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33 Personal Blogs of Startup Marketers We Love

Oct 18, 2016 14 min readContent Marketing
Photo of Alfred Lua
Alfred Lua

Product Marketing @ Buffer

I like to think that reading the blog of a marketer I admire is like having a coffee with them and getting a chance to learn all about their approach to marketing. ☕

Personally, I have benefited a lot from reading these blogs, especially blogs published by startup marketers. Here are a couple of reasons why I love them:

  1. When they write about their work, I get to learn about how they approach growth and marketing at their company and what tactics, techniques, and channels they use.
  2. When they write about their personal life, I get a peek into what they do outside work to make them such great.

Here at Buffer, we’ve shared our favorite content marketing blogs and advanced marketing blogs. We’ve also asked you about your favorite blogs. And today, I’d love to take you on a deep-dive into personal blogs of startup marketers.

Here’s the list of my favorite personal blogs of startup marketers, recommendations from fellow marketers on, and great blogs I found from my research.


33 Blogs to Follow, Written by Some of the Very Best Startup Marketers

It’s amazing how many great blogs there are! For this article, I’ve set some loose criteria to narrow down the list a little:

  • She/he works in a startup
  • She/he writes fairly regularly (at least a few times a year) and has published content on their blog during 2016

If your favorite blogs are not mentioned here, it might be that I have just not come across them in my research. I’d love to know about them if that’s the case (please feel free to share your favorites in the comments).

To make it easier for you to learn from these marketers, I have put together:

  1. A Feedly collection of their blogs
  2. A Twitter list of these marketers

Here’s the full list of blogs, in no particular order:

1. Hiten Shah

Co-founder of Quick Sprout


Hiten Shah is one of Buffer’s amazing advisors and is very knowledgeable about SaaS, marketing, and startups. Apart from writing on his personal blog, he also has a weekly newsletter, Hiten’s SaaS Weekly, filled with great articles for people interested in SaaS businesses.

Topics: Marketing, SaaS, and entrepreneurship


Twitter: @hnshah

Recommended reading:

2. Belle Beth Cooper

Co-founder of Hello Code


Belle Beth Cooper was one of Buffer’s first content crafters. And if you’ve been following the Buffer blog for a while, you will know how talented she is. Belle is now running her own app development startup, Hello Code, and shares some of her experiences and learnings on her personal blog.

Topics: Writing, freelancing, and productivity


Twitter: @BelleBCooper

Recommended reading:

3. Dave Gerhardt

Director of Marketing at Drift


Dave Gerhardt has more than five years of experience working at SaaS marketing companies. Alongside publishing his ideas on Medium, he also hosts two podcasts, Seeking Wisdom and Tech in Boston.

Topics: Marketing, management, and personal growth


Twitter: @davegerhardt

Recommended reading:

4. Gregory Ciotti

Editorial strategy at Help Scout


If you have been reading Help Scout’s blog, you might be familiar with one of their top writers, Gregory Ciotti. Alongside his work at Help Scout, Gregory also runs two personal blogs: and

Topics: Gregory’s personal blog covers topics such as writing, publishing, and content marketing, whereas Sparing Mind focuses on management and clear communication, collaboration, and doing better work.

URL: and

Twitter: @gregoryciotti

Recommended reading:

5. Ali Mese

Marketing Lead at Crew


Ali Mese’s story on quitting his corporate job and chasing his startup dream blew up on Medium and has been was viewed more than 4 million times! Now, Ali leads marketing at Crew, an online marketplace for creative talent.

Topics: Marketing, with a focus on startup marketing

URL: and

Twitter: @meseali

Recommended reading:

6. Neil Patel

Founder of Quick Sprout


Neil is a prolific writer and often pubishes multiple new pieces per week. You might be familiar with Neil Patel’s online marketing blog, Quick Sprout, or read one of his many articles on Forbes, Inc, Entrepreneur, Huffington Post, and more.

Topics: Online marketing, ranging from traffic building to social media to sales


Twitter: @neilpatel

Recommended reading:

7. Matthew Barby

Global Head of Growth & SEO at HubSpot


While being the Global Head of Growth & SEO at HubSpot, Matthew Barby has found the time to share his knowledge and insights into all the great things he does at HubSpot on his personal blog. Matthew writes long-form, super in-depth and actionable posts on all things growth and SEO.

Topics: Inbound marketing, ranging from SEO to email list building to content marketing


Twitter: @matthewbarby

Recommended reading:

  • An Advanced Guide to Building an Email List
  • 19 Actionable SEO Tips to Increase Organic Traffic

8. Avinash Kaushik

Digital Marketing Evangelist, Google


Avinash Kaushik has been writing on his personal blog, Occam’s Razor, for more than a decade! At that time, he was the Director of Research & Analytics at Intuit, Web Analytics. Since then, he has published two best-selling books on web analytics as well as founding an online marketing education company.

Topics: Marketing with a heavy focus on analytics


Twitter: @avinash

Recommended reading:

9. Sam Mallikarjunan

Head of Growth at HubSpot Labs


In addition to being the head of growth at HubSpot Labs, Sam Mallikarjunan is also an advanced marketing instructor at Harvard Division of Continuing Education and author of How To Sell Better Than Amazon. He writes and manages one of the top Medium publications, ReadThink.

Topics: Marketing, business, and, personal growth


Twitter: @Mallikarjunan

Recommended reading:

10. Ed Fry

Growth at Hull


If you frequent, you might be familiar with Ed Fry. Ed is the former General Manager at and is now working on growth at Hull.

Topics: Marketing, community, and traveling


Twitter: @edfryed

Recommended reading:

11. Noah Kagan

Chief Sumo at AppSumo


Noah Kagan is probably one of the biggest names in the field of marketing. Previously, Noah was employee #30 at Facebook and #4 at Mint. Since then, he started 2 multi-million dollar businesses and grew a 700,000+ email list.

Topics: Startups, marketing, self-exploration, and book reviews


Twitter: @noahkagan

Recommended reading:

  • Create Your First Marketing Plan
  • My organization system

12. Casey Winters

Former Product Lead on Growth Team at Pinterest


Casey Winters has a great mix of expertise in both marketing and product, and he brings that to his readers through his blog posts. Casey also writes in-depth answers on Quora.

Topics: Growth, marketing, and startups


Twitter: @onecaseman

Recommended reading:

13. John Egan

Engineering Manager for the Engagement team at Pinterest


John Egan has been working in growth for more than 5 years. At Pinterest, John has spearheaded several projects that cumulatively have helped add millions of weekly active users!

Topics: Growth


Twitter: @jwegan_com

Recommended reading:

14. Brittany Berger

Head of Content and PR at Mention


Besides being the Head of Content and PR at Mention, Brittany Berger also writes on her personal blog, Blog Bolder, to help solopreneurs grow their business and blog.

Topics: Inbound marketing and automation


Twitter: @bberg1010

Recommended reading:

15. Simo Ahava

Senior Data Advocate at Reaktor


Simo Ahava has been a Google Developer Expert for Google Analytics since 2014. If you want to go much deeper into Google Analytics and Google Tag Manager, I’d recommend reading Simo’s blog.

Topics: Web analytics, digital marketing, SEO, and web development


Twitter: @SimoAhava

Recommended reading:

16. Nadya Khoja

Director of Marketing at Venngage


As the Director of Marketing at Venngage, Nadya Khoja works on many areas including outreach, content marketing, SEO, and design. She also has a side-project called Chez Lisgar, a trade-based dinner party.

Topics: Leadership and marketing, ranging from content marketing to SEO


Twitter: @NadyaKhoja

Recommended reading:

17. Mikael Cho

Founder of Crew


Mikael Cho and his team created Unsplash five years ago as a side project, which saved Crew. It resulted in more than 5 million unique visitors and is the number one referral source to Crew.

Topics: Startups, growth, product, and personal growth


Twitter: @mikaelcho

Recommended reading:

18. Rand Fishkin

Co-founder of Moz and


We were lucky to have Rand Fishkin on the Buffer podcast recently. Rand is the go-to person on all things SEO, and he hosts Moz’s Whiteboard Friday, a weekly video series about SEO and marketing.

Topics: Marketing, SEO, startups, and Moz


Twitter: @randfish

Recommended reading:

19. Kayla Lewkowicz

Marketing Coordinator at Litmus


Apart from content marketing and social media, Kayla Lewkowicz also helps connect the Litmus community and plan amazing events like The Email Design Conference.

Topics: Marketing, Litmus, and personal development


Twitter: @kllewkow

Recommended reading:

  • How To Add SEO Into Content (Without Becoming A Robot)
  • The Art of Conversation Marketing

20. Brian Balfour

Founder/CEO at Reforge


Brian Balfour’s Coelevate is one of my favorite blogs. He writes long and in-depth essays on growth. Before starting Reforge, Brian was the VP of Growth at HubSpot and had been a co-founder of 4 companies in the past 10 years.

Topics: Growth and customer acquisition


Twitter: @bbalfour

Recommended reading:

21. Andrew Chen

Growth at Uber


Andrew Chen has written over 650+ essays and been quoted in huge publications like The New York Times, Fortune, Wired, and WSJ. He also co-hosts the Reforge Growth Series, a selective 8-week program on growth, with Brian Balfour.

Topics: Mobile, metrics, and growth


Twitter: @andrewchen

Recommended reading:

22. Joanna Lord

Chief Marketing Officer at ClassPass


Joanna Lord has more than 12 years of digital marketing experience in almost every marketing channel. Some of her past roles include VP of Growth Marketing at Moz, CMO of BigDoor, and VP of Marketing at Porch.

Topics: Marketing, startups, and lifestyle


Twitter: @JoannaLord

Recommended reading:

23. Mike Volpe

Chief Marketing Officer at Cybereason


Before his role at Cybereason, Mike Volpe was HubSpot’s fifth employee and CMO where he helped the company grow from about a dozen beta customers to over 15,000 customers, 1,000 employees, $150m in revenue, and an IPO leading to a $1.7B market cap.

Topics: Marketing and startups


Twitter: @mvolpe

Recommended reading:

24. Scott Britton

Co-founder, Sales & Growth at Troops


Before working on his current startup, Scott Britton grew his personal blog,, to a top 40 trafficked personal development blog on the Internet. He used to host a business podcast, The Competitive Edge, too.

Topics: Marketing, business, and personal growth


Twitter: @britton

Recommended reading:

25. Demian Farnworth

Senior Content Writer, Lutheran Church Extension Fund


Before moving to his new role, Demian Farnworth was the chief content writer for Rainmaker Digital (formerly Copyblogger Media), and he has more than 14 years of writing experience.

Topics: Web writing


Twitter: @demianfarnworth

Recommended reading:

26. Dmitry Dragilev

Founder of JustReachOut


Dmitry Dragilev has harnessed the power of content marketing and PR to accomplish many impressive achievements — grew his blog from 0 to $100,000 in revenue in just 9 months and scaled a startup, which was acquired by Google.

Topics: Public relations, email, and SEO


Twitter: @dragilev

Recommended reading:

27. Jason Cohen

Founder of WP Engine & Smart Bear Software


Jason Cohen has started four companies including Smart Bear, which he grew to multiple millions in profit.

Topics: Marketing and startups


Twitter: @asmartbear

Recommended reading:

28. Sarah Peterson

Content Marketing Sumo at SumoMe


Sarah Petersons previously built 2 personal finance blogs, which earned her more than $20,000 per year each. She also launched an Etsy side business that was profitable within just days. She now writes very detailed and actionable guides on traffic, list building and marketing on SumoMe’s blog.

Topics: Marketing, blogging, and personal growth


Twitter: @petersonsar

Recommended reading:

Plus, 4 personal blogs of the Buffer marketing team

29. Hailley Griffis

Press Crafter at Buffer


Hailley Griffis is our amazing press crafter, who works with numerous publications and syndication partners. On top of that, she manages our email marketing efforts and hosts The Science of Social Media podcast.

Topics: Public relations for startups and personal branding


Twitter: @hailleymari

Recommended reading:

30. Ash Read

Social blog editor at Buffer

Ash Read is the mastermind behind this blog. Besides all the awesome things he is doing for content and marketing.

Topics: Marketing, binge-worthy content, audience development


Twitter: @Ashread_

Recommended reading:

31. Brian Peters

Digital Marketing Strategist at Buffer

Brian Gregg Peters - Digital Marketer

If you have been following us on Twitter, Instagram or Facebook, you have most likely seen Brian Peters, our talented social media manager, talking about all things social media and marketing. His personal website and Medium accounts are his side project to help professionals find the sweet spot that harmoniously connects marketing, social media and life.

Topics: Marketing, social media, career development, thought-leadership


Twitter: @Brian_G_Peters

Medium: Brian G. Peters

Recommended reading:

32. Kevan Lee

Director of Marketing at Buffer


If you have been following this blog, I’m sure you are familiar with this name! Kevan joined Buffer as a content crafter and is now our director of marketing.

Topics: Writing and content marketing


Twitter: @kevanlee

Recommended reading:

33. Alfred Lua

Product Marketer at Buffer

I hope it’s alright for me to share my personal blog here, too! I’m currently working on product marketing here at Buffer and I blog about product and marketing strategies on my personal site.

Topics: Marketing, distribution


Twitter: @alfred_lua

Recommended reading:

Over to you

Reading some of the blogs listed here has been both enriching and inspiring for me. In fact, many of the marketers are role models I constantly look up to in my role now. I hope this list would do the same for you and help you become a better marketer!

I’m sure this list isn’t comprehensive. If I might have missed some of your favorite personal blogs, I’d love to hear from you in the comments below! Thank you!

(Hat tip to Brittany Berger, Taru Bhargava and Tyler Moore for sharing about a few of the blogs in this list with me.)

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