I like to think that reading the blog of a marketer I admire is like having a coffee with them and getting a chance to learn all about their approach to marketing. ☕
Personally, I have benefited a lot from reading these blogs, especially blogs published by startup marketers. Here are a couple of reasons why I love them:
- When they write about their work, I get to learn about how they approach growth and marketing at their company and what tactics, techniques, and channels they use.
- When they write about their personal life, I get a peek into what they do outside work to make them such great.
Here at Buffer, we’ve shared our favorite content marketing blogs and advanced marketing blogs. We’ve also asked you about your favorite blogs. And today, I’d love to take you on a deep-dive into personal blogs of startup marketers.
Here’s the list of my favorite personal blogs of startup marketers, recommendations from fellow marketers on Inbound.org, and great blogs I found from my research.
33 Blogs to Follow, Written by Some of the Very Best Startup Marketers
It’s amazing how many great blogs there are! For this article, I’ve set some loose criteria to narrow down the list a little:
- She/he works in a startup
- She/he writes fairly regularly (at least a few times a year) and has published content on their blog during 2016
If your favorite blogs are not mentioned here, it might be that I have just not come across them in my research. I’d love to know about them if that’s the case (please feel free to share your favorites in the comments).
To make it easier for you to learn from these marketers, I have put together:
Here’s the full list of blogs, in no particular order:
1. Hiten Shah
Co-founder of Quick Sprout
Hiten Shah is one of Buffer’s amazing advisors and is very knowledgeable about SaaS, marketing, and startups. Apart from writing on his personal blog, he also has a weekly newsletter, Hiten’s SaaS Weekly, filled with great articles for people interested in SaaS businesses.
Topics: Marketing, SaaS, and entrepreneurship
- Set Your Company Up for Marketing Success by Working Backwards from 15 Million Blog Visits
- The First Law of Content Marketing
2. Belle Beth Cooper
Co-founder of Hello Code
Belle Beth Cooper was one of Buffer’s first content crafters. And if you’ve been following the Buffer blog for a while, you will know how talented she is. Belle is now running her own app development startup, Hello Code, and shares some of her experiences and learnings on her personal blog.
Topics: Writing, freelancing, and productivity
3. Dave Gerhardt
Director of Marketing at Drift
Topics: Marketing, management, and personal growth
- How We Grew Our Blog Traffic From 200 To 27,000 In 8 Months Without A Budget
- How A Side Project Helped Jumpstart My Career
4. Gregory Ciotti
Editorial strategy at Help Scout
If you have been reading Help Scout’s blog, you might be familiar with one of their top writers, Gregory Ciotti. Alongside his work at Help Scout, Gregory also runs two personal blogs: GregoryCiotti.com and SparringMind.com.
Topics: Gregory’s personal blog covers topics such as writing, publishing, and content marketing, whereas Sparing Mind focuses on management and clear communication, collaboration, and doing better work.
5. Ali Mese
Marketing Lead at Crew
Ali Mese’s story on quitting his corporate job and chasing his startup dream blew up on Medium and has been was viewed more than 4 million times! Now, Ali leads marketing at Crew, an online marketplace for creative talent.
Topics: Marketing, with a focus on startup marketing
6. Neil Patel
Founder of Quick Sprout
Neil is a prolific writer and often pubishes multiple new pieces per week. You might be familiar with Neil Patel’s online marketing blog, Quick Sprout, or read one of his many articles on Forbes, Inc, Entrepreneur, Huffington Post, and more.
Topics: Online marketing, ranging from traffic building to social media to sales
- A Quick Look at Content Marketing in the B2C Niche – Why it’s Easier Than You Think
- The Beginner’s Guide to Crafting Interactive Content
7. Matthew Barby
Global Head of Growth & SEO at HubSpot
While being the Global Head of Growth & SEO at HubSpot, Matthew Barby has found the time to share his knowledge and insights into all the great things he does at HubSpot on his personal blog. Matthew writes long-form, super in-depth and actionable posts on all things growth and SEO.
Topics: Inbound marketing, ranging from SEO to email list building to content marketing
- An Advanced Guide to Building an Email List
- 19 Actionable SEO Tips to Increase Organic Traffic
8. Avinash Kaushik
Digital Marketing Evangelist, Google
Avinash Kaushik has been writing on his personal blog, Occam’s Razor, for more than a decade! At that time, he was the Director of Research & Analytics at Intuit, Web Analytics. Since then, he has published two best-selling books on web analytics as well as founding an online marketing education company.
Topics: Marketing with a heavy focus on analytics
- Be Real-World Smart: A Beginner’s Advanced Google Analytics Guide
- A Great Analyst’s Best Friends: Skepticism & Wisdom!
9. Sam Mallikarjunan
Head of Growth at HubSpot Labs
In addition to being the head of growth at HubSpot Labs, Sam Mallikarjunan is also an advanced marketing instructor at Harvard Division of Continuing Education and author of How To Sell Better Than Amazon. He writes and manages one of the top Medium publications, ReadThink.
Topics: Marketing, business, and, personal growth
10. Ed Fry
Growth at Hull
Topics: Marketing, community, and traveling
- Quantified Content Strategy: Building a Predictive Growth Model for inbound.org
- How We Found The Most Engaging Content on inbound.org (And New Feature Preview!)
11. Noah Kagan
Chief Sumo at AppSumo
Noah Kagan is probably one of the biggest names in the field of marketing. Previously, Noah was employee #30 at Facebook and #4 at Mint. Since then, he started 2 multi-million dollar businesses and grew a 700,000+ email list.
Topics: Startups, marketing, self-exploration, and book reviews
- Create Your First Marketing Plan
- My organization system
12. Casey Winters
Former Product Lead on Growth Team at Pinterest
Casey Winters has a great mix of expertise in both marketing and product, and he brings that to his readers through his blog posts. Casey also writes in-depth answers on Quora.
Topics: Growth, marketing, and startups
13. John Egan
Engineering Manager for the Engagement team at Pinterest
John Egan has been working in growth for more than 5 years. At Pinterest, John has spearheaded several projects that cumulatively have helped add millions of weekly active users!
- How Pinterest, Dropbox, and Yelp Drive Growth @ Scale
- How Pinterest increased MAUs with one simple trick
14. Brittany Berger
Head of Content and PR at Mention
Besides being the Head of Content and PR at Mention, Brittany Berger also writes on her personal blog, Blog Bolder, to help solopreneurs grow their business and blog.
Topics: Inbound marketing and automation
- 7 Steps I Took to Make a Blog Post “Go Viral”
- The Ultimate Guide to Time Management Systems for Creative Entrepreneurs
15. Simo Ahava
Senior Data Advocate at Reaktor
Simo Ahava has been a Google Developer Expert for Google Analytics since 2014. If you want to go much deeper into Google Analytics and Google Tag Manager, I’d recommend reading Simo’s blog.
Topics: Web analytics, digital marketing, SEO, and web development
16. Nadya Khoja
Director of Marketing at Venngage
As the Director of Marketing at Venngage, Nadya Khoja works on many areas including outreach, content marketing, SEO, and design. She also has a side-project called Chez Lisgar, a trade-based dinner party.
Topics: Leadership and marketing, ranging from content marketing to SEO
- What Does it Take Get Your Slide Deck Featured on SlideShare?
- How You Can Make A Great Infographic Without A Designer
17. Mikael Cho
Founder of Crew
Mikael Cho and his team created Unsplash five years ago as a side project, which saved Crew. It resulted in more than 5 million unique visitors and is the number one referral source to Crew.
Topics: Startups, growth, product, and personal growth
18. Rand Fishkin
Co-founder of Moz and Inbound.org
Topics: Marketing, SEO, startups, and Moz
- What I’d Change, Keep the Same, & Don’t Yet Know
- Does Making a Website Mobile-Friendly Have a Universally Positive Impact on Mobile Traffic?
19. Kayla Lewkowicz
Marketing Coordinator at Litmus
Apart from content marketing and social media, Kayla Lewkowicz also helps connect the Litmus community and plan amazing events like The Email Design Conference.
Topics: Marketing, Litmus, and personal development
- How To Add SEO Into Content (Without Becoming A Robot)
- The Art of Conversation Marketing
20. Brian Balfour
Founder/CEO at Reforge
Brian Balfour’s Coelevate is one of my favorite blogs. He writes long and in-depth essays on growth. Before starting Reforge, Brian was the VP of Growth at HubSpot and had been a co-founder of 4 companies in the past 10 years.
Topics: Growth and customer acquisition
- 7 Principles To Mastering Growth Marketing
- Growth Is Optional: 10 Reasons Why Companies Fail At Growth
21. Andrew Chen
Growth at Uber
Andrew Chen has written over 650+ essays and been quoted in huge publications like The New York Times, Fortune, Wired, and WSJ. He also co-hosts the Reforge Growth Series, a selective 8-week program on growth, with Brian Balfour.
Topics: Mobile, metrics, and growth
- A Practitioner’s Guide to Net Promoter Score
- The most common mistake when forecasting growth for new products (and how to fix it)
22. Joanna Lord
Chief Marketing Officer at ClassPass
Joanna Lord has more than 12 years of digital marketing experience in almost every marketing channel. Some of her past roles include VP of Growth Marketing at Moz, CMO of BigDoor, and VP of Marketing at Porch.
Topics: Marketing, startups, and lifestyle
23. Mike Volpe
Chief Marketing Officer at Cybereason
Before his role at Cybereason, Mike Volpe was HubSpot’s fifth employee and CMO where he helped the company grow from about a dozen beta customers to over 15,000 customers, 1,000 employees, $150m in revenue, and an IPO leading to a $1.7B market cap.
Topics: Marketing and startups
- 12 Great Growth Marketing Presentations from Growth Camp
- Using NPS at a Startup – Tips and Tricks from Experience
24. Scott Britton
Co-founder, Sales & Growth at Troops
Before working on his current startup, Scott Britton grew his personal blog, Life-LongLearner.com, to a top 40 trafficked personal development blog on the Internet. He used to host a business podcast, The Competitive Edge, too.
Topics: Marketing, business, and personal growth
- How To Use SlideShare To Generate 1000’s Of Views And Rank On The First Page In Google
- 8 Unique Marketing Strategies To Grow A Podcast To the Top of iTunes
25. Demian Farnworth
Senior Content Writer, Lutheran Church Extension Fund
Before moving to his new role, Demian Farnworth was the chief content writer for Rainmaker Digital (formerly Copyblogger Media), and he has more than 14 years of writing experience.
Topics: Web writing
26. Dmitry Dragilev
Founder of JustReachOut
Dmitry Dragilev has harnessed the power of content marketing and PR to accomplish many impressive achievements — grew his blog from 0 to $100,000 in revenue in just 9 months and scaled a startup, which was acquired by Google.
Topics: Public relations, email, and SEO
- 7 Proven Ways to Grow Your Email List by 3x Every Month
- 26 Amazing Cold Email Templates To Guarantee A Response
27. Jason Cohen
Founder of WP Engine & Smart Bear Software
Jason Cohen has started four companies including Smart Bear, which he grew to multiple millions in profit.
Topics: Marketing and startups
- How to measure the accuracy of forecasts
- Should this startup exist? Converting 5W’s into existential justification
28. Sarah Peterson
Content Marketing Sumo at SumoMe
Sarah Petersons previously built 2 personal finance blogs, which earned her more than $20,000 per year each. She also launched an Etsy side business that was profitable within just days. She now writes very detailed and actionable guides on traffic, list building and marketing on SumoMe’s blog.
Topics: Marketing, blogging, and personal growth
- The 5 Simple Strategies to Boost Your Writing Productivity
- Is Your Life Crazy Right Now? Here’s How to Keep Moving Forward
Plus, 4 personal blogs of the Buffer marketing team
29. Hailley Griffis
Press Crafter at Buffer
Hailley Griffis is our amazing press crafter, who works with numerous publications and syndication partners. On top of that, she manages our email marketing efforts and hosts The Science of Social Media podcast.
Topics: Public relations for startups and personal branding
- The Quick and Easy Guide To Creating a Media List
- 3 Things You Should Know About Personal Branding
30. Ash Read
Social blog editor at Buffer
Ash Read is the mastermind behind this blog. Besides all the awesome things he is doing for content and marketing.
Topics: Marketing, binge-worthy content, audience development
- Narrative-Driven Content Strategy: How We're Rethinking Content at Buffer
- Focus on Audiences, Not Funnels
31. Brian Peters
Digital Marketing Strategist at Buffer
If you have been following us on Twitter, Instagram or Facebook, you have most likely seen Brian Peters, our talented social media manager, talking about all things social media and marketing. His personal website and Medium accounts are his side project to help professionals find the sweet spot that harmoniously connects marketing, social media and life.
Topics: Marketing, social media, career development, thought-leadership
Medium: Brian G. Peters
- How I Approach TOFU Marketing at Buffer
- Three High-Impact Social Media Strategies That Can’t Be Automated
- 4 Fundamentals to Long Term Career Success
- How to Make Mornings the Best Part of Your Day
32. Kevan Lee
Director of Marketing at Buffer
If you have been following this blog, I’m sure you are familiar with this name! Kevan joined Buffer as a content crafter and is now our director of marketing.
Topics: Writing and content marketing
- How to Get the Content Marketing Job You’ve Always Wanted
- Content Tips for Busy People: 30 Content Marketing Tips You Can Implement in an Afternoon
33. Alfred Lua
Product Marketer at Buffer
I hope it’s alright for me to share my personal blog here, too! I’m currently working on product marketing here at Buffer and I blog about product and marketing strategies on my personal site.
Topics: Marketing, distribution
- The Product Discovery Document We Use For Every New Feature
- Strava's Unbundling and Bundling: Why Didn't It Work (and When It Will)
Over to you
Reading some of the blogs listed here has been both enriching and inspiring for me. In fact, many of the marketers are role models I constantly look up to in my role now. I hope this list would do the same for you and help you become a better marketer!
I’m sure this list isn’t comprehensive. If I might have missed some of your favorite personal blogs, I’d love to hear from you in the comments below! Thank you!
Try Buffer for free
140,000+ small businesses like yours use Buffer to build their brand on social media every monthGet started now
I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024.
From groundbreaking technological advancements to glitzy entertainment releases, this year had it all. But not every trend was a welcome one. This retrospective offers a unique lens into these pop culture moments — the highs, the lows, and everything in between.