The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results
Science plays a key role in marketing, especially the science of psychology. We have written about the 15 psychological principles in marketing and studied seven...
Need a hand creating engaging content? Try Buffer for free →
Former Product Marketer @ Buffer
Science plays a key role in marketing, especially the science of psychology. We have written about the 15 psychological principles in marketing and studied seven...
How big is your social media budget? I’ve heard of companies that spend millions on marketing and others who spend zero (we skew toward...
Facebook is still the leading platform for marketers. From our State of Social Media 2016 report [https://buffer.com/resources/social-media-2016/], we found that 93...
Facebook Insights is one of the most powerful Facebook marketing analytics tools available. When you dive into your Facebook Insights, you’ll receive a wealth...
Legendary marketer, Seth Godin, describes marketing as [http://rainmaker.fm/audio/lede/seth-godin-marketing/] “the art of telling a story that resonates with your audience and...
Even though Instagram takeovers seem trendy now, they first started to gain popularity back in 2012 with brands like General Electric, Burberry and Food Republic...
In our State of Social Media report, eighty-three percent of marketers said they’d like to create more video content in 2017. And we can...
We often talk about the importance of social media managers and the amazing people who handle social media as a team of one. But often,...
We previously shared what $5 per day will buy you on Facebook Ads, but how much does Facebook advertising really cost? That’s a tricky...