks for capturing competitor data and conducting research